The OTB-owned brand signed a yearlong licensing agreement with the luggage maker.
Trading was halted on Thursday at the company’s request due to allegations in a short-selling report.
A cultural shift away from material purchases and in favor of experiences has buoyed the luggage industry.
The campaign marks the launch of its new business bags.
Produced by the photographer’s in-house creative agency, The Full Service, the playful campaign features a cast of characters and influencers.