sales and marketing

According to a TrendSource report, over 60 percent of consumers see cannabis legalization as a "non-issue."

Business Features

Beyond the Short Term, Cannabis Industry Is Poised for Mainstream Success

Researchers at TrendSource see the industry expanding beyond the current market distribution model.

clock April 18, 2019Arthur Zaczkiewicz

Screen-Shot-2019-04-16-at-11.24.40-AM

Business Features

Gen Z Crave a World Without Borders, Boundaries and Binaries

Irregular Labs’ latest report explores the concept of “fluidity” and how Generation Z views everyday living.

clock April 17, 2019Arthur Zaczkiewicz

Karl Lagerfeld x Kaia Launch Party

Marketing and Promotion

Influencers, Events Drive Hair-care Searches — for Big and Small Brands Alike

Researchers at Captify looked at searches over a 12-month period.

clock April 10, 2019Arthur Zaczkiewicz

Images from the new Asics marketing campaign.

Marketing and Promotion

The Value of In-person Events at Every Stage of the Funnel

Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer’s journey.

clock April 10, 2019Ben Hindman

"Retail Pulse" gleans data monthly from an initial sampling of 50 brands.

Technology

How Retail Ranks in Optimove’s New Performance Benchmark

WWD spoke with Pini Yakuel, ceo and founder of Optimove, to learn about its latest “cross-industry” benchmarking tool, “Retail Pulse.”

clock April 3, 2019Kaley Roshitsh

Technology

Mobile Marketing Offers ‘Captive Audience’ – But Where Do Brands Start?

AppGeeks.org has an infograph that can help companies take advantage of mobile opportunities.

clock April 2, 2019WWD Staff

Brands that recognize non-traditional couples is part of an overall inclusion approach.

Business Features

Think Tank: With Diversity, Actions Speak Louder

Accenture’s Jill Standish discusses how inclusion and diversity are driving a new era in customer loyalty.

clock April 2, 2019Jill Standish

artificial intelligence, brand marketing digital advertising

Technology

Executives Pin High Hopes on AI Deployment

A report from eMarketer presented an overview of what’s trending in AI technology.

clock March 29, 2019Arthur Zaczkiewicz

Users can opt in to receive RetailMeNot push notifications and location services.

Marketing and Promotion

Coupons Still Matter, Even in a Digital World

To activate consumers, marketers should continue to take coupons into their strategy consideration, according to new report.

clock March 27, 2019Kaley Roshitsh

Technology

This Acquisition Aims to Integrate Marketing Bots With Real People

The deal is in response to the growth of “conversational commerce.”

clock March 22, 2019Arthur Zaczkiewicz

College influencers see 15 percent engagement at 28Row, on average.

Marketing and Promotion

College Influencer Program, 28 Row, to Begin This March

Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.

clock March 19, 2019Kaley Roshitsh

Chinese shoppers are arguably even more tech savvy and digital than their western counterparts

Marketing and Promotion

Think Tank: Marketing Luxury to Chinese Consumers

Matt Harty is senior vice president, Asia-Pacific, at The Trade Desk.

clock February 6, 2019Matt Harty

African-American Millennials are 24 percent more likely to be higher spenders on cosmetics and toiletries than other Millennials.

Marketing and Promotion

African-American Millennials Have Spending Power That’s Poised for Growth

Millennials comprise about one-fourth of the total African-American population.

clock February 5, 2019Arthur Zaczkiewicz

Kendall Jenner75th Annual Golden Globe Awards, Arrivals, Los Angeles, USA - 07 Jan 2018

Skin Care

Proactiv Speaks Out About Kendall Jenner Backlash

Proactiv is standing behind Jenner, but marketing experts say there’s an authenticity lesson to be learned from the backlash.

clock January 18, 2019Allison Collins

shutterstock_1285788994

Marketing and Promotion

‘Made in India’ Top Global Search for Online Fashion Shoppers

SEMrush compiled the online search data, globally.

clock January 17, 2019WWD Staff

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Business

Massimo Ferretti on Alberta Ferretti's Evolution

clock 18hLuisa Zargani

Social Studies