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Beauty Tech Company Perfect Corp. Goes Public

It joined the New York Stock Exchange via the SPAC process.

Tech Forum: How the Estée Lauder Cos. Uses Social Media to Its Advantage

Chief data officer Jane Lauder on the beauty giant's social media strategy.

Tech Forum: Snap Exec Talks Making Fashion Augmented Reality Accessible to Brands

Snapchat will continue to unlock new use cases by investing in more technology.

How AR’s Road to Fashion Is Becoming Real

The state of play for AR in fashion, including how Snap's work and that of recent innovators will drive…

Snapchat’s New Features Target AR-Fueled Fashion Shopping 

Snap's courtship of fashion brands takes a big step forward, with new features for AR fashion try-ons, a new…

EXCLUSIVE: American Eagle Brand Hosts Country Club-style Party in Metaverse

The retailer's latest campaign, "Members Always," includes virtual events across Snapchat, TikTok, Roblox and…

Snapchat Brings Catalogues to AR Shopping Lenses

Snap's latest launch may be one of its biggest for AR shopping, as product catalogs meet augmented reality on…

Snap Inc. Discusses the Power of AR for the Future

At 10 years old, the company is continuing to innovate with technology that helps brands reach consumers.

Intimissimi Opens Miami Boutique

The Italian lingerie brand talks U.S. expansion plans over intimate Miami dinner with models Jasmine Tookes…

Snapchat Dedicates AR Lenses to Every Fashion Week

The fashion AR explosion begins this week with NYFW, Snap Inc. tells WWD.

Afterpay Announces Exclusive Drops at NYFW Times Square Experience

The buy now, pay later company is IMG's official presenting partner of New York Fashion Week: The Shows.

EXCLUSIVE: American Eagle Goes Back to School With Snapchat

The fall 2021 campaign stars Chase Stokes, Madison Bailey, Addison Rae, Caleb McLaughlin and Jenna Ortega.

Verishop Dishes on Its New Snapchat Shopping Mini

Verishop talks to WWD about bringing social shopping and a new mood-based experience with its new Snapchat…

EXCLUSIVE: Dior Launches New Men’s Accessories Line, Snapchat Lenses

Dior has collaborated with Snapchat to create two new augmented reality lenses for the launch of the World…

Snap’s Spectacles Get AR Displays

Snap showed off an upcoming version of Spectacles that puts AR filters over the real world — no smartphone…