sporting goods

Will Mayer

Fashion Scoops

Equinox Names Executive Creative Director, Plans to Build Up In-house Talent

With 105 clubs, Equinox has a wide reach among fitness enthusiasts.

clock January 19, 2021Rosemary Feitelberg

A look from Gymshark.

Fashion Scoops

Gymshark Swimming Into Unchartered Waters

The U.K.-based brand is still headed up by the founder, who started the brand as a 19-year-old.

clock January 5, 2021Rosemary Feitelberg

The first and second editions of Adidas' Futurecraft.Loop shoe.

Innovation

The Race to Make a Truly Circular Running Shoe

The world’s sportswear giants are in a race to come up with the first running shoe that, after it is discarded, can be used to make another pair of running shoes.

clock January 5, 2021Cathrin Schaer

RM, V, Jimin, Jungkook, Jin, J-Hope, and Suga of BTS perform onstage.

Fashion Scoops

South Korean Boy Band BTS and Fila Launching Capsule Collection

The South Korean musicians signed a deal with Fila last year.

clock December 2, 2020Rosemary Feitelberg

The retro-inspired jersey for the Anaheim Mighty Ducks.

Fashion Scoops

Adidas and National Hockey League Go Retro With Team Jerseys

The league’s 31 teams will wear the retro jerseys during the 2020-2021 season.

clock November 16, 2020Rosemary Feitelberg

The design will be sold through a lottery system.

Fashion Scoops

Goldwin and Spiber Using Brewed Protein for ‘The Sweater’

The environmentally minded project involves the use of a lottery system to sell the $800 item.

clock November 10, 2020Rosemary Feitelberg

Nike, climate, sustainability,

Technology

At Nike, Waste Is Working New Wonders

Nike is focused on sustainability at scale and it’s moving the needle in a number of new ways.

clock September 25, 2020Kaley Roshitsh

Angelique Kerber and Billie Jean King

Fashion Features

Billie Jean King Looks Backward and Forward to Tennis Players’ Might

In 1970, King was part of the “Original Nine,” nine female tennis players who agreed to $1 contracts and risked their careers.

clock September 1, 2020Rosemary Feitelberg

Stan Smith competes in the US Open Grand Slam Tournaments in New York, New York on September 1, 1981.

Business Features

Stan Smith on the Secret to a Forever Endorsement Deal

Stan Smith still has international star status, thanks largely to a lifetime deal with Adidas.

clock August 27, 2020Rosemary Feitelberg

Fashion Scoops

Bogner Planning 150 Job Cuts, Nearing Financial Support

Bogner is said to be close to wrapping up financing to try to ensure stability for the next three years.

clock July 23, 2020Rosemary Feitelberg

Fanatics and Paris Saint-Germain

Retail

Fanatics Expands Deal With Paris Saint-Germain

The 10-year deal is seen tripling e-commerce sales and doubling the number of licensees over the next several years.

clock June 30, 2020Jean E. Palmieri

Under Armour

Markets

Sports and Fitness Industry Sees a Long Road Ahead

Saving cash is key for many companies, but some are investing in e-commerce as a way to build up sales.

clock June 18, 2020Rosemary Feitelberg

The 2020 Summer Olympics Are Officially Postponed Due to Coronavirus

Business Features

Performance-driven Endorsement Deals Gaining Traction

Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven incentives to endorsement deals.

clock June 15, 2020Rosemary Feitelberg

The exterior of the entrance to Equinox’s Hudson Yards club.

Business Features

Equinox Amps Up Digital Connections With Members, Plans Safety-first Reopenings

With 106 clubs temporarily closed due to COVID-19, Equinox is staying connected with members virtually.

clock May 18, 2020Rosemary Feitelberg

ISPO-MUNICH-2020_jf_1145

Business Features

Climate Crisis Behind the Biggest Sportswear Trends at ISPO

At the world’s largest sports business trade fair in Germany, brands and buyers were having a strong reaction to the weather.

clock January 30, 2020Cathrin Schaer

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Essentialist

Today's Must Read

BERLIN, GERMANY - APRIL 09: Kwes Darko, Skepta, Slowthai and Alex Sossah arrive at Bottega Veneta Salon 02 Berlin at the Berghain on April 09, 2021 in Berlin, Germany. (Photo by Getty Images/Getty Images for Client)

Fashion

Bottega Veneta’s Berlin Show, Party Receive Backlash on Social Media

clock 22hMartino Carrera

Social Studies

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