serena williams
Serena Williams’ Viral Campaign Behind the Scenes: A ‘Baby Shark’ Soundtrack and Afternoon Nap
Serena Williams opened up about behind-the-scenes details from her viral photo shoot for Stuart Weitzman…
L.A. Soccer Team, Backed by Natalie Portman and Serena Williams, Names Birdies as Sleeve Sponsor
Angel City Football Club will make its debut as part of the National Women's Soccer League in spring 2022.
Serena Williams and Daughter Olympia Star in First Fashion Campaign Together
The tennis star and her three-year-old daughter are featured in Stuart Weitzman's spring campaign.
EXCLUSIVE: Ciara and Russell Wilson Talk The House of LR&C, Giving Back and Seattle
Inclusivity and unity anchor the company's ethos and outreach efforts.
Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital…
Serena Williams Takes a Fantasy Trip for New Away Collection
The tennis great releases second collection for the travel brand, inspired by her favorite locations around…
Rihanna Courts Investors for Potential Savage X Fenty Activewear Collection
The mega-star is asking for $100 million and complete control.
Billie Jean King Looks Backward and Forward to Tennis Players’ Might
In 1970, King was part of the "Original Nine," nine female tennis players who agreed to $1 contracts and…
A Look at Tennis‘ Lasting Influence on Fashion
Victorian-era players wore long-sleeved corseted dresses, whereas current competitors have the freedom of…
Natalie Portman, Serena Williams Secure Professional L.A. Women’s Soccer Team
"Today we take an exciting step by announcing the first women majority-owned and led ownership group," shared…
The Best Tennis Hairstyles
From Björn Borg to Britney Spears, tennis' sartorial moments have impacts beyond just the court.
Nike’s New Campaign Centers Around Overcoming Adversity
Titled "Never Too Far Down," the campaign centers around a film narrated by LeBron James and featuring Serena…
Poshmark Hires Former Levi’s Executive to Fine-Tune Message
McCasland also helped Yahoo and Gap Inc. explore expansion and manage growth across Europe.
Going Commando in Denim
The intimates brand is also updating its assortment of bralettes, gym-to-swim pieces, leggings and more.
NBA All-Star Weekend Has Become a Fashion Affair
Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the…