Bloomingdale’s is the exclusive retailer to carry the capsule collection codesigned by the influencer.
It’s also up for sale, asking just under $20 million.
The sisters were shot with actor Maverick McConnell for the upcoming campaign as the denim house looks to pull in a new generation of customers.
The division’s chief executive officer Paula Schneider has left less than a year after being tapped to lead the consortium acquired by Delta Galil from VF Corp.
Shimon rejoins the company after a previous 20-year stint that ended in 2011.
Backed by Khosla Ventures, Greycroft Partners, Nordstrom and Bonobos’ Andy Dunn, the customization web site aims to triple sales in 2017.
She will be responsible for Seven For All Mankind, Splendid and Ella Moss.
The three brands, whose sale for $120 million to Delta Galil was announced this year, have laid off 65 across multiple departments.
The “Star Trek” actress and mother of twins is the face of Seven For All Mankind’s denim line launching this fall.
Along with Rosie Huntington-Whiteley and Elsa Hosk, the It girls are leading fall 2016 ad campaigns for premium denim brands.
The former queen of low-riding jeans is launching a new denim and sportswear line inspired by Lauren Hutton.
Formerly with Lucky Brand, Imitation of Christ, Seven For All Mankind and Plaid, the designer gives a contemporary update to the L.A.-based denim brand.
The L.A. jeans brand is offering an alternative to leggings with technologically advanced denim fabric that is light, stretchy and form-fitting.