amazon prime day


‘Fake Reviews’ May Be Popping Up on Amazon

U.K.-based consumer product testing company Which uncovered thousands of “potentially fake” reviews for technology products on Amazon.

clock April 16, 2019Kaley Roshitsh

Images from the new Asics marketing campaign.

Marketing and Promotion

The Value of In-person Events at Every Stage of the Funnel

Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer’s journey.

clock April 10, 2019Ben Hindman

"Personalized localization" is a focus for many category managers.


How to Localize Assortments With Data-Driven Insights

A new study from JDA validates the modern shopper’s need for highly personalized product assortments with lifestyle and location in mind.

clock April 9, 2019Kaley Roshitsh

Street style tokyo Japan


Secret’s Out: Vintage Shows Go Mainstream — Especially This Weekend

A Current Affair, Manhattan Vintage Show and others have operated for decades. Now they capture the zeitgeist that is secondhand.

clock April 5, 2019Kaley Roshitsh

According to the report, 70 percent of retail workers agree the "pay desk" will lose its top spot, as staffing redistributes to greater value-add activity.


Is Retail Understaffing Solved by AI?

REPL Group, a U.K.-based tech firm found 70 percent of retail workers think the checkout will not be as valuable by 2025 in new report.

clock March 26, 2019Kaley Roshitsh

Klarna is one of the first to partner with Google Pay in Sweden.


Google Pay Added to Klarna’s Bank of Payment Options

The partnership allows Swedish Klarna cardholders immediate use with Google Pay.

clock March 13, 2019Kaley Roshitsh

Bridget Brennan is author of "Winning Her Business."


Women Have the (Spending) Power

It’s not just ThirdLove and Stitch Fix aligning with authentic marketing, as any retailer must realize the “multiplier effect” of women.

clock March 8, 2019Kaley Roshitsh

Gen Zers desire "things" more than Millennials, according to a LIM study.


Gen Z Likes ‘Nice Things’ — and Physical Retail

According to a new study from LIM College, Gen Z and Millennials align in overall values but shopping preferences differ starkly.

clock February 27, 2019Kaley Roshitsh

Destination weddings, once unaffordable, are now in demand.


How are Consumers Budgeting for Destination Weddings?

Kimberly Richmond, founder of Runaway Bride Destination Weddings, explains how consumers can budget for their dream destination wedding.

clock February 4, 2019Kaley Roshitsh

Lightspeed Payments launches today.


‘Lightspeed Payments’ Rolling Out Today for SMBs

Targeting the “favorite local businesses,” Lightspeed Payments rolls out streamlined checkout solution.

clock January 30, 2019Kaley Roshitsh

StoreAdvise and Adore Me partner to enhance the fitting room experience.


Fitting Rooms Get Techy: Adore Me, StoreAdvise Bring IoT to Intimates

The smart fitting rooms bridge internet of things and RFID technology to improve the in-store experience while improving conversion.

clock January 16, 2019Kaley Roshitsh

Bluecore, which serves 400 retailers — including Tommy Hilfiger, Perry Ellis, Teleflora, Staples and Best Buy Canada — built its Retail Performance Cloud entirely on Google Cloud.


Survey Finds ‘Conscious Consumerism’ a Top Priority for Gen Z Shoppers

CGS surveyed more than 1,000 U.S. individuals to uncover how sustainability impacts buying preferences.

clock January 11, 2019Tracey Greenstein

Pravin Pillai, global head of industry solutions, retail at Google Cloud speaks with WWD.


Google Cloud Provides Data Unity, Innovation for Retailers

Both a huge challenge and a huge opportunity for retailers is — data.

clock January 8, 2019Kaley Roshitsh

From left: Happy Socks’ sock under Stance’s santa cat sock; Happy Socks’ socks; Express’ sock under Stance’s sock; Happy Socks’ socks, and Calzedonia tights (worn under throughout).


Sock Market Finds Its Footing With Novelty Styles

Socks offer consumers the chance to show off their personality without too much of a fashion risk.

clock December 24, 2018Kellie Ell

Bluecore, which serves 400 retailers — including Tommy Hilfiger, Perry Ellis, Teleflora, Staples and Best Buy Canada — built its Retail Performance Cloud entirely on Google Cloud.


Think Tank: How Aging Retail Brands Can Target the Right Customers

Customer-first, data-driven retail strategies are the key to breaking through in the current hypercompetitive retail landscape.

clock December 14, 2018Corey Pierson

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Today's Must Read

Love Beauty and Planet


Unilever Beauty Sales Climb 3.1% in Q1

clock 13hSamantha Conti

Social Studies