After partnering two years ago, Laspata DeCaro and DCC have formed a new entity: Btwn 5th & 6th.

Shutterstock discusses its newfound role during the coronavirus pandemic, and how brands can sensitively and strategically market product.

A Non-Agency discusses the growth of experiential marketing and how it’s evolved during the coronavirus pandemic.

Brands used to an easy, breezy time with cause marketing are finding consumers in an unforgiving mood amid pressures of the coronavirus.

“I can’t think of a better time to have an answer to a very difficult question. Why is my brand essential? That’s the lens upon which all your communications should shine.”

Some public relations firms have been left with little choice but to lay off staff, while others are implementing pay cuts in order to weather the COVID-19 storm.

It’s a time for humanity, not an onslaught of promotional e-mails.

Stacy DeBroff, ceo and founder of Influence Central, offers insights on influencer marketing and coronavirus.

PR experts share insights into best practices to guide brands continued success in times of confusion, encouraging brands to be sincere and mindful.

Olsen is also at work on a book publishing project, curatorial ones and an inter-disciplinarynomadic space.

Terms of the deal were not disclosed, but the company said the co-founders will stay on to launch a new business initiative.

Sequel has also worked with House of Layers to reimagine the aesthetics of its New York office and showroom and has relocated its Los Angeles outpost to a Beverly Grove house.

The influencer and author’s new podcast invites guests to dish on plus-size fashion, fat shaming and diet culture.

With the recent novel coronavirus outbreak, brands are scrambling to revise their annual plans and projections for the year. What are some of the things they should be keeping in mind?

Daniella Pierson, founder and ceo of The Newsette, has developed a “shared values” sponsorship program.