With 105 clubs, Equinox has a wide reach among fitness enthusiasts.
The South Korean musicians signed a deal with Fila last year.
The league’s 31 teams will wear the retro jerseys during the 2020-2021 season.
The environmentally minded project involves the use of a lottery system to sell the $800 item.
In 1970, King was part of the “Original Nine,” nine female tennis players who agreed to $1 contracts and risked their careers.
Stan Smith still has international star status, thanks largely to a lifetime deal with Adidas.
Bogner is said to be close to wrapping up financing to try to ensure stability for the next three years.
Saving cash is key for many companies, but some are investing in e-commerce as a way to build up sales.
Instead of paying more of a lump sum in an annual rate, brands are looking to add performance-driven incentives to endorsement deals.
With 106 clubs temporarily closed due to COVID-19, Equinox is staying connected with members virtually.
At the world’s largest sports business trade fair in Germany, brands and buyers were having a strong reaction to the weather.
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.