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Rio 2016 Olympics

With 2020 Olympics Postponed, Brands and Sponsors Respond

Aside from attracting a global audience — 3.6 million tuned in for the 2016 Summer Games in Rio — the…

Ben Sherman Inks Partnership With Team GB for 2020 Tokyo Summer Olympic Games

This is the second time Ben Sherman will partner with British athletes in the global sports arena.

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread…

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less…

Giorgio Armani to Dress the Italian Olympic Team Again

The designer will supply EA7-branded sportswear to Italy's Olympic and Paralympic athletes competing at the…

Shawn Mendes Closes the Emporio Armani Show

The artist fronts the campaign for the new Emporio Armani smartwatch.

Amy Purdy Wears 3-D-Printed Dress at Paralympic Opening Ceremony

Snowboarder Amy Purdy danced with an industrial robot in a 3-D-printed dress created by Israeli fashion…

Asos Suits up British Paralympic Association for Rio 2016 Paralympic Games

The British e-tailer has created a line of formal and ceremony outfits for the ParalympicsGB team.

Simone Biles and Aly Raisman Become Style Influencers

Kendra Scott highlights Simone Biles in her necklace, and Sherri Hill snags Aly Raisman as a front row guest…

Triathlete Gwen Jorgensen On Her Next Race

The athlete is sponsored by Asics and Roka.

Which 2016 Rio Olympic Athletes Could Win Fashion and Beauty Deals?

Simone Biles, Aly Raisman, Katie Ledecky and Simone Manuel are some gold medalists who also could win fashion…

Activewear Brands Take Aim at Rio Olympics

The Rio Olympics aren't just a showcase of athletic prowess. They're also a chance for fashion and activewear…

H&M Goes Green With Olympic Ceremony Flag Bearer’s Outfit

Swimmer Therese Alshammar, winner of three Olympic medals, wore a dress made of organic silk and Tencel.

Bottletop Designs Costumes for Rio 2016 Opening Ceremony

Costumes were created using up-cycled metal tabs and Swarovski crystals.

In Time for Rio Olympics, Apple Makes Patriotic Watch Bands

Apple has created a collection of woven nylon bands representing 14 different countries, and they'll only be…