sales and marketing
Businesses leaders and concerned advocates have more time to get a word in on Green Guides.
Ian Baer recently launched the company to help marketers succeed.
From fast fashion bans to "Fashion Act," these are the moments where sustainability saw major gains in 2022.
The Federal Trade Commission first published the Green Guides, meant to help companies make lawful…
In honor of its 40th anniversary, Newman's Own is encouraging brands to help children in need.
Robbie Cantonwine, who has been with Battalion for four years, has been named a partner and will continue to…
Marketing chief Frank Berman looked back to the past as he plots a course for the future.
Chief marketing officer Daz McColl discusses the imagery and message behind the "Live Your Luxury" campaign.
Here, we discuss different marketing tactics employed by consumer data platform Amperity.
Future Technology Retail has acquired an 80.5 percent interest in the influencer marketing firm, which is…
New data from Oracle reveals shoppers' sentiment toward businesses that use humor.
Executives from both companies share perspectives on taking the agency-brand relationship to a higher level.
In beta testing one brand showed 20x ROI, 4x the results of usual SMS campaigns and an unsubscribe rate of…
Tim Vanderhook, CEO of Viant Technology, sees new opportunities for brands to engage shoppers.
The business, formerly called Liketoknow.it, plans to fund further expansion.