The collection will be available on Oct. 1.
The nine-year-old brand looks to fuel international growth with funds from private investment firm Esas Holding.
The “Destination Denim” event will kick off in Berlin on Oct. 24 with a live performance by Rita Ora and will have an online extension.
The singer has designed a collection of all-red looks launching Oct. 1.
The British popstar and actor thanked the company for custom jewelry she wore on tour.
Ora said the collection was a perfect embodiment of her personality and the Zanotti brand.
The campaign with Cara Delevingne and Rita Ora will launch on Nov. 12.
The launch of Schwartz’s Eye Bangle also brought out Heidi Klum, Pharrell Williams, Sofía Vergara, Usher, Blake Lively and Sarah Hyland.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.