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Snap Inc. Discusses the Power of AR for the Future

At 10 years old, the company is continuing to innovate with technology that helps brands reach consumers.

Intimissimi Opens Miami Boutique

The Italian lingerie brand talks U.S. expansion plans over intimate Miami dinner with models Jasmine Tookes…

Snapchat Dedicates AR Lenses to Every Fashion Week

The fashion AR explosion begins this week with NYFW, Snap Inc. tells WWD.

Afterpay Announces Exclusive Drops at NYFW Times Square Experience

The buy now, pay later company is IMG's official presenting partner of New York Fashion Week: The Shows.

EXCLUSIVE: American Eagle Goes Back to School With Snapchat

The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.

Verishop Dishes on Its New Snapchat Shopping Mini

Verishop talks to WWD about bringing social shopping and a new mood-based experience with its new Snapchat…

EXCLUSIVE: Dior Launches New Men’s Accessories Line, Snapchat Lenses

Dior has collaborated with Snapchat to create two new augmented reality lenses for the launch of the World…

Snap’s Spectacles Get AR Displays

Snap showed off an upcoming version of Spectacles that puts AR filters over the real world — no smartphone…

Snap Debuts AR Fashion Try-ons, Social Shopping, More

Snap unloads bevy of updates, including AR try-ons for fashion, social shopping and partnerships with Prada…

EXCLUSIVE: How Snapchat AR Ignited Christian Dior’s B27 Launch

Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat…

Off-White and Snapchat Launch AR Masks

Snapchat users can try on virtually or style their Bitmoji in Off-White masks from the brand's spring…

Snapchat Signals Fashion Ambitions With Latest Acquisition

Snap Inc. has set the stage for a fashion commerce push with its purchase of Fit Analytics, a fitting tech…

Aerie Surpasses $1 Billion in Revenues; More Offline by Aerie Stores Coming

Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019…

EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide…

Snap’s Great Q4 Overshadowed By Mixed Guidance

Coming changes to the iPhone could undercut the Snapchat developer's earnings this quarter.