With 23.6 million Instagram followers, Gigi Hadid packs even more of a punch for Reebok compared to Ronda Rousey who has 8.5 million and also support the brand.

Organizers of the Las Vegas apparel trade shows turned to guest appearances by Ronda Rousey, bloggers, art and free booze to attract retailers.

As Buffalo Jeans’ brand ambassador, Ronda Rousey has been able to evolve from flares she wore in middle school to high-rise jeans to a possible future in fashion design.

Iconix’s denim brand aims to grow its women’s business with the UFC star, who not only models its new line of Hope jeans but also hosts a social media sweepstake.

UFC star Ronda Rousey is revealing a natural beauty and no-frills attitude in a global ad campaign for Buffalo Jeans’ new line called Hope.

The UFC champion-turned-fashion model is heading to Las Vegas to promote Buffalo David Bitton’s new denim style called Hope.

UFC strawweight champion Joanna Jędrzejczyk geared up for being Ronda Rousey’s undercard in Australia on Nov. 14.

Wednesday night's ESPYs drew the likes of Tom Brady, Russell Westbrook and, of course, Caitlyn Jenner.