Sarah Engel, chief marketing officer at DynamicAction, discusses.
Saks Fifth Avenue, Macy’s, J.C. Penney and Kohl’s garnered the top spots for ad effectiveness in June.
Men’s wear is a $15.2 billion industry in the U.K.
FocusVision polled 1,500 consumers and found mixed perceptions among respondents.
Data-fueled e-mail marketing, improved customer service and “moment marketing” can drive conversions.
J.C. Penney, Macy’s and Old Navy took the top spots in ad effectiveness for May.
Robyn Dutra, vice president of creative at Splashlight, explains.
Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales.
The acquisition allows brands and retailers to create an emotional relationship with consumers.
Hill joins the retailer from A&E Networks in New York.