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south by southwest

Michelle Yeoh Talks ‘Everything Everywhere’ at Elie Saab

Her upcoming film is directed by the "evil geniuses" knows as the Daniels.

Rachael Ray Unveils Multibrand E-commerce Shop Called Moxie Made

The site features female-founded brands that inspire Ray for their authenticity.

E.l.f. Cosmetics Plans Big Impact With Live-stream From SXSW

E.l.f. will partner with YouCam for live-streaming from the popular festival.

Bacelar’s TheCurrent Pushes Open Innovation

The premise behind open innovation is to cut down on R&D costs.

Giorgio Armani to Present ‘Films of City Frames’ in Austin With Dev Patel

The premiere of the short movies will take place on March 11 at the South by Southwest Conference and…

SxSW 2016: Tech-World Lessons for the Future of Retail

South by Southwest is a meeting of the minds for the worlds of fashion and tech, and this year, fashion-tech…

SxSW 2016: Solange Knowles Reintroducing E-commerce Shop Saint Heron

The singer and artist visits South by Southwest to introduce the relaunch of her ecommerce shop through Saint…

SxSW 2016: Google Mingles With Rappers, Fashion Bloggers

Rappers Rae Sremmurd joined top fashion bloggers like Aimee Song in Austin, Tex.

SxSW 2016: Michelle Obama on Becoming First Lady, Girls’ Education

The First Lady appeared as the opening keynote to promote a message of women's empowerment and the need for…

SxSW 2016: Using Google Data to Predict Fashion Trends

Experts shared where "big data" belongs in fashion, and how crunching the numbers can reveal what shoppers…

SxSW 2016: Using Tech to Improve the Fitting Room, Online and Off

From smart dressing rooms in-store to virtual fitting rooms online, there are various approaches to improving…

SxSW 2016: Coco Rocha Calls Out Tech, Fashion Industries

The "world's first digital supermodel" encouraged the worlds of fashion and tech to work together.

Best Coast’s Bethany Cosentino: An Angeleno in Austin

Even by the standards of music festivals, Cosentino, 28, stands out in Austin, Tex., as the ultimate…