Buyers also favored bright and neon shades and said the bigger brands — rather than the new ones — set the trends.

Roksanda Ilincic continued to focus on fluid, languid silhouettes, reimagining them using fabrics and embroideries that referenced the work of Le Corbusier.

Brand leaders gathered at London’s Wellcome Collection on June 27 to talk shop floors, customer seduction and the importance of savvy sales staff.

Roksanda Ilincic said she was looking to dress women for real life, and for once-in-a-lifetime moments, and this collection had it all.

Ilincic said she wanted her woman to feel sheltered, protected and confident.

The designer was in town for an abbreviated trip.

Ilincic, Peter Pilotto, Christopher de Vos, Sandra Choi, Molly Goddard and Nicholas Kirkwood were among the guests who turned out to mark the launch of the retailer’s concept store in Shoreditch.

Christopher Kane, Roksanda, Rapha open at Oxfordshire, England outlet.

The designer eschewed her signature, sculpted silhouettes in favor of looser, more liquid ones and like many of her fellow London designers, she was inspired by real women.

The chill in the air didn’t stop art lovers from celebrating the new, hutlike structure on the front lawn of the Serpentine Galleries.
 

Ilincic took cues from Seventies tapestries and embedded handcrafted elements into garments for resort.

The show runs from June 6 to July 6 and will feature 150 photographs taken by a host of the brand’s friends and family including actors, artists, authors, designers, editors, musicians and photographers.

Shop, at 15 Old Bond Street, will remain open until the end of the year.

London Uprising, published this week, spotlights 50 London designers.

Looks with military-like precision marched on the runways.