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sporting goods

What ‘New Balance Renewed’ Program Could Signal to Athletic Market

The Renewal Workshop's cofounder believes the New Balance partnership could signal more resale interest from…

Allbirds Reveals Its ‘Natural Run’ Performance Apparel Line

The collection includes a range of leggings, bike shorts, running shorts, running tanks and T-shirts made…

CEO Talks: Doug Mack on Fanatics’ Fast Rise

The sports merchandising company is now in the big leagues with a valuation of nearly $13 billion.

Wilson Sporting Goods Wants a Piece of the Lifestyle Apparel Action

The direct-to-consumer brand will be sold on wilson.com in the U.S. and via WeChat Mini Program and other…

Equinox Names Executive Creative Director, Plans to Build Up In-house Talent

With 105 clubs, Equinox has a wide reach among fitness enthusiasts.

Gymshark Swimming Into Unchartered Waters

The U.K.-based brand is still headed up by the founder, who started the brand as a 19-year-old.

The Race to Make a Truly Circular Running Shoe

The world's sportswear giants are in a race to come up with the first running shoe that, after it is…

South Korean Boy Band BTS and Fila Launching Capsule Collection

The South Korean musicians signed a deal with Fila last year.

Adidas and National Hockey League Go Retro With Team Jerseys

The league's 31 teams will wear the retro jerseys during the 2020-2021 season.

Goldwin and Spiber Using Brewed Protein for ‘The Sweater’

The environmentally minded project involves the use of a lottery system to sell the $800 item.

At Nike, Waste Is Working New Wonders

Nike is focused on sustainability at scale and it's moving the needle in a number of new ways.

Billie Jean King Looks Backward and Forward to Tennis Players’ Might

In 1970, King was part of the "Original Nine," nine female tennis players who agreed to $1 contracts and…

Stan Smith on the Secret to a Forever Endorsement Deal

Stan Smith still has international star status, thanks largely to a lifetime deal with Adidas.

Bogner Planning 150 Job Cuts, Nearing Financial Support

Bogner is said to be close to wrapping up financing to try to ensure stability for the next three years.

Fanatics Expands Deal With Paris Saint-Germain

The 10-year deal is seen tripling e-commerce sales and doubling the number of licensees over the next several…