The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D’Amelio, debuts May 20 at Hollister stores and Socialtourist.com.
The London-based designer also has a new deal with Ikea and has been busy organizing her archives.
Mission and Everlast are both getting into underwear along with other categories such as socks and loungewear.
The company has distribution in more than 95 countries.
But across the retail industry, intimate apparel continues to be among the list of pandemic winners.
Investors include H&M Co:Lab, the venture capital arm of the H&M Group.
The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.
The innerwear and activewear company sold $752 million worth of PPE, such as face masks and hospital gowns, during the quarter.
Bratspies will begin his tenure at the helm of the innerwear brand this August.
Most people shop for activewear in stores.