Social Media

Margaret Zhang is one of three influencers tapped by Bulgari Parfums to appear in the digital campaign for Omnia Pink Sapphire.

Business Features

Think Tank: To Influence or Not to Influence

Mike Froggatt, director of research at Gartner L2, offers data-backed insights into influencer marketing.

clock 22hMike Froggatt

SAN FRANCISCO, CA - OCTOBER 15:  Lauren Goode and Kevin Systrom speak onstage at WIRED25 Summit: WIRED Celebrates 25th Anniversary With Tech Icons Of The Past & Future on October 15, 2018 in San Francisco, California.  (Photo by Matt Winkelmeyer/Getty Images for WIRED25  )

Technology

Instagram Ex-CEO Dishes About What’s Next

Kevin Systrom is looking forward to life post-Instagram.

clock October 15, 2018Adriana Lee

A T-shirt design by Lauren Tsai for Marc Jacobs.

People

Influence Peddler: Lauren Tsai Talks Marc Jacobs Collaboration, New Book, Marvel Comic Book Covers

At 20, “Terrace House” star Lauren Tsai is on to other pursuits, namely a Marc Jacobs collaboration, comic book covers for Marvel and a new book based on her sketchbook.

clock October 10, 2018Rosemary Feitelberg

Chinese consumers spend two to 2.5 hours each day on WeChat.

Business Features

Think Tank: The WeChat Transformation of Luxury Brands

As WeChat redefines how luxury brands connect, engage and sell to consumers today, it requires a different approach.

clock October 10, 2018Pablo Mauron

Bumble-Bizz-Three-Split-Vertical

Media

Bumble’s Major New Campaign Made With All-Female Crew

Popular stylist Karla Welch and photographer Ali Mitton led the look of the campaign, featuring many high-profile Bumble users.

clock October 9, 2018Kali Hays

Facebook, social network, app icon on iPhone, iOS, smartphone screen, display, close-up, detail, GermanyVARIOUS

Technology

What Facebook’s Latest Security Failure Means For Retail

The attack on Facebook might send a chill down retail’s spine, as stores increasingly capture consumer data.

clock October 3, 2018Adriana Lee

Smartphone screen with Facebook and Phone app icons in detailVARIOUS

Technology

Facebook Attack Compromises 50M User Accounts

The tech giant found a security hole this week that could allow outside parties to take control over people’s accounts.

clock September 28, 2018Adriana Lee

snap snapchat guess

Technology

Snapchat Unveils Four Advertising Updates

Meet Snap’s Collection Ads, Product Catalogues, Advanced Pixel Targeting and its new crop of agency partners.

clock September 27, 2018Adriana Lee

brandless retail commerce

Retail

How Brandless Made a Name for Itself

Brandless cofounder and ceo Tina Sharkey on the secret of her company’s success.

clock September 27, 2018Adriana Lee

Smartphone screen with Facebook and Phone app icons in detailVARIOUS

Media

Facebook Stories Usage Poised to Overtake Feed

The platform’s still-emerging stories element is seeing rapid growth with wide availability to users and marketers.

clock September 26, 2018Kali Hays

instagram video igtv kevin systrom

Technology

Questions for Facebook as Instagram Founders Leave

The latest to leave the Facebook family, Instagram’s Kevin Systrom and Mike Krieger join a growing club.

clock September 25, 2018Adriana Lee

ebay wildfire wildlink referral

Technology

Monetizing Word of Mouth With Wildlink

Wildfire swaps out old-fashioned product links, and automatically replaces them with Wildlinks, helping users earn cash.

clock September 20, 2018Adriana Lee

instagram social shopping

Technology

Instagram Powers Up More Shopping and Discovery

The app officially rolls out Stories Shopping and introduces a new dedicated section in Explore.

clock September 17, 2018Adriana Lee

Origins' pop-up cafe at Style Dimension. Photo Credit: Patrick MacLeod

Business Features

Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’

Style Dimension unveiled exclusive beauty brand launches and offered bespoke pop-up experiences.

clock September 14, 2018Tracey Greenstein

Tory Burch

Fashion Scoops

Tory Burch Creates Limited-Edition T-shirt to Encourage Voters to Go to Polls

In advance of the midterm elections, the T-shirt is a reminder for voters to get out and hit the polls.

clock September 12, 2018Rosemary Feitelberg

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Essentialist

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Business

Trade War Could Be Bigger Problem in 2019

clock 5hVicki M. Young

Social Studies