Research from Bazaarvoice revealed a predilection for consumers’ raw, authentic content over professionally shot imagery for brand and retailer websites.
LiveIntent and MediaRadar teamed to study advertising spend by retail advertisers.
Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.
Marketing dollars may push sustainability claims but brands won’t go far without consumer trust in their eco efforts.
Figs is calling “absurd” and “outrageous” allegations of false marketing and a call for public corrections.
Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, shares insights into this approach.
Christian Nucibella, founder and ceo of consultancy FiloBlu, believes a project-based, cross-functional mind-set is key to thrive.
Bluecore’s 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The comparison is eye-opening.
Listrak commissioned a consumer survey to reveal trends aimed at helping retailers and brands better navigate the holiday shopping season.
The event replaces Brand Licensing Europe, Licensing Expo and Licensing Leadership Summit.
The pro bono program came out of Berry and her stylist expressing frustration with finding enough emerging BIPOC-founded brands to support.
The company’s vice president of client strategy delivered a how-to on forging meaningful relationships with consumers.
The event takes place June 15 to 19.
After partnering two years ago, Laspata DeCaro and DCC have formed a new entity: Btwn 5th & 6th.