Shiseido The Store


Shiseido’s Q1 Net Grows on Lower Tax Payments, Higher Sales

Increased investments led to a decline in operating profit.

clock May 14, 2019Kelly Wetherille

Shiseido Global Innovation Center

Beauty Features

Shiseido Looks to Increase Global Reach With New Innovation Center

The new facility in Yokohama includes areas that are open to the public, such as a lab where customers can have products customized for them.

clock April 2, 2019Kelly Wetherille


Shiseido Joins L’Oréal in Trademarks List

Fashion and beauty brands have sharply increased their trademark filings as part of their drive against counterfeits.

clock March 18, 2019John Zarocostas

Shiseido Products


Shiseido Posts Record Full-Year Profit and Sales

Higher sales, an increased operating margin and an extraordinary loss a year earlier all contributed to the growth.

clock February 8, 2019Kelly Wetherille

Cyril Cabellos


Cyril Cabellos Becomes Partner at French PR Firm DLX Paris

He joins founders Guillaume Delacroix and Wassim Saliba, becoming executive director at the communications agency.

clock January 8, 2019Joelle Diderich

WWD Beauty Inc Honors the Industry

Beauty Features

WWD Beauty Inc Honors the Industry

The 17th annual awards ceremony celebrated the accomplishments of many notable brands, retailers and executives in the beauty industry.

clock December 13, 2018Layla Ilchi

KKW Fragrance, Hair Rituel by Sisley Paris and Maybelline New York are among the winners of the Product of the Year award.


WWD Beauty Inc Awards: Makeup, Fragrance, Skin- and Hair-Care Products of the Year

Winners include KKW Fragrance, Sisley Paris and Maybelline New York, among others.

clock December 13, 2018WWD Staff

MODEL RELEASED Multi-ethnic business people having discussion at table in board roomVARIOUS

Human Resources

On Staff: The Rise of the Chiefs of Happiness, People and Growth

Why fashion and beauty brands are creating a raft of new C-suite roles.

clock December 3, 2018Kathryn Hopkins

Inside the new Serge Lutens boutique.

Beauty Features

Serge Lutens Opens Second Paris Boutique

Located on rue Saint-Honoré, it is part of a strategy to increase the brand’s accessibility and visibility.

clock November 29, 2018Jennifer Weil

Shiseido's Masahiko Uotani stands with Naomi Osaka at the press conference announcing her ambassadorship for the beauty company.


In Diversity Win, Shiseido Taps Naomi Osaka as Beauty Ambassador

The new Anessa and BareMinerals face adds inclusivity to how beauty is defined in Japan.

clock November 20, 2018Kelly Wetherille

Dawn Reese, executive vice president of client solutions at StyleHaul discusses influencer marketing with Tiffani D. Carter-Thompson, vice president of U.S. integrated communications at Shiseido Cosmetics Americas at WWD's Digital Forum in Los Angeles on Wednesday.

Marketing and Promotion

Shiseido Reinvents With Influencer Savvy

At WWD’s Digital Forum, the legacy company explained how it used social media to generate buzz and introduce itself to a younger generation.

clock November 15, 2018Adriana Lee

Shiseido Products

Beauty Features

Shiseido Posts Higher Nine-Month Profit and Sales

Strategy shifts and marketing investment are paying off for Japan’s largest cosmetics company.

clock November 8, 2018Kelly Wetherille

Marc Rey

Beauty Features

Marc Rey Appointed Chief Growth Officer at Shiseido

In this newly established role, Rey will develop a business model to help the Shiseido Group continue on the path of global growth.

clock November 5, 2018Alexa Tietjen


Beauty Features

The Beauty Industry’s Wage Gap Problem

Although more women than ever before occupy middle and upper management positions in the beauty industry, the road to the very top remains dauntingly steep.

clock October 22, 2018Allison Collins

Hailey Baldwin for BareMinerals.

Beauty Features

BareMinerals Reclaims Clean Brand History With Hailey Baldwin as the Face

The brand is bolstering its celebrity clout with the help of Baldwin, Letitia Wright and Rosie Huntington-Whiteley.

clock September 12, 2018Alexa Tietjen

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Swimwear and Lingerie Companies Up In Arms Over Instagram's New Policy

clock 15hKellie Ell

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