south by southwest
Rachael Ray Unveils Multibrand E-commerce Shop Called Moxie Made
The site features female-founded brands that inspire Ray for their authenticity.
E.l.f. Cosmetics Plans Big Impact With Live-stream From SXSW
E.l.f. will partner with YouCam for live-streaming from the popular festival.
Bacelar’s TheCurrent Pushes Open Innovation
The premise behind open innovation is to cut down on R&D costs.
Giorgio Armani to Present ‘Films of City Frames’ in Austin With Dev Patel
The premiere of the short movies will take place on March 11 at the South by Southwest Conference and…
SxSW 2016: Tech-World Lessons for the Future of Retail
South by Southwest is a meeting of the minds for the worlds of fashion and tech, and this year, fashion-tech…
SxSW 2016: Solange Knowles Reintroducing E-commerce Shop Saint Heron
The singer and artist visits South by Southwest to introduce the relaunch of her ecommerce shop through Saint…
SxSW 2016: Google Mingles With Rappers, Fashion Bloggers
Rappers Rae Sremmurd joined top fashion bloggers like Aimee Song in Austin, Tex.
SxSW 2016: Michelle Obama on Becoming First Lady, Girls’ Education
The First Lady appeared as the opening keynote to promote a message of women's empowerment and the need for…
SxSW 2016: Using Google Data to Predict Fashion Trends
Experts shared where "big data" belongs in fashion, and how crunching the numbers can reveal what shoppers…
SxSW 2016: Using Tech to Improve the Fitting Room, Online and Off
From smart dressing rooms in-store to virtual fitting rooms online, there are various approaches to improving…
SxSW 2016: Coco Rocha Calls Out Tech, Fashion Industries
The "world's first digital supermodel" encouraged the worlds of fashion and tech to work together.
Best Coast’s Bethany Cosentino: An Angeleno in Austin
Even by the standards of music festivals, Cosentino, 28, stands out in Austin, Tex., as the ultimate…
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