The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.
Dior has collaborated with Snapchat to create two new augmented reality lenses for the launch of the World Tour capsule collection.
Snap unloads bevy of updates, including AR try-ons for fashion, social shopping and partnerships with Prada, Farfetch, Poshmark and more.
Luxury brands are flocking to augmented reality — among them, Christian Dior, whose B27 launch on Snapchat soared, thanks to the tech.
Snap Inc. has set the stage for a fashion commerce push with its purchase of Fit Analytics, a fitting tech start-up for apparel and shoes.
Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019 and 2020.
The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat.
For its first Snapchat Portal AR Lens, the brand’s beauty group promoted its Bloom fragrances by crafting a lush 3-D environment.
The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.
The newSnapchat lens is for its B27 men’s sneakers.