River Island
Marketing and Promotion
Adthena: River Island’s Secret to Search Engine Wins
Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”
Technology
River Island to Improve Omnichannel Footprint, Inventory Visibility
A favorite of Millennials and Gen Z shoppers, the brand will set to elevate delivery and fulfillment with Oracle’s suite of services.
Retail
Retailers Respond to TV Investigation Into British Textile Workers’ Pay
“Undercover: Britain’s Cheap Clothes” alleged that workers creating clothing for fast-fashion labels were paid less than half of the U.K.’s National Living Wage.
Media
Lindsey Wixson Returns to Front River Island Campaign
Shot in L.A., she stars alongside Danish model Mikkel Jensen, who showcases the brand’s men’s wear offering.
Fashion Scoops
River Island Launches Snapchat Campaign
The British high street retailer partnered with Snapchat to create bespoke filters.
Fashion Scoops
British Retailer River Island Poised to Ramp Up Tech Development
Brand has opened a tech hub in Shoreditch, east London.
Media
River Island Taps Lindsey Wixson for Fall 2016 Campaign
The campaign was shot by Emma Summerton and styled by Edward Enninful.
