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sales and marketing

Influencer Marketer LTK Raises $300 Million

The business, formerly called Liketoknow.it, plans to fund further expansion.

Tribe Dynamics Is Being Acquired

Tribe Dynamics will expand service offerings as part of CreatorIQ.

Survey Finds Consumers Are Holiday Shopping While Streaming

The report from Harris Poll and Roku reveals insights about shifting consumer behaviors, spending priorities…

Why Brands Need to Be ‘a Step Ahead’ of the Consumer

Tony King, chief executive officer of King & Partners, discusses why brands should consider "a refresh" or…

FTC’s Updated ‘Green Guides’ Could Clamp Down on Greenwashing

Fashion celebrates Federal Trade Commission potential to update its 'Green Guides' on environmental marketing…

What to Consider From a Legal Perspective When Launching a Fashion Brand

Douglas Hand, of Hand Baldachin & Associates LLP, says there are specific steps to take when launching a…

European Influencer Marketing Agencies Join Forces

Paris-based Ykone has acquired a 51 percent share in MB New Media Agency, founded in Milan by Matteo Baldi.

What D-to-c Brands Need to Consider When Engaging Customers

Jon Reily, an experience and commerce executive at Merkle, shares his insights on the topic.

Edited Cozies Up to Home With Latest Solution

Market intelligence data from the firm will help retailers conquer this home goods segment, which is expected…

Edited Acquires Internal Retail Data Firm DynamicAction

Details of the transaction were not disclosed.

What Makes Retail Remarkable

Steve Dennis is a retail adviser, speaker and author.

Report Reveals Pandemic-Related Changes Marketers Need to Know

MiQ's report examined data points culled from different devices over the course of the past year.

Executives Pin Future Success on Social, With Consumers Aligned

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

Building ‘True Connections’ Via TikTok and Snapchat

Brands have to meet the consumer where they are: on social media.

NBCU Expanding TV Shopping With Instagram, Facebook, More Retailers

With the new deal, a rise in "live shopping" and social shopping related to NBC TV shows seems inevitable.