Naeem Khan Bridal Spring 2022


Here Comes the Bride, in Her Pre-Loved Wedding Dress From Selfridges

People can get married at Selfridges, and now they can source their pre-loved wedding outfits from the store, too, with the opening of a circular bridal boutique at the Corner Shop.

clock August 2, 2021Samantha Conti

Signage specialists install ‘Let’s Change The Way We Shop’ sign ahead of the unveiling of Selfridges’ transformational sustainability initiative, Project Earth, with five year commitments to change the way we shop. Launching tomorrow, Monday 17 August.


Selfridges Up for Sale, Bidders Include Sovereign Wealth Funds

Advisers at Credit Suisse have sent out an information memorandum to potential investors, according to industry sources. 

clock July 26, 2021Tianwei Zhang

Osman Yousefzada in front of the Selfridges Birmingham covered with patterns designed by himself.


Osman Yousefzada Gives Selfridges Birmingham Store a New Look

The designer covered the store, which is famous for its curvy blue shape and large silver disks facade, with black and pink patterns.

clock July 26, 2021Tianwei Zhang



Harrods Welcomes Fashion Rentals With My Wardrobe HQ Pop-up, Online Offer

MWHQ, which grabbed the spotlight last month during the G7 summit in Cornwall, England, will be opening a temporary store on Harrods’ fourth floor.

clock July 7, 2021Samantha Conti

Amina Muaddi x Wolford


Shoe Designer Amina Muaddi Teams Up With Wolford for Innerwear Collab

The limited-edition collaboration includes hosiery, leggings, bodysuits, jumpsuits, socks and a few skin-tight dresses.

clock July 5, 2021Kellie Ell

Today, 21 June, Selfridges launches its Garden Centre, a playful response to a boom in outdoor appreciation, as part of Good Nature, SelfridgesÕ creative theme for 2021. Figures from the Horticultural Trades Association show that over 3 million people started gardening in 2020 as a result of more time spent at home since the first lockdown. The Selfridges Garden Centre sells gardening tools, seeds, indoor and outdoor plants, pots, Selfridges own label compost, its own label yellow gnome. It also sells a curation of fashion, lifestyle and beauty products, as well as an exclusive collection from Prada and a bespoke Selfridges own label merchandise featuring puns such as Herb Your Enthusiasm and Horti-Couture, for gardening and fashion enthusiasts alike. The Selfridges Garden Centre was launched this morning by horticultural consultant and resident gardener Angela Maynard who has advised Selfridges in the development of the concept and the botanical artist Carly Rogers who created a new piece to grace the front of the garden centre celebrating the beauty of the overgrown garden.Within the Garden Centre, The Potting Shed will be a destination for events and advice, with a resident gardener (plus a virtual Òdial-a-gardenerÓ service) and a program of workshops, experiences and happenings which will explore the pleasure and positivity that gardening brings, while promoting practical skills and sustainable methods.Although Selfridges London has the largest offer, every Selfridges store in Birmingham and Manchester will have their own Green House concept and customers are able to shop the range and find gardening information and advice via Selfridges has also Ògreened upÓ Oxford Street, with a grow bag installation in front of the storeÕs historic canopy entrance. Photographer: Jason Alden+44 (0)


Selfridges Launches Garden Center, Selling Tools, Plants, Gnomes

Those avant gardeners at Selfridges will be catering to green thumbs across England, offering merchandise, advice, talks and even a bespoke yellow gnome called Gary.

clock June 25, 2021Samantha Conti

Selfridges, Oxford Street


Will Selfridges Change Hands?

The store has declined to comment on press reports in the U.K. that it has received an offer in excess of 4 billion pounds.

clock June 10, 2021Samantha Conti

The More Joy space at Selfridges

Fashion Features

Selfridges Makes Room for More Joy, Christopher Kane’s New Pop-up

Kane’s collection of clothing and accessories will be in the Atrium of Selfridges Oxford Street for a month before moving to Selfridges stores in Manchester and Birmingham.

clock June 7, 2021Samantha Conti

Dior has taken over Alto, the rooftop restaurant at Selfridges, as part of the Dioriviera pop-up. The restaurant will be dressed in Dior from June 3 until Sept. 30.

Fashion Features

Dior Takes Over Rooftop Restaurant at Selfridges, Part of Dioriviera

Alto, Selfridges’ rooftop restaurant, is getting Dior-ified with the brand’s new Toile de Jouy pattern, and lobster rolls and Lady Dior cocktails on the menu.

clock June 2, 2021Samantha Conti

Earrings from Chalk Jewellery, part of the Untapped Creatives platform, which is debuting at Selfridges this week.

Business Features

Selfridges Makes Space for British, Black-owned Fashion, Beauty Brands

Untapped Creatives, a platform for luxury, sustainable designs made between the U.K. and Africa, will debut Wednesday in-store at the Oxford Street flagship, and online.

clock May 25, 2021Samantha Conti

Signage specialists install LED rope neon sign ‘Let’s Change The Way We Shop’ ahead of the launch, on Monday 17 August, of Selfridges’ transformational sustainability initiative, Project Earth, with five year commitments to change the way we shop.PHOTO MATT WRITTLE/SELFRIDGES© copyright Matt Writtle 2020.

Business Features

Selfridges’ Weston Family, François-Henri Pinault Top London Rich List

The Sunday Times of London has published its annual rich list, with a handful of fashion, retail families landing in the top 25.

clock May 23, 2021Samantha Conti

One of the new Vyrao fragrances, "I Am Verdant."


Yasmin Sewell Sends Her Good Vibrations to Selfridges

Sewell has launched the well-being brand Vyrao with five fragrances meant to energize, uplift and illuminate.

clock May 20, 2021Samantha Conti

Weddings at Selfridges

Fashion Scoops

Selfridges Turns Full-Service Wedding Venue

The retailer has obtained a license to host small weddings for couples looking for a nontraditional ceremony.

clock May 11, 2021Natalie Theodosi

The Hurr space in Selfridges.


Luxury Fashion’s Rental Market Is Ready for Takeoff

Online rental businesses are penetrating the mainstream further by venturing into white label solutions. Hurr is one of the leaders, bringing Selfridges on board.

clock May 2, 2021Natalie Theodosi

A queue outside the Louis Vuitton store on Bond Street on April 12.


London Reopens for Business — and Fashion Retailers Are Feeling Optimistic

There has been a lot of excitement, long lines and plenty of new ideas as London retail reopens, from Stella McCartney’s coffee, vegan food and flower pop-ups, to Selfridges’ Soulcycle outdoor studio to Emilia Wickstead’s new windows.

clock April 15, 2021Natalie Theodosi

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