We Wore What activewear


EXCLUSIVE: Danielle Bernstein’s We Wore What Launches Activewear Collection

The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.

clock August 19, 2020Kellie Ell

HanesBrands Maidenform


HanesBrands Beats Quarterly Expectations Thanks to PPE Production

The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.

clock July 30, 2020Kellie Ell

Stephen Bratspies HanesBrands

Human Resources

Hanesbrands Taps Walmart’s Stephen Bratspies as New CEO

Bratspies will begin his tenure at the helm of the innerwear brand this August.

clock June 9, 2020Kellie Ell

american apparel store


Gildan Activewear’s Earnings Miss Points to Bigger Trends

Most people shop for activewear in stores.

clock April 29, 2020Kellie Ell


Human Resources

HanesBrands CEO Gerald W. Evans Set to Retire Next Year

The innerwear and activewear company has begun its search for his successor.

clock March 11, 2020Kellie Ell

happy socks and linda ramone

Fashion Scoops

Linda Ramone Shares Her Johnny Ramone Love Story With Happy Socks

The collaboration is out today.

clock January 15, 2020Ryma Chikhoune

Luxury Athleisure


Luxury Growing Place in the Ath-leisure Ecosystem

Athletes and amateurs alike can now choose from $1,000 yoga pants. So, what’s next?

clock January 2, 2020Kellie Ell

Digital Retail

Business Features

Digital Retailers Are Taking Their Relationship With Consumers Off-line

More and more e-commerce shops are opening up stores IRL. Here’s why.

clock December 26, 2019Kellie Ell

Jeff Kearl

Designer and Luxury

How CEO Jeff Kearl Did His Homework Before Starting Stance

“I don’t want to know if you went to Stanford or a community college,” said the cofounder of the sock company. “I don’t care. I want to understand your values.”

clock November 26, 2019Ryma Chikhoune

Dwyane Wade in a marketing image from his new lifestyle sock collection.

Fashion Scoops

Dwyane Wade First Pkwy Lifestyle Sock Line to be Sold at Target

The former basketball player has had a partnership with Stance since 2013.

clock November 12, 2019Jean E. Palmieri

Jockey x Victoria Arlen Collab


Jockey International Introduces Victoria Arlen Design Collaboration

The celebrity-design collaboration — Jockey’s first — is an attempt to reach Gen Z shoppers.

clock September 23, 2019Kellie Ell

David Hasselhoff with "Baywatch" lifeguards.

Fashion Scoops

Life’s a Beach: ‘Baywatch’ Lifeguards Inspire New Pantone Red

Thirty years after “Baywatch” first aired on TV, the Pantone Color Institute and Fremantle have teamed up to create Baywatch Red.

clock September 18, 2019Rosemary Feitelberg

L'eggs Pantyhose


L’eggs Celebrates 50 Years Supporting Women

The pantyhose brand continues to evolve with fashion.

clock September 3, 2019Kellie Ell

Allbirds' new socks collection.


Allbirds Expanding Into Socks

They will be made with a newly created proprietary sustainable material.

clock August 13, 2019Jean E. Palmieri



HanesBrands Boosts Sales, Buoyed by Champion

The Winston-Salem, N.C.-based retailer boosted its net sales to $1.8 billion in the second quarter of 2019.

clock August 1, 2019Sindhu Sundar

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Today's Must Read

Sergio Rossi


Sergio Rossi Pays Tribute to Namesake Founder

clock 8hLuisa Zargani

Social Studies