The luxury house has opened a bubblegum pink pop-up shop at Shanghai’s Plaza 66 Luxury mall.
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital capabilities and immersive store experiences.
The interactive experience, “Valentino: Re-Signify Part One Shanghai,” will be held at the Power Station of the Arts from Dec. 19 to Jan. 17.
Meanwhile, the luxury men’s and women’s brand, which sells $1,000 parkas and $240 baseball caps, continues to grow — even in the era of coronavirus.
The new concept will stand at Plaza 66 in Shanghai July 1 to 19.
Consumers in China have slowly returned to shopping and are enthusiastically embracing the two-month-long event.
LVMH, Kering, Richemont and L’Oréal are making hundreds of global debuts in the city as it steadily recovers from the COVID-19 lockdown.
New beauty product drops and technology innovation are more attractive than luxury houses’ narrative on heritage and sustainability.
The brand is made up of athletes designing for athletes. “And we’re in the early innings,” McDonald says.
Some 28.9 million participated in the live stream via Dior’s official account on Weibo, Huawei, TikTok and Tencent’s WeChat.
While sustainability talks took center stage during the week, creativity was missing on the runways.