sales and marketing

26 April 2019, Baden-Wuerttemberg, Stuttgart: Sustainably produced clothing hangs on hangers at the Fair Trade trade fair at a stand. There's a visitor behind the coat stand. Photo by: Sebastian Gollnow/picture-alliance/dpa/AP Images

Business

FTC’s Updated ‘Green Guides’ Could Clamp Down on Greenwashing

Fashion celebrates Federal Trade Commission potential to update its ‘Green Guides’ on environmental marketing claims in 2022.

clock July 16, 2021Kaley Roshitsh

Doug Hand

Business Features

What to Consider From a Legal Perspective When Launching a Fashion Brand

Douglas Hand, of Hand Baldachin & Associates LLP, says there are specific steps to take when launching a brand.

clock June 29, 2021WWD Staff

Enrico De Finis, Angela Masiero, Olivier Billon and Matteo Baldi

Mergers and Acquisitions

European Influencer Marketing Agencies Join Forces

Paris-based Ykone has acquired a 51 percent share in MB New Media Agency, founded in Milan by Matteo Baldi.

clock June 10, 2021Alessandra Turra

Woman Choosing color cosmetics in the store cosmetics, close up hand picks mascara tester

Business Features

What D-to-c Brands Need to Consider When Engaging Customers

Jon Reily, an experience and commerce executive at Merkle, shares his insights on the topic.

clock May 27, 2021WWD Staff

Closeup of burning candles spreading aroma on table in a spa room. Beautiful composition with grey and white candles for spa treatment. Zen and relax concept.

Retail

Edited Cozies Up to Home With Latest Solution

Market intelligence data from the firm will help retailers conquer this home goods segment, which is expected to grow 20 percent over the next three years.

clock May 21, 2021Arthur Zaczkiewicz

Edited

Mergers and Acquisitions

Edited Acquires Internal Retail Data Firm DynamicAction

Details of the transaction were not disclosed.

clock April 28, 2021Arthur Zaczkiewicz

woman with colorful shopping bags walking in modern mall.

Retail

What Makes Retail Remarkable

Steve Dennis is a retail adviser, speaker and author.

clock April 28, 2021Arthur Zaczkiewicz

MiQ report

Business Features

Report Reveals Pandemic-Related Changes Marketers Need to Know

MiQ’s report examined data points culled from different devices over the course of the past year.

clock April 19, 2021Arthur Zaczkiewicz

teenager using mobile smart phone at home while laying on the bed

Marketing and Promotion

Executives Pin Future Success on Social, With Consumers Aligned

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

clock April 9, 2021Arthur Zaczkiewicz

Cheerful african student black woman sitting at table studying using laptop reading a book, take a break holding mobile phone surfing internet received message from friend chatting about weekend plans

Business Features

Building ‘True Connections’ Via TikTok and Snapchat

Brands have to meet the consumer where they are: on social media.

clock April 1, 2021Madeleine Streets

Evan Moore of NBCUniversal talking TV shopping and commerce during a live presentation.

Media

NBCU Expanding TV Shopping With Instagram, Facebook, More Retailers

With the new deal, a rise in “live shopping” and social shopping related to NBC TV shows seems inevitable.

clock March 22, 2021Kali Hays

online shopping

Business Features

Bazaarvoice on ‘Value of Authenticity’ in Advertising, Social Media

Research from Bazaarvoice revealed a predilection for consumers’ raw, authentic content over professionally shot imagery for brand and retailer websites.

clock January 26, 2021Tracey Meyers

shopping online

Business Features

Blurring the Lines for Multigenerational Appeal

As Gen Z and Millennials continue to cause shifts in shopping behaviors, experts weigh in with insights on reaching consumers at every age and the perennial consumer.

clock January 7, 2021Alexandra Pastore

Young man with smartphone

Retail

Retailers Dole Out More Ad Dollars on Digital This Past Holiday Season

LiveIntent and MediaRadar teamed to study advertising spend by retail advertisers.

clock January 6, 2021Arthur Zaczkiewicz

Emily Ward and Jess Hunichen

Marketing and Promotion

Shine Talent Group Acquires Fourth Floor Management

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in 2014.

clock December 29, 2020WWD Staff

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Beauty

Elf Beauty Sales Skyrocket

clock 1hAllison Collins

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