American Eagle


EXCLUSIVE: American Eagle Goes Back to School With Snapchat

The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.

clock July 28, 2021Kellie Ell

Verishop has become one of just 12 partners to develop a Snapchat Mini.


Verishop Dishes on Its New Snapchat Shopping Mini

Verishop talks to WWD about bringing social shopping and a new mood-based experience with its new Snapchat Mini.

clock July 19, 2021Adriana Lee

A Snapchat lens for Dior's World Tour capsule collection.

Fashion Features

EXCLUSIVE: Dior Launches New Men’s Accessories Line, Snapchat Lenses

Dior has collaborated with Snapchat to create two new augmented reality lenses for the launch of the World Tour capsule collection.

clock June 7, 2021Joelle Diderich

Snap's latest Spectacles is a sight to behold, bringing AR into view.


Snap’s Spectacles Get AR Displays

Snap showed off an upcoming version of Spectacles that puts AR filters over the real world — no smartphone screen necessary.

clock May 20, 2021Adriana Lee

A look at Prada's new AR experience for its Galleria bag in Snapchat.


Snap Debuts AR Fashion Try-ons, Social Shopping, More

Snap unloads bevy of updates, including AR try-ons for fashion, social shopping and partnerships with Prada, Farfetch, Poshmark and more.

clock May 20, 2021Adriana Lee

Christian Dior Couture's augmented reality sneaker try-on in Snapchat was one of its most successful activations to date, the company said.


EXCLUSIVE: How Snapchat AR Ignited Christian Dior’s B27 Launch

Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat soared, thanks to the tech.

clock April 4, 2021Adriana Lee

Off-White masks on Snapchat Bitmojis

Fashion Scoops

Off-White and Snapchat Launch AR Masks

Snapchat users can try on virtually or style their Bitmoji in Off-White masks from the brand’s spring collection.

clock March 31, 2021Obi Anyanwu

Gucci launches the first Snapchat AR Lenses for shoe try-ons.


Snapchat Signals Fashion Ambitions With Latest Acquisition

Snap Inc. has set the stage for a fashion commerce push with its purchase of Fit Analytics, a fitting tech start-up for apparel and shoes.

clock March 18, 2021Adriana Lee

Aerie swimwear


Aerie Surpasses $1 Billion in Revenues; More Offline by Aerie Stores Coming

Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019 and 2020.

clock March 3, 2021Kellie Ell

American Eagle Chase Stokes


EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat. 

clock February 25, 2021Kellie Ell



Snap’s Great Q4 Overshadowed By Mixed Guidance

Coming changes to the iPhone could undercut the Snapchat developer’s earnings this quarter.

clock February 4, 2021Adriana Lee

Gucci Beauty's first Portal AR Lens in Snapchat is a game touting its Bloom line of fragrances.


Gucci Beauty Launches Snapchat Portal AR Lens Game

For its first Snapchat Portal AR Lens, the brand’s beauty group promoted its Bloom fragrances by crafting a lush 3-D environment.

clock November 30, 2020Adriana Lee

Snap rolls out Spotlight, a new video platform that seems to take direct aim at TikTok.


Snapchat Launches In-app Video Platform

Spotlight, Snap’s new TikTok contender, comes with a new video section, feed and home screen tab — and a new program that pays creators to fill it.

clock November 23, 2020Adriana Lee

AE x Disney holiday campaign


EXCLUSIVE: American Eagle and Disney Partner for Holiday Collaboration

The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.

clock November 5, 2020Kellie Ell

Dior's new Snapchat lens dedicated to the B27sneakers

Fashion Scoops

Dior Is Inviting People Try on Sneakers Via Augmented Reality

The newSnapchat lens is for its B27 men’s sneakers.

clock October 30, 2020Miles Socha

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Today's Must Read

Victoria's Secret store


Victoria's Secret Settles Sexual Harassment Claims Days Before…

clock July 30, 2021Kellie Ell

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