Moncler Genius took over a whole street to unveil its third chapter on Wednesday, which included collections by Simone Rocha, Pierpaolo Piccioli and 1017 Alyx 9SM.

Erdem, Simone Rocha and Phoebe English designed one-off pieces for the exhibition.

This collection marked a change for Rocha, who swapped her voluminous silhouettes and rounded forms for something a little more restrained, youthful, brighter and more commercial that in past seasons.

Rocha marked her residency at Matchesfashion.com’s town house, 5 Carlos Place, with a Chinese New Year celebration.

In a company with many high-profile collaborators, a brand manages to shine.

It was movie night in Milan, with Moncler Genius screening a series of films to showcase a second round of collections from its guest designers and brands on Wednesday night, including Simone Rocha, Craig Green and Noir.

Buyers also favored bright and neon shades and said the bigger brands — rather than the new ones — set the trends.

The latest edition curated by Rocha features works by Sarah Moon, Petra Collins and Lou Stoppard.

The store is marking Photo London with a series of events.

Silhouettes swung from the grand and sculpted, to the lean and loud.

The list includes the likes of Pierpaolo Piccioli and Simone Rocha and the eight collections will be shown together in Milan on Feb. 20.

The designers hosted parties at their respective boutiques to mark the start of the season.

Kerry Washington, Dries Van Noten, Simone Rocha, Isabel Marant, Thom Browne and Terry J. Lundgren were among the honorees.

There was an eerie Victorian edge to this collection that showcased sweeps of satin and tulle, flashes of lace and white eyelet and ruffles and bows galore.

Belgian designer Dries Van Noten will receive this year’s Superstar award at the Oct. 26 event at Cipriani Wall Street.