Aerie swimwear


Aerie Surpasses $1 Billion in Revenues; More Offline by Aerie Stores Coming

Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019 and 2020.

clock March 3, 2021Kellie Ell

American Eagle Chase Stokes


EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat. 

clock February 25, 2021Kellie Ell



Snap’s Great Q4 Overshadowed By Mixed Guidance

Coming changes to the iPhone could undercut the Snapchat developer’s earnings this quarter.

clock February 4, 2021Adriana Lee

Gucci Beauty's first Portal AR Lens in Snapchat is a game touting its Bloom line of fragrances.


Gucci Beauty Launches Snapchat Portal AR Lens Game

For its first Snapchat Portal AR Lens, the brand’s beauty group promoted its Bloom fragrances by crafting a lush 3-D environment.

clock November 30, 2020Adriana Lee

Snap rolls out Spotlight, a new video platform that seems to take direct aim at TikTok.


Snapchat Launches In-app Video Platform

Spotlight, Snap’s new TikTok contender, comes with a new video section, feed and home screen tab — and a new program that pays creators to fill it.

clock November 23, 2020Adriana Lee

AE x Disney holiday campaign


EXCLUSIVE: American Eagle and Disney Partner for Holiday Collaboration

The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.

clock November 5, 2020Kellie Ell

Dior's new Snapchat lens dedicated to the B27sneakers

Fashion Scoops

Dior Is Inviting People Try on Sneakers Via Augmented Reality

The newSnapchat lens is for its B27 men’s sneakers.

clock October 30, 2020Miles Socha

American Eagle is launching a branded dance challenge using Snap's new 2-D body tracking tool.


EXCLUSIVE: American Eagle Debuts Snapchat Dance Challenge

American Eagle launches the first brand-sponsored campaign to use Snap’s 2-D body-tracking tech. 

clock September 3, 2020Adriana Lee

Sally Hansen Snapchat AR Lens snapML

Beauty Features

EXCLUSIVE: Sally Hansen Unveils Snapchat Try-on Nail Lens

The at-home try-on feature comes in a time of growth for both the brand and the nail category.

clock August 19, 2020James Manso

Ralph Lauren Snap Bitmoji wardrobe

Fashion Features

Snap Partners With Ralph Lauren to Create Bitmoji Wardrobe

The partnership is the first to exist within Snapchat and the Bitmoji app.

clock August 6, 2020Alexa Tietjen

Snap Inc. chief executive officer Evan Spiegel.


Snap Shares Fall on Disappointing Daily User Count

In the first full quarter under the coronavirus pandemic, Snap revenue and DAUs grew — but the latter wasn’t enough to meet expectations.

clock July 21, 2020Adriana Lee

Verishop Explorer shoppable social media content


Verishop Debuts Its Take on Shoppable Social Content

The online shop has some unique user features and is offering brands a platform to sell outside the politicized social media flow.

clock July 7, 2020Kali Hays

Gucci launches the first Snapchat AR Lenses for shoe try-ons.


Gucci Reveals Snapchat AR Shoe Try-ons

Now anyone can sport the designer footwear looks virtually, if they have Snapchat and a smartphone.

clock June 29, 2020Adriana Lee

Carolina Arguelles, head of product marketing for Snap’s camera.


Q&A: Up Close With Snapchat

Snap’s Carolina Arguelles and Vanessa Guthrie on the latest announcements, that Louis Vuitton partnership, content and how the platform’s building for the future.

clock June 15, 2020Adriana Lee

Snap's new Local Lenses can bring AR to whole city blocks.


The Snapchat Universe Just Got Bigger

At the virtual Snap Partner Summit, the company connected its various initiatives with a bevy of new tools, partnerships and other updates.

clock June 11, 2020Adriana Lee

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Today's Must Read

John Elliott in Miami Design District


John Elliott Opens New Location at Miami Design District

clock 3hObi Anyanwu

Social Studies

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