In 1970, King was part of the “Original Nine,” nine female tennis players who agreed to $1 contracts and risked their careers.
Stan Smith still has international star status, thanks largely to a lifetime deal with Adidas.
Bogner is said to be close to wrapping up financing to try to ensure stability for the next three years.
Saving cash is key for many companies, but some are investing in e-commerce as a way to build up sales.
Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven incentives to endorsement deals.
With 106 clubs temporarily closed due to COVID-19, Equinox is staying connected with members virtually.
At the world’s largest sports business trade fair in Germany, brands and buyers were having a strong reaction to the weather.
The global POS platform reveals customer growth insights from its 2019 year in review.
The online gaming industry shows promise for luxury brand partnerships.
A sacrifice in shipping speed becomes the Arctic’s gain.
Martino Scabbia Guerrini touted the company’s purpose-led, design-driven, customer-centric business model.
A Nike spokesman declined to say whether or not the Nike Oregon Project, a program for elite runners, will go forward.
Making the most of a highly engaged community is essential for any business, according to LaRose.