WWD sat down with the floral artist to talk inspiration and floral installations.
Webster will also host a talk during the four-day consumer event.
The store is located on Mayfair, Mount Street and opens this Saturday.
A bevy of brands and companies have been short-listed for the Fashion Futures awards hosted by the British…
Elle Macpherson, Daisy Lowe celebrate Sophia Webster's win in London.
The prize for emerging design talent is in its seventh year.
Collection will be stocked at Net-a-porter, Selfridges, Saks Fifth Avenue and others.