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Social Media

Victoria’s Secret Executive Talks International Expansion

Understanding local markets, return on investment, and customer needs are all important tools for retailers…

Rihanna’s Savage x Fenty Lingerie Brand in Expansion Mode

Savage executives talk opening stores, new categories and entering additional markets.

Rihanna’s First Savage x Fenty Store Opening in Las Vegas This Month

The digital lingerie brand will also open stores in Los Angeles, Houston, Philadelphia and Washington, D.C.…

CommentSold Aims to Simplify Social Media Marketing With Vizzlie Acquisition

The tool will help retailers with customer communications including customized posts and comments.

Accenture Report Reveals Predictions for Rapid Social Commerce Growth

The research looks at global social media users from China, India, Brazil, the U.S. and the U.K.

What to Watch: Victoria’s Secret’s Continued Transformation

The makeover continues at Victoria's Secret. But will the lingerie and beauty retailer be able to win back…

EXCLUSIVE: Victoria’s Secret Unveils Store of the Future in Chicago

The first of three set to open in coming months, the store includes gender-neutral apparel, a beauty bar and…

Year in Review: Celebs Rocking Their Own Fashion Brands

Famous people are cutting out the middleman — fashion companies and retailers — and creating their own…

EXCLUSIVE: Alo Yoga Expands Retail Footprint, Plans to Enter Music Business

Cofounder Danny Harris talks international expansion, the music business and opening more Alo Houses.

Rachel Zoe-backed App Brings Social Commerce Designed for Luxury

Rachel Zoe and The List founder Andreas Skorski talk to WWD about the new app's high-tech, high-touch social…

E.l.f. Cosmetics Is Debuting a TikTok Holiday ‘Movie’

The beauty brand tells WWD all about "Big Mood, Big E.l.fing City," a product preview and long-form video…

TikTok’s Year-end Review Offers Learnings for Brands

The social video company's look back could inform future efforts from fashion and beauty companies.

Facebook, Instagram News Made for Awkward Week 

Instagram's CEO faced questions about teens and algorithms in the Senate, while Facebook touted tests that…

Pinterest: Tooth Gems and Space Buns Will Be Big in 2022

Pinterest Predicts dishes on next year's trends based on search growth. And it has a new feature to help…

Instagram Tips Holiday Test for Fashion, Beauty Affiliate Shops

Instagram partnered with fashion and beauty creators to test its affiliate shops feature for the holidays.