It will mark Jones’s first foray into women’s wear, and puts him in a rare league straddling two top luxury brands.
Fendi allowed Chloe and Halle Bailey to have full creative freedom in styling, producing and fronting the new #MeAndMyPeekaboo series of videos and the company is also launching the first ever worldwide video and image campaign in honor of the Peekaboo featuring actress and producer Zoey Deutch.
Wang, who is also Fendi’s brand ambassador in China, will hold a concert to mark the launch on July 21 in Chengdu.
The designer’s easing into the driver’s seat is a “natural evolution,” said the chairman and ceo of Fendi.
The Italian company will donate 2.5 million euros to restore the site, where it will show its couture collection on July 4.
After showing Lagerfeld’s last collection, Fendi aired a portion of Loïc Prigent’s documentary, “Karl Lagerfeld Sketches His Life,” in tribute to the late designer.