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Sportmax

Sportmax Resort 2023

The brand's design team combined Victorian era-inspired rigor and psychedelic vibes in an edgy, convincing…

Sportmax RTW Fall 2022

This enticing collection centered on noir ladies and their self-empowering sensuality.

Sportmax Pre-Fall 2022

Tales of sailors and mermaids inspired the masculine-feminine duality injected in this concise and grounded…

Sportmax RTW Spring 2022

The brand unveiled a cool, charming collection where the brand's signature minimalism was juxtaposed to super…

Sportmax Resort 2022

This season the Sportmax girl dived into her grandmother's wardrobe to inject a contemporary spin into her…

Fall 2021 Trends: Mini vs. Maxi Skirts

In the battle of the hems, everyone is a winner this fall.

Sportmax RTW Fall 2021

Revisited '90s minimalism took center stage in a collection, which felt creatively interesting and…

Sportmax Pre-Fall 2021

Sportmax combined a 1920s inspiration with a urban spirit. The result felt modern and appealing.

Sportmax RTW Spring 2021

Elaborating a Nineties' minimal look, Sportmax reflected on the current unsettling times showing a collection…

Max Mara, Marcolin Sign Licensing Agreement

The first eyewear collection created by Marcolin will be unveiled at the Max Mara spring 2021 show on Sept…

Sportmax Resort 2021

Romy Schneider in 1969's cult movie "La Piscine" is the muse who inspired the sensual, feminine vibe of the…

Sportmax Pre-Fall 2020

A nautical inspiration met essential urban elegance in this collections of refined revisited quotidian…