Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019 and 2020.
The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat.
For its first Snapchat Portal AR Lens, the brand’s beauty group promoted its Bloom fragrances by crafting a lush 3-D environment.
The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.
The newSnapchat lens is for its B27 men’s sneakers.
American Eagle launches the first brand-sponsored campaign to use Snap’s 2-D body-tracking tech.
The at-home try-on feature comes in a time of growth for both the brand and the nail category.
The partnership is the first to exist within Snapchat and the Bitmoji app.
In the first full quarter under the coronavirus pandemic, Snap revenue and DAUs grew — but the latter wasn’t enough to meet expectations.
The online shop has some unique user features and is offering brands a platform to sell outside the politicized social media flow.