sales and marketing

online shopping

Business Features

Bazaarvoice on ‘Value of Authenticity’ in Advertising, Social Media

Research from Bazaarvoice revealed a predilection for consumers’ raw, authentic content over professionally shot imagery for brand and retailer websites.

clock January 26, 2021Tracey Meyers

shopping online

Business Features

Blurring the Lines for Multigenerational Appeal

As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on reaching consumers at every age and the perennial consumer.

clock January 7, 2021Alexandra Pastore

Young man with smartphone

Retail

Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season

LiveIntent and MediaRadar teamed to study advertising spend by retail advertisers.

clock January 6, 2021Arthur Zaczkiewicz

Emily Ward and Jess Hunichen

Marketing and Promotion

Shine Talent Group Acquires Fourth Floor Management

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.

clock December 29, 2020WWD Staff

sustainable fashion, ethical fashion, remake, sustainability, eco clothing, fashion

Business

What 2020 Taught Fashion About Sustainability and Where to Go From Here

Marketing dollars may push sustainability claims but brands won’t go far without consumer trust in their eco efforts.

clock December 21, 2020Kaley Roshitsh

Figs scrubs homepage

Media

Figs Rival Asks For Court Order to End, Correct Marketing Claims

Figs is calling “absurd” and “outrageous” allegations of false marketing and a call for public corrections.

clock December 10, 2020Kali Hays

Group of friends using their smart mobile phones - Millennial young people addicted to new technology trends app - Concept of people, tech, social media, generation z and youth lifestyle

Technology

Driving Results With Customer Segmentation Marketing

Mike Farrell, senior director of integrated digital strategy at performance marketing company Sidecar, shares insights into this approach.

clock November 3, 2020Madeleine Streets

The FiloBlu HQ outside Venice, Italy.

Technology

Integration of Functions, Data Backbone Key to Support Business in COVID-19 Era

Christian Nucibella, founder and ceo of consultancy FiloBlu, believes a project-based, cross-functional mind-set is key to thrive.

clock October 29, 2020Martino Carrera

Shopping cart on the screen.

Marketing and Promotion

Time to Court the High Spenders? Report Reveals Key Online Spending Trends

Bluecore’s 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The comparison is eye-opening.

clock October 22, 2020Arthur Zaczkiewicz

Woman sitting by fireplace and christmas tree holding tablet cozy concept

Business Features

Mobile Devices Seen as Essential in Reaching Holiday Shoppers

Listrak commissioned a consumer survey to reveal trends aimed at helping retailers and brands better navigate the holiday shopping season.

clock October 14, 2020Arthur Zaczkiewicz

festival of licensing

Business Features

Festival of Licensing Virtual Event Runs Through Oct. 29

The event replaces Brand Licensing Europe, Licensing Expo and Licensing Leadership Summit.

clock October 8, 2020WWD Staff

Halle Berry, in Teresa Helbig, at the 2019 premiere of 'John Wick: Chapter 3."

Media

Halle Berry Backs New BIPOC Designer Program From Walker Drawas

The pro bono program came out of Berry and her stylist expressing frustration with finding enough emerging BIPOC-founded brands to support.

clock September 4, 2020Kali Hays

Elizabeth Ray speaking at the Beauty Inc. Wellness Summit.

Beauty Features

Attentive’s Insights on COVID-19 Trends, Text Message Marketing

The company’s vice president of client strategy delivered a how-to on forging meaningful relationships with consumers.

clock July 24, 2020James Manso

shopping online

Business Features

Licensing Week Goes Virtual, Backed By 30 Sponsors

The event takes place June 15 to 19.

clock June 12, 2020WWD Staff

Laspata DeCaro

Business Features

The Role of Storytelling and ‘Emotional’ Narratives in a Post-COVID-19 World

After partnering two years ago, Laspata DeCaro and DCC have formed a new entity: Btwn 5th & 6th.

clock June 1, 2020WWD Staff

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Essentialist

Today's Must Read

Testers of different lipsticks in the cosmetic store

Beauty

China Exempts Cosmetics From Animal Testing Starting in May

clock 21hTiffany Ap

Social Studies

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