José María López and Maximilian Günther enthused about the electric cars’ championship and the breathability technology of the Geox shoes.
The business’ new general manager looks to continue collaborations, as the company refines the apparel assortment and continues to test at retail.
Birkenstock Americas chief executive David Kahan has capitalized on a fad for comfort shoes to make the brand a democratic wardrobe staple.
But are they really a threat to traditional retailers?
The French company’s global revenues were about 3 billion euros last year, as the brand continues to gain momentum from new collabs and the strength of ath-leisure.
Milano Investment Partners acquired a minority stake in the company through a capital increase.
Ceo Micaela Le Divelec Lemmi said the company’s turnaround strategy is not done and revelaed that creative director Paul Andrew has put his namesake brand on hold.