“I want all my friends to go, ‘I want that straight away,'” the designer says.
The designer offered WWD an exclusive preview of the new Fendi men’s collection, debuting digitally at Milan Fashion Week on Jan. 16.
Fendi is unveiling a new dedicated web site as it plans the opening of a new leather goods factory in Tuscany.
The audacious spectacle foreshadowed China’s importance — and ignited the trend to event marketing and itinerant fashion shows.
It will mark Jones’s first foray into women’s wear, and puts him in a rare league straddling two top luxury brands.
Fendi allowed Chloe and Halle Bailey to have full creative freedom in styling, producing and fronting the new #MeAndMyPeekaboo series of videos and the company is also launching the first ever worldwide video and image campaign in honor of the Peekaboo featuring actress and producer Zoey Deutch.
Wang, who is also Fendi’s brand ambassador in China, will hold a concert to mark the launch on July 21 in Chengdu.
The designer’s easing into the driver’s seat is a “natural evolution,” said the chairman and ceo of Fendi.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.