sales and marketing

Elizabeth Ray speaking at the Beauty Inc. Wellness Summit.

Beauty Features

Attentive’s Insights on COVID-19 Trends, Text Message Marketing

The company’s vice president of client strategy delivered a how-to on forging meaningful relationships with consumers.

clock July 24, 2020James Manso

shopping online

Business Features

Licensing Week Goes Virtual, Backed By 30 Sponsors

The event takes place June 15 to 19.

clock June 12, 2020WWD Staff

Laspata DeCaro

Business Features

The Role of Storytelling and ‘Emotional’ Narratives in a Post-COVID-19 World

After partnering two years ago, Laspata DeCaro and DCC have formed a new entity: Btwn 5th & 6th.

clock June 1, 2020WWD Staff


Business Features

How Can Brands Sensitively Market Products During COVID-19?

Shutterstock discusses its newfound role during the coronavirus pandemic, and how brands can sensitively and strategically market product.

clock May 7, 2020Tracey Meyers

[a] Non Agency

Business Features

The Ins and Outs of Experiential Marketing During the Coronavirus Pandemic

A Non-Agency discusses the growth of experiential marketing and how it’s evolved during the coronavirus pandemic.

clock April 28, 2020Tracey Meyers

Everlane's now closed store in Venice Beach, Los Angeles.


Is This the End of ‘Progressive’ Brand Marketing?

Brands used to an easy, breezy time with cause marketing are finding consumers in an unforgiving mood amid pressures of the coronavirus.

clock April 20, 2020Kali Hays

earth day, coronavirus, marketing

Marketing and Promotion

Earth Day Marketing May Be More Important Than Ever

“I can’t think of a better time to have an answer to a very difficult question. Why is my brand essential? That’s the lens upon which all your communications should shine.”

clock April 15, 2020Kaley Roshitsh

Pierre Rougier


As Fashion Companies Pull Back Spending Amid Coronavirus Crisis, P.R. Firms Feel the Pain

Some public relations firms have been left with little choice but to lay off staff, while others are implementing pay cuts in order to weather the COVID-19 storm.

clock March 26, 2020Kathryn Hopkins

A woman walks with grocery bags amid coronavirus outbreak in Paris


Marketing in the Age of Coronavirus: The Dos and (Many) Don’ts

It’s a time for humanity, not an onslaught of promotional e-mails.

clock March 24, 2020Allison Collins and Kali Hays

street style, coronavirus

Business Features

Influencer Marketing in the Time of the Coronavirus

Stacy DeBroff, ceo and founder of Influence Central, offers insights on influencer marketing and coronavirus.

clock March 23, 2020Stacy DeBroff

work from home

Business Features

Coronavirus From a PR Perspective

PR experts share insights into best practices to guide brands continued success in times of confusion, encouraging brands to be sincere and mindful.

clock March 21, 2020Alexandra Pastore

Elise By Olsen.

Fashion Scoops

Wallet Takes a Look at the ‘Masters of Marketing’ with New Issue

Olsen is also at work on a book publishing project, curatorial ones and an inter-disciplinarynomadic space.

clock March 12, 2020Rosemary Feitelberg

Chatbots are adding a new stream of revenue for retailers.


With Eye on ‘Conversational Commerce’ ForwardPMX Acquires Headliner Labs

Terms of the deal were not disclosed, but the company said the co-founders will stay on to launch a new business initiative.

clock March 6, 2020Arthur Zaczkiewicz

Business Features

After Nearly Two Decades, Think PR Re-branding With New Name: Sequel

Sequel has also worked with House of Layers to reimagine the aesthetics of its New York office and showroom and has relocated its Los Angeles outpost to a Beverly Grove house.

clock March 2, 2020Rosemary Feitelberg

Virgie Tovar

Fashion Scoops

Virgie Tovar’s Plus-size Personality Talks Fashion, Body Positivity

The influencer and author’s new podcast invites guests to dish on plus-size fashion, fat shaming and diet culture.

clock February 20, 2020Kellie Ell

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Today's Must Read

Mariano Puig Planas


Mariano Puig Planas Dies

clock 2hJennifer Weil

Social Studies

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