Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the Olympics are known to boost participation in sports and athleticwear sales.
This is the second time Ben Sherman will partner with British athletes in the global sports arena.
Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread positivity.
Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.
The designer will supply EA7-branded sportswear to Italy’s Olympic and Paralympic athletes competing at the 2018 Winter Olympics in Pyeongchang, South Korea.
Snowboarder Amy Purdy danced with an industrial robot in a 3-D-printed dress created by Israeli fashion designer Danit Peleg.
The British e-tailer has created a line of formal and ceremony outfits for the ParalympicsGB team.
Kendra Scott highlights Simone Biles in her necklace, and Sherri Hill snags Aly Raisman as a front row guest for New York Fashion Week.
Simone Biles, Aly Raisman, Katie Ledecky and Simone Manuel are some gold medalists who also could win fashion and beauty endorsements.
Whether they win a medal or not, these athletes from the Rio 2016 Summer Olympics could snare a fashion and beauty deal. They’d have to act quick. It’s said that Olympians have only two years after the competition to make as much money as they can.
Swimmer Therese Alshammar, winner of three Olympic medals, wore a dress made of organic silk and Tencel.