Smythson fall 2019


Luc Goidadin Breathes New Life Into Smythson

The former Burberry chief design officer is debuting his first collection for the label with a presentation during London Fashion Week.

clock February 16, 2019Natalie Theodosi

The Escada store in London


Escada Retools Brand Image, Relocates London Flagship With a New Concept

Chief executive officer Iris Epple-Righi, who took up her post last year, said in an interview with WWD that she’s looking for newness across a variety of areas.

clock November 15, 2017Lorelei Marfil

Michael Roberts and Grace Coddington'GingerNutz: The Jungle Memoir of a Model Orangutan' by Michael Roberts and Grace Coddington book Launch at Smythson, London, UK - 05 Oct 2017

Fashion Scoops

Grace Coddington, Michael Roberts Host Book Signing at London’s Smythson Store

Coddington will also be contributing to the December issue of British Vogue.

clock October 6, 2017Lorelei Marfil

A still from Smythson's "Journey to the Wild Side" campaign film

Marketing and Promotion

Smythson Makes Play to Reestablish Brand Image

Head of brand Nicole Bahbout has unveiled a new advertising campaign for the British luxury label.

clock September 5, 2017Lorelei Marfil

An image from the "Chelsea in Bloom" retail initiative

Fashion Scoops

The Cadogan Estate’s Chelsea in Bloom Project Continues to Create Buzz

This year’s initiative saw 50 west London retailers take part, mounting floral displays around the time of the Chelsea Flower Show, which wrapped up last weekend.

clock May 31, 2017Lorelei Marfil

Inside the Smythson Madison Avenue flagship.


Smythson Opens Madison Avenue Flagship

Smythson has moved its New York flagship to Madison Avenue, the first move under new ceo Mark Daley to aggressively ramp up U.S. operations.

clock March 15, 2016Misty White Sidell

James Norton Vanessa Kirby Smythson


James Norton, Vanessa Kirby Talk Style, Theater and Smythson

WWD sat down with the actors to talk about their past and current work on stage and off.

clock March 11, 2016Lorelei Marfil

Smythson Spring 2016 Campaign Vanessa Kirby and James Norton

Marketing and Promotion

James Norton, Vanessa Kirby Front Smythson’s Spring Campaign

The British actors, who are Smythson ambassadors, lived it up in a London townhouse for the ads.

clock February 15, 2016Lorelei Marfil

Smythson History of Travel Campaign.

Accessory Trends

Smythson’s New CEO Mark Daley Lays Foundations for Growth

Daley, a veteran of DFS and Polo Ralph Lauren is polishing both ends of the business.

clock February 9, 2016Samantha Conti

Smythson Taps Quentin Jones Holiday Film

Marketing and Promotion

Smythson Taps Quentin Jones for Holiday Film

“Wonderland” is a short film starring Quentin Jones as a French harlequin clown.

clock November 20, 2015Lorelei Marfil

Smythson's Fall 2015 Campaign

Marketing and Promotion

Smythson Taps London Artists for Fall Campaign

The label has tapped Quentin Jones and Robert Storey to appear in the campaign.

clock September 15, 2015Nina Jones

Smythson Bag

Human Resources

Smythson Names Mark Daley CEO

Daley joins the firm from Ralph Lauren, where he was president, Asia-Pacific.

clock August 17, 2015Nina Jones



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