Fashion celebrates Federal Trade Commission potential to update its ‘Green Guides’ on environmental marketing claims in 2022.
Douglas Hand, of Hand Baldachin & Associates LLP, says there are specific steps to take when launching a brand.
Paris-based Ykone has acquired a 51 percent share in MB New Media Agency, founded in Milan by Matteo Baldi.
Jon Reily, an experience and commerce executive at Merkle, shares his insights on the topic.
Details of the transaction were not disclosed.
MiQ’s report examined data points culled from different devices over the course of the past year.
Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.
Brands have to meet the consumer where they are: on social media.
With the new deal, a rise in “live shopping” and social shopping related to NBC TV shows seems inevitable.
Research from Bazaarvoice revealed a predilection for consumers’ raw, authentic content over professionally shot imagery for brand and retailer websites.
LiveIntent and MediaRadar teamed to study advertising spend by retail advertisers.
Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.