Skip to main content


Aerie Surpasses $1 Billion in Revenues; More Offline by Aerie Stores Coming

Meanwhile, the retailer expects current quarter revenues to grow, compared with the first quarters of 2019…

EXCLUSIVE: American Eagle Pursues Gen Z With ‘Outer Banks’ Stars and Snapchat

The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide…

Snap’s Great Q4 Overshadowed By Mixed Guidance

Coming changes to the iPhone could undercut the Snapchat developer's earnings this quarter.

Gucci Beauty Launches Snapchat Portal AR Lens Game

For its first Snapchat Portal AR Lens, the brand's beauty group promoted its Bloom fragrances by crafting a…

Snapchat Launches In-app Video Platform

Spotlight, Snap's new TikTok contender, comes with a new video section, feed and home screen tab — and a new…

EXCLUSIVE: American Eagle and Disney Partner for Holiday Collaboration

The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.

Dior Is Inviting People Try on Sneakers Via Augmented Reality

The newSnapchat lens is for its B27 men's sneakers.

EXCLUSIVE: American Eagle Debuts Snapchat Dance Challenge

American Eagle launches the first brand-sponsored campaign to use Snap's 2-D body-tracking tech. 

EXCLUSIVE: Sally Hansen Unveils Snapchat Try-on Nail Lens

The at-home try-on feature comes in a time of growth for both the brand and the nail category.

Snap Partners With Ralph Lauren to Create Bitmoji Wardrobe

The partnership is the first to exist within Snapchat and the Bitmoji app.

Snap Shares Fall on Disappointing Daily User Count

In the first full quarter under the coronavirus pandemic, Snap revenue and DAUs grew — but the latter wasn't…

Verishop Debuts Its Take on Shoppable Social Content

The online shop has some unique user features and is offering brands a platform to sell outside the…

Gucci Reveals Snapchat AR Shoe Try-ons

Now anyone can sport the designer footwear looks virtually, if they have Snapchat and a smartphone.

Q&A: Up Close With Snapchat

Snap's Carolina Arguelles and Vanessa Guthrie on the latest announcements, that Louis Vuitton partnership…

The Snapchat Universe Just Got Bigger

At the virtual Snap Partner Summit, the company connected its various initiatives with a bevy of new tools…