River Island

Marketing and Promotion

Adthena: River Island’s Secret to Search Engine Wins

Total search ad spending is expected to grow to $70.66 billion by 2020, and here’s how some retailers stand out in “universe of search.”

clock November 1, 2018Kaley Roshitsh

River Island spring 2017 campaign


River Island to Improve Omnichannel Footprint, Inventory Visibility

A favorite of Millennials and Gen Z shoppers, the brand will set to elevate delivery and fulfillment with Oracle’s suite of services.

clock January 25, 2018Elizabeth Doupnik

River Island spring 2017 campaign


Retailers Respond to TV Investigation Into British Textile Workers’ Pay

“Undercover: Britain’s Cheap Clothes” alleged that workers creating clothing for fast-fashion labels were paid less than half of the U.K.’s National Living Wage.

clock January 24, 2017Lorelei Marfil

River Island spring 2017 campaign


Lindsey Wixson Returns to Front River Island Campaign

Shot in L.A., she stars alongside Danish model Mikkel Jensen, who showcases the brand’s men’s wear offering.

clock January 13, 2017Julia Neel

bespoke filter River Island in partnership Snapchat

Fashion Scoops

River Island Launches Snapchat Campaign

The British high street retailer partnered with Snapchat to create bespoke filters.

clock August 31, 2016Natalie Theodosi

River Island's new office space Shoreditch, London

Fashion Scoops

British Retailer River Island Poised to Ramp Up Tech Development

Brand has opened a tech hub in Shoreditch, east London.

clock August 15, 2016Samantha Conti

River Island's fall 2016 campaign


River Island Taps Lindsey Wixson for Fall 2016 Campaign

The campaign was shot by Emma Summerton and styled by Edward Enninful.

clock August 1, 2016Natalie Theodosi



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