Rio 2016 Olympics

The 2020 Summer Olympics Are Officially Postponed Due to Coronavirus

Business Features

With 2020 Olympics Postponed, Brands and Sponsors Respond

Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the Olympics are known to boost participation in sports and athleticwear sales.

clock March 24, 2020Rosemary Feitelberg

Ben Sherman store on Carnaby Street, London

Activewear

Ben Sherman Inks Partnership With Team GB for 2020 Tokyo Summer Olympic Games

This is the second time Ben Sherman will partner with British athletes in the global sports arena.

clock April 15, 2019Tianwei Zhang

Aly Raisman at Rio 2016 Olympic Games, Artistic Gymnastics, Women's Floor Exercise, Rio Olympic Arena, Brazil - 16 Aug 2016

Fashion Scoops

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread positivity.

clock April 2, 2019Rosemary Feitelberg

Caeleb Dressler

Fashion Scoops

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.

clock July 19, 2018Rosemary Feitelberg

The Italian Olympic and Paralympic team competing at the 2018 Winter Games in Pyeongchang, Korea.

Fashion Scoops

Giorgio Armani to Dress the Italian Olympic Team Again

The designer will supply EA7-branded sportswear to Italy’s Olympic and Paralympic athletes competing at the 2018 Winter Olympics in Pyeongchang, South Korea.

clock December 18, 2017Sandra Salibian

Shawn Mendes emporio armani men's ss18

Fashion Scoops

Shawn Mendes Closes the Emporio Armani Show

The artist fronts the campaign for the new Emporio Armani smartwatch.

clock June 17, 2017Luisa Zargani

Amy Purdy

Fashion Scoops

Amy Purdy Wears 3-D-Printed Dress at Paralympic Opening Ceremony

Snowboarder Amy Purdy danced with an industrial robot in a 3-D-printed dress created by Israeli fashion designer Danit Peleg.

clock September 8, 2016Maghan McDowell

ParalympicsGB Asos

Fashion Scoops

Asos Suits up British Paralympic Association for Rio 2016 Paralympic Games

The British e-tailer has created a line of formal and ceremony outfits for the ParalympicsGB team.

clock September 7, 2016Lorelei Marfil

Simone Biles

Fashion Scoops

Simone Biles and Aly Raisman Become Style Influencers

Kendra Scott highlights Simone Biles in her necklace, and Sherri Hill snags Aly Raisman as a front row guest for New York Fashion Week.

clock August 30, 2016Khanh T.L. Tran

Gold Medal triathlete Gwen Jorgensen

People

Triathlete Gwen Jorgensen On Her Next Race

The athlete is sponsored by Asics and Roka.

clock August 25, 2016Jean E. Palmieri

Simone Manuel at the Rio 2016 Olympic Games

Marketing and Promotion

Which 2016 Rio Olympic Athletes Could Win Fashion and Beauty Deals?

Simone Biles, Aly Raisman, Katie Ledecky and Simone Manuel are some gold medalists who also could win fashion and beauty endorsements.

clock August 18, 2016Khanh T.L. Tran and Rachel Brown

Laurie Hernandez

People

Photos of Rio 2016 Summer Olympics Athletes Who Could Win Fashion and Beauty Deals

Whether they win a medal or not, these athletes from the Rio 2016 Summer Olympics could snare a fashion and beauty deal. They’d have to act quick. It’s said that Olympians have only two years after the competition to make as much money as they can.

clock August 17, 2016Khanh T.L. Tran

Ibtihaj Muhammad

Activewear

Activewear Brands Take Aim at Rio Olympics

The Rio Olympics aren’t just a showcase of athletic prowess. They’re also a chance for fashion and activewear brands to strut their stuff.

clock August 10, 2016Rosemary Feitelberg

0810_WWD_37_EYE_REPORTCARD

Fashion Features

Celebrity Fashion Report Card: Going for Gold

While Simone looks medal-worthy, Pita shines too bright for his Olympic moment.

clock August 10, 2016Alex Badia and Leigh Nordstrom and Kristen Tauer

A sketch of H&M's outfits for Swedish athletes at the opening ceremony of the Rio Olympics

Fashion Scoops

H&M Goes Green With Olympic Ceremony Flag Bearer’s Outfit

Swimmer Therese Alshammar, winner of three Olympic medals, wore a dress made of organic silk and Tencel.

clock August 6, 2016Joelle Diderich

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Essentialist

Today's Must Read

Sergio Rossi

Accessories

Sergio Rossi Pays Tribute to Namesake Founder

clock 14hLuisa Zargani

Social Studies