The retailer has also secured exclusive distribution rights for Wella Professional, Goldwell and Oribé in Quebec.
While store sales struggled, online sales were up 278 percent.
With most stores closed, Sally Beauty sales dipped to $95 million in April.
The retailer blamed a shorter holiday season, plus tech issues, for lower earnings in the quarter.
The company has hired Kevin Metz and Vanathy Lakshmi.
While hair is the company’s main focus, Sally recently launched Maybelline in hopes to build customer baskets.
Mogul released its report on the top 10 retail and e-comm companies where Millennial women want to work, based on user analytics.
In the middle of its turnaround, the business has launched its first mobile e-commerce platform.
The business is focused on launching exclusive brands.
The business has appointed Aaron Alt to president of Sally Beauty Supply LLC.
Sauce Beauty, an assortment of products featuring ingredients like Greek yogurt, avocado and coconut water, will launch Oct. 1.
The business’ restructuring plan will include store closings.
Sally Beauty is looking for the next generation of women entrepreneurs to help keep the momentum going. Currently one in three sales in hair care and hair color are generated by brands that are created or owned by women.
The business continues to ramp up its focus on the hair category.