Social Media

Tula Launches Social Media Campaign with Body Positivity Influencer Mik Zazon

Fashion Scoops

Tula Launches Social Media Campaign With Body Positivity Influencer Mik Zazon

Zazon is embarking on the skin-care brand’s 30-day challenge to help inspire confidence.

clock 22hLayla Ilchi

climate action

Business Features

Climate Week NYC Convened Policymakers, Celebrities and Activists

The week included hundreds of programs across the city.

clock September 27, 2019WWD Staff

Agathe Westad Optimove

Marketing and Promotion

Digital Forum: Turning First-Time Shoppers Into Loyal Consumers

Hooking new customers is expensive. So companies are using data analytics to minimize their chances of getting ghosted.

clock September 26, 2019Kellie Ell

Martin McNulty ForwardPMX

Retail

Digital Forum: Retailers Should Stop Copying Amazon, ForwardPMX Exec Says

Instead, the growth-strategy firm suggests focusing on what makes the brand unique and finding new ways to communicate with consumers.

clock September 26, 2019Kellie Ell

Business Features

Digital Forum: Equinox Media Flexes the Power of Engagement

Making the most of a highly engaged community is essential for any business, according to LaRose.

clock September 26, 2019Rosemary Feitelberg

Greta Thunberg UN Climate Speech Goes Viral

Fashion Scoops

Greta Thunberg’s Powerful U.N. Speech Inspires Praise on Social Media

The teen environmental activist delivered scathing words against U.N. leaders and their inaction toward climate change.

clock September 24, 2019Layla Ilchi

Pinterest updates include revamped business profiles and multiple products for "Shop the Look" ads.

Technology

Pinterest Offers ‘Shop the Look’ Ads for Collections, More

Pinterest’s latest updates look tailor-made for fashion and beauty, with multiple products for “Shop the Look” ads, new business profiles and more.

clock September 23, 2019Adriana Lee

Pinterest social media online shopping

Business Features

Pinning Down the Dollars: How to Drive Sales on Pinterest

The WWD guest author describes Pinterest as a “visual discovery engine.”

clock September 23, 2019Laura Russell

Facebook's new interactive ad formats.

Technology

Facebook Introduces New Poll, AR and Playable Ads

Quick summary: Fewer words, more visuals.

clock September 19, 2019Adriana Lee

Facebook announces three new Portal devices.

Technology

What’s Behind Facebook’s Latest Portal Devices?

With cheaper, smaller units and others, these gadgets are designed to sell, perhaps in more ways than one.

clock September 18, 2019Adriana Lee

Snapchat's new 3-D camera mode for iOS.

Technology

Snap Ups Ante on Camera Tech, Offers 3-D Mode

Snapchat gets a new 3-D camera mode, while the company doubles down on newer smartphone technology.

clock September 17, 2019Adriana Lee

Kim Kardashian Skims

Intimates

Kim Kardashian West’s Skims Solutionwear Debuts Online

The much-awaited shapewear collection comes as the demand for shapewear and foundational pieces continues to grow.

clock September 10, 2019Kellie Ell

A U.K. self-regulatory group said social media ads can be tricky to spot.

Retail

Influencer Ads and Posts May Look Alike to Consumers, U.K. Group Says

Consumers have trouble discerning the intent behind influencers’ social media posts, the Advertising Standards Authority said.

clock September 5, 2019Sindhu Sundar

EDITORIAL USE ONLYMandatory Credit: Photo by Marc Atkins/Shutterstock (8472083ag)Fans Hold Up Giant Facebook Style Thumbs Turned Down As Certain Sections of the Crowd Boo the National Anthems United Kingdom LondonEngland V Wales - 06 Sep 2011

Technology

Facebook Mulls Hiding Like Counts

Facebook may give a thumbs down to displaying likes.

clock September 3, 2019Adriana Lee

Weibo launched new social media platform Oasis, targeting young generation who appreciate high quality content and good taste.

Fashion Scoops

China’s Weibo Launches Oasis, Its Own Version of Instagram

Positioned as a lifestyle and fashion social platform for young people, it aims to attract those who appreciate high quality and good taste.

clock September 2, 2019Tianwei Zhang

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Today's Must Read

Gigi Hadid approaches a woman during the finale and escorts her off the catwalkChanel show, Runway, Spring Summer 2020, Paris Fashion Week, France - 01 Oct 2019

Fashion

Spectator Crashes Chanel Runway — and Gigi Hadid Escorts Her Off

clock 8hWWD Staff

Social Studies