Sarah Engel, chief marketing officer at DynamicAction, discusses.

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

Both of the fall campaigns celebrate one’s individuality.

Fruta Pop, cofounded by Laurance Rassin, relies on augmented reality for events-driven campaigns such as the one at Fame.

Men’s wear is a $15.2 billion industry in the U.K.

FocusVision polled 1,500 consumers and found mixed perceptions among respondents.

Riccardo Vannetti will join the luxury house, from Pitti Immagine, on July 5.

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

Whitney Fishman Zember, head of innovation and consumer technology at Wavemaker, explains.

Robyn Dutra, vice president of creative at Splashlight, explains.

Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales.

The acquisition allows brands and retailers to create an emotional relationship with consumers.

Amazon analyzed which states housed the most small and medium-size businesses per capita.

Hill joins the retailer from A&E Networks in New York.