Social Media


Business Features

Think Tank: The Role of Machine Learning and User-Generated Content

Luis Sanz, cofounder of Olapic, shares insights about the technology as well as a case study.

clock July 17, 2018Luis Sanz

Veronica and Vanessa Merrell.


Influence Peddler: YouTube Stars The Merrell Twins Dive Into Fashion With True Img Label

The identical twins have created a school-appropriate collection of affordable junior apparel that is meant to help build confidence.

clock July 16, 2018Rosemary Feitelberg

snap snapchat ipo


Why Retailers Should Watch the Snap-Amazon Partnership

Snap’s reportedly working on a new visual search feature that surfaces products from Amazon’s marketplace. Here’s why it matters.

clock July 12, 2018Adriana Lee

The Beau Jeu soccer ball by Adidas.

Fashion Scoops

Umbro Leads the Charge With World Cup-Related Social Media Engagement per Dollar

With 3.4 billion fans tuning in to catch some of the tournament in Russia, there is a lot at stake for athletic companies.

clock July 11, 2018Rosemary Feitelberg

Pinterest social media online shopping


Pinterest Tips for Inspiring Back-to-School Shoppers

The social bookmarking service dishes on back-to-school traffic and trends, even as new competition looms on the horizon.

clock July 11, 2018Adriana Lee

Smartphone screen with Facebook and Phone app icons in detailVARIOUS


Sheryl Sandberg Skips Last EU Parliament Hearing on Facebook Data Privacy

Richard Allan took her place and noted that users are becoming “more aware” of just how valuable their personal data is.

clock July 2, 2018Kali Hays

Screen Shot 2018-06-29 at 7.48.48 PM

Color Cosmetics

Makeup Artist Aya Komatsu Dead at 35

Komatsu had worked with many fashion outlets and photographers.

clock June 29, 2018Kali Hays

instagram video igtv kevin systrom


Instagram Videos Graduate With Long-form Hub IGTV

YouTube gets a new/old rival in IGTV, and top-tier Insta influencers get to spread their wings with longer clips.

clock June 20, 2018Adriana Lee

snapchat poshmark snap kit


Snapchat and Instagram Ramp Up Social Shopping 

Snapchat and Instagram are moving deeper into social shopping.

clock June 14, 2018Adriana Lee

Instagram's new shopping stickers for Stories.


Instagram Brings Shopping to Stories

There’s more to social than inspiration alone, especially for retailers and brands on the photo-sharing network.

clock June 12, 2018Adriana Lee

Smartphone screen with Facebook and Phone app icons in detailVARIOUS


Facebook Follow-up: Tracking User and Business Behavior

Facebook aims to rein in any public dissatisfaction with advertisers. But will Congress do the same to the tech giant over user tracking?

clock June 12, 2018Adriana Lee

Moncler Fragment Hiroshi Fujiwara

Fashion Scoops

Moncler Teases Genius Debut on Social Media

The 7 Moncler Fragment Hiroshi Fujiwara collection will be launched in-store on June 14.

clock June 6, 2018Alessandra Turra



Think Tank: Why Cybercriminals Are Imitating Brands on Social Media

Phil Tully, principal data scientist of ZeroFOX, explains.

clock June 1, 2018Phil Tully

Prada Nylon Farm video project.

Fashion Scoops

Prada Launches ‘Nylon Farm’ Video Project

Filmed at Prada’s industrial headquarters in Tuscany, the futuristic, four-episode video celebrates the brand’s signature nylon fabric.

clock May 28, 2018Sandra Salibian


Business Features

Report Reveals Weapon Against Amazon: Brand Talk From Shoppers

Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales.

clock May 22, 2018Arthur Zaczkiewicz

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Today's Must Read


Beautyblender Introduces Its First Makeup Product — Foundation

clock 9hAllison Collins

Social Studies