sales and marketing

People carry shopping bags in New York, New York, USA, 01 August 2017. A report released today by the United States' Commerce Department showed moderate consumer spending growth in June of this year.US Consumer Spending, New York, USA - 01 Aug 2017

Retail

Think Tank: Myths and Realities of Your Most Valuable Customers

Sarah Engel, chief marketing officer at DynamicAction, discusses.

clock August 13, 2018Sarah Engel

Taxis pass Saks flaship store on New York's Fifth Avenue, . Saks Inc. agreed to sell itself to Hudson's Bay Co., the Canadian parent of upscale retailer Lord & Taylor, for about $2.4 billion in a deal that will bring luxury to more North American localesSaks Acquisition, New York, USA

Marketing and Promotion

Saks Fifth Avenue, Macy’s Score Top Spots in Advertising Effectiveness

Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.

clock August 10, 2018Tracey Greenstein

Alec, Saaneah, for American Eagle's #AExME campaign.

Marketing and Promotion

American Eagle, Aerie: Be You

Both of the fall campaigns celebrate one’s individuality.

clock July 26, 2018Vicki M. Young

One boozy pop, two boozy pops — both from Fruta Pop.

Fashion Scoops

Contemporary Artist Pops Up at Fashion Trade Show

Fruta Pop, cofounded by Laurance Rassin, relies on augmented reality for events-driven campaigns such as the one at Fame.

clock July 23, 2018Vicki M. Young

Barbour International Men's Spring 2019

Marketing and Promotion

British Brands Showcasing at the Men’s Wear Market

Men’s wear is a $15.2 billion industry in the U.K.

clock July 21, 2018WWD Staff

think tank faith popcorn

Business Features

As Brands Tout Inclusion and Diversity, Some Consumers Remain Skeptical

FocusVision polled 1,500 consumers and found mixed perceptions among respondents.

clock July 2, 2018Arthur Zaczkiewicz

Riccardo Vannetti

Human Resources

Salvatore Ferragamo Hires New Marketing Exec

Riccardo Vannetti will join the luxury house, from Pitti Immagine, on July 5.

clock June 28, 2018Luisa Zargani

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Marketing and Promotion

Experts Agree: Customer Engagement Key to Retail Success

Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.

clock June 20, 2018Arthur Zaczkiewicz

Old Navy comps were up in October.

Marketing and Promotion

Macy’s, Old Navy Garner Top Scores in ABX Ad Ranking for May

J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.

clock June 19, 2018Tracey Greenstein

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Business Features

Think Tank: Head Up, Eyes Wide Open

Whitney Fishman Zember, head of innovation and consumer technology at Wavemaker, explains.

clock June 18, 2018Whitney Fishman Zember

splashlight

Marketing and Promotion

Splashlight Program Offers Staff ‘Inspired Mentorship’ Program

Robyn Dutra, vice president of creative at Splashlight, explains.

clock June 15, 2018WWD Staff

shutterstock_1090715390

Business Features

Report Reveals Weapon Against Amazon: Brand Talk From Shoppers

Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales.

clock May 22, 2018Arthur Zaczkiewicz

Millennials do online research before they commit to making a purchase.

Technology

Acquisition of DynamicMail Gives Optimove Clients More Marketing Muscle

The acquisition allows brands and retailers to create an emotional relationship with consumers.

clock May 16, 2018Arthur Zaczkiewicz

“The Utah desert. I imagined Lauren Hutton’s all-American glamour and her love for a desert adventure in this collection.” — Sylvie Millstein, Hellessy

Real Estate

Utah Tops List of Best States for Entrepreneurs

Amazon analyzed which states housed the most small and medium-size businesses per capita.

clock May 11, 2018Elizabeth Doupnik

Human Resources

Harrods Names Amanda Hill Chief Marketing and Customer Officer, Makes Senior Appointments

Hill joins the retailer from A&E Networks in New York.

clock May 3, 2018Lorelei Marfil

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Essentialist

Today's Must Read

Eye

Phil John Perry Talks About Designing Beyoncé’s Headdress

clock 15hFiona Ma

Social Studies