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sales and marketing

The FTC Extends Green Guides Comment Period

Businesses leaders and concerned advocates have more time to get a word in on Green Guides.

Sooth Aims to Bridge Human-data Gap in Communications

Ian Baer recently launched the company to help marketers succeed.

WWD Yearbook: Sustainable Fashion’s Big Wins in 2022

From fast fashion bans to "Fashion Act," these are the moments where sustainability saw major gains in 2022.

FTC Weighs Greenwashing Crackdown, Fashion Speaks Up 

The Federal Trade Commission first published the Green Guides, meant to help companies make lawful…

Newman’s Own Wants Brands to be Charitable Like Paul Newman

In honor of its 40th anniversary, Newman's Own is encouraging brands to help children in need.

Battalion Marketing Names Cantonwine a Partner

Robbie Cantonwine, who has been with Battalion for four years, has been named a partner and will continue to…

The Store Was a Pioneer in Embracing Retail as Theater

Marketing chief Frank Berman looked back to the past as he plots a course for the future.

Neiman’s 360-degree Campaign for Fall

Chief marketing officer Daz McColl discusses the imagery and message behind the "Live Your Luxury" campaign.

Field Notes: Consumer Engagement

Here, we discuss different marketing tactics employed by consumer data platform Amperity.

Influencer Marketing Firm Ykone Gets New Owner, Makes Push in the U.S.

Future Technology Retail has acquired an 80.5 percent interest in the influencer marketing firm, which is…

Are Consumers Laughing at Your Brand?

New data from Oracle reveals shoppers' sentiment toward businesses that use humor.

Measures of Success: Inside Cariuma’s Collaboration With January Digital

Executives from both companies share perspectives on taking the agency-brand relationship to a higher level.

EXCLUSIVE: Yotpo Announces Click-to-Buy Feature to Accelerate Purchase Through SMS

In beta testing one brand showed 20x ROI, 4x the results of usual SMS campaigns and an unsubscribe rate of…

Does Web 3.0 Offer a Moment of Reset Between Brands and Consumers?

Tim Vanderhook, CEO of Viant Technology, sees new opportunities for brands to engage shoppers.

Influencer Marketer LTK Raises $300 Million

The business, formerly called, plans to fund further expansion.