Shiseido

Shay Mitchell for Buxom

Color Cosmetics

Shay Mitchell Inks Brand Ambassador Deal With Buxom

The celebrity-slash-influencer will advise on content creation and product ideation.

clock June 13, 2018Ellen Thomas

Jill Scalamandre

Beauty Features

Shiseido Names Jill Scalamandre President of Bare Escentuals

Scalamandre is also the president of Shiseido’s Global Makeup Center for Excellence.

clock June 8, 2018Alexa Tietjen

Isabelle Gex

Beauty Features

Shiseido Creates President of Global Fragrances Position

Isabelle Gex has been named to the role, effective June 11.

clock May 28, 2018Jennifer Weil

Shiseido The Store

Financial

Shiseido’s First-Quarter Net More Than Doubles

Strong sales of prestige products and a cross-border marketing strategy helped to boost the company’s bottom line.

clock May 11, 2018Kelly Wetherille

An assortment of RêVive products.

Beauty Features

RéVive Partners With On-Demand Service Vênsette

An assortment of the skin-care brand’s bestsellers will be used and sampled during Vênsette’s services.

clock April 12, 2018Layla Ilchi

Cassandra Grey, WWD Beauty Inc’s roundup of 50superstars under 40

Mergers and Acquisitions

Shiseido Invests in Violet Grey

For Shiseido, the deal is an e-commerce play.

clock March 30, 2018Allison Collins

Jill Scalamandre

Beauty Features

Jill Scalamandre Adds to Duties at Shiseido

Jill Scalamandre is adding marketing oversight for BareMinerals and Buxom to her duties at Shiseido.

clock March 30, 2018Jenny B. Fine

Robin Mason

Fragrance

Shiseido’s Robin Mason on Why National Fragrance Day Matters

Shiseido’s newest fragrance, Dolce Garden, is a floriental gourmand. It launched this month at Macy’s.

clock March 21, 2018Faye Brookman

Masahiko Uotani

Financial

Shiseido Outlines New Strategy, Sets Three-Year Sales Target

Aiming to become the “most trusted” beauty company, it will invest in marketing, digitization and a restructured supply system.

clock March 5, 2018Kelly Wetherille

Susan Jurevics at the WWD Beauty Summit

Beauty Features

Susan Jurevics Maps BareMinerals 2.0

The new president is leading the brand’s second life in the e-commerce age with an increased focus on digital content and distribution.

clock February 21, 2018Ellen Thomas

Eye shadow colors from Ice Cream Parlour Cosmetics.

Color Cosmetics

Shiseido Targets Young Women With Limited-Time Cosmetics Brands

Each will be available until it is sold out and responds to different trends in the market.

clock February 20, 2018Kelly Wetherille

Shiseido

Financial

Shiseido Group Yearly Profit Drops 30% on Bare Escentuals Impairment

The beauty house will lay out a new three-year management plan on March 5.

clock February 8, 2018Tiffany Ap

Shiseido The Store

Beauty Features

Shiseido Re-opens Flagship Store in Ginza

Shiseido The Store will focus on introducing the company’s prestige brands to both local and international customers.

clock January 18, 2018Kelly Wetherille

Felicity Jones photographed at The Beverly Hills Hotel by Dan Doperalski for WWD Digital Daily.

Beauty Features

Felicity Jones on Her Latest Roles: Clé de Peau Face and Ruth Bader Ginsburg

The Oscar-nominated actress, the new global face of Clé de Peau, discusses her beauty philosophy and her latest role as the Supreme Court justice.

clock January 17, 2018Marcy Medina

Posme's Play Color Chips

Color Cosmetics

Shiseido Targets High School Students in Japan With New Brand

Insights and feedback from target customers will directly influence the products the company develops.

clock January 16, 2018Kelly Wetherille

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