Shiseido flagship


Shiseido Posts First-Half Net and Operating Losses, Lower Sales

Amid poor performance due to the COVID-19 pandemic, the company announced a new three-year strategy.

clock August 6, 2020Kelly Wetherille

Shiseido flagship

Beauty Features

Shiseido Brand Opens First Flagship Store, Virtual Flagship

A variety of high-tech devices help to limit human-to-human contact even in the physical store.

clock July 31, 2020Kelly Wetherille

Some brands in Shiseido's portfolio.

Skin Care

Shiseido EMEA Makes Two Executive Appointments

Yaël Tuil and Audrey Briotet take on new positions with the company.

clock June 16, 2020Jennifer Weil

Inside Sephora on 34th street.

Beauty Features

Deep Dive: Companies Take Action

Sephora commits more shelf space to Black-owned beauty brands, and Shiseido Americas will close its offices for Juneteenth.

clock June 13, 2020Allison Collins

Uniqlo Harajuku


Uniqlo, Shiseido Parlour Among Tenants in New Harajuku Building

The complex was scheduled to open in April, but the date was pushed back due to COVID-19.

clock June 4, 2020Kelly Wetherille

Beauty's Top Execs on Leading Through Crisis

Beauty Features

Beauty’s Top Execs on Leading Through Crisis

Top execs from L’Oréal, Unilever, Shiseido and more share how COVID-19 has reshaped their leadership strategies.

clock May 15, 2020Jenny B. Fine



Shiseido Q1 Net Profit Plummets 96% Due to Coronavirus

The Japanese beauty company withdrew its guidance for the fiscal year, but said it was too early to publish amended forecasts.

clock May 12, 2020Kelly Wetherille

Baum by Shiseido

Skin Care

Shiseido Leverages the Power of Trees for New Sustainable Skin-care Brand

Baum uses recycled wood in its packaging, 90 percent natural formulas, and tree-derived fragrances.

clock March 27, 2020Kelly Wetherille

Avon Natura

Mergers and Acquisitions

Avon CEO Jan Zijderveld Steps Down

The news comes amid the beauty company’s sale to Brazilian cosmetics company Natura & Co. Holding SA.

clock January 3, 2020Kellie Ell


Business Features

Design and Business School Students Work Alongside Cartier, Chanel, Dior and Shiseido in a Master Class

Through the Luxury Education Foundation students from Columbia and Parsons present innovative strategies for leading luxury companies.

clock December 10, 2019Alexandra Pastore

Shiseido's Essential Energy collection.

Beauty Features

Shiseido EMEA Unveils New Executive Committee

The organization is meant to accelerate business strategy for the region’s beauty market and fragrance globally.

clock December 6, 2019Jennifer Weil

China International Import Expo in Shanghai


Beauty Outperforms Luxury at 2019 China International Import Expo

New beauty product drops and technology innovation are more attractive than luxury houses’ narrative on heritage and sustainability.

clock November 11, 2019Tianwei Zhang

Shiseido's Essential Energy collection.

Beauty Features

Shiseido Lowers FY 2019 Forecast Due to Market Uncertainties

Japan’s largest beauty company posted a profit and sales rise in the first nine months of this year.

clock November 7, 2019Jennifer Weil

Drunk Elephant's lineup.

Skin Care

What the Drunk Elephant Deal Means for Beauty M&A

Is the era of the $1 billion beauty deal over?

clock October 9, 2019Allison Collins

Drunk Elephant's lineup.

Skin Care

Shiseido Acquires Drunk Elephant for $845 Million

The “clean beauty” brand is expected to help strengthen the Japanese company’s footprint in the global beauty industry.

clock October 8, 2019Kelly Wetherille

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Clarins Unlimited


Clarins Subscription Boxes Introduced in France

clock 5hJennifer Weil

Social Studies