Roxy

Stephanie Gilmore

Marketing and Promotion

Roxy Looks to Recast Brand in Bid to Broaden Base

The women’s action sports label has a new campaign pulling in not just board sport athletes, but more mainstream celebrities and influencers.

clock February 19, 2018Kari Hamanaka

A rendering of Dragon Crowd's new showroom in Ningbo, China.

Fashion Features

Dragon Crowd Expands With China Showroom and Southeast Asia Factories

With over $125 million in sales, the Chinese vertical manufacturer is thinking like a brand with a high-tech showroom and new factory in Vietnam.

clock February 11, 2016Khanh T.L. Tran

Vanessa Hudgens in Diane von Furstenberg and Roxy.

Parties

Vanessa Hudgens Talks Spring Break at Roxy and DVF Party

The girls’ surf brand held a launch party for its collaboration with Diane von Furstenberg on a 35-piece collection.

clock March 7, 2013Taylor Harris

Fashion Scoops

Diane von Furstenberg, Roxy Team Up for Swimwear

The one-time collaboration, called DVF loves ROXY, will feature 35 pieces, including swimwear, beach cover-ups, boardshorts, rash guards and beach bags.

clock July 31, 2012Karyn Monget

Cynthia Rowley for Roxy’s printed dress and duffle.

Designer and Luxury

Cynthia Rowley Goes Surfing With Roxy

Surf’s up for Cynthia Rowley.

clock October 22, 2009Julee Kaplan

Arrow

Essentialist

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Instagram posts from Nyden

Fashion

H&M-Backed Nyden Brand Looks to Influencers and Their Tribes for…

clock 15hSharon Edelson

Social Studies