Sportmax

Sportmax Resort 2022

Fashion Show Reviews

Sportmax Resort 2022

This season the Sportmax girl dived into her grandmother’s wardrobe to inject a contemporary spin into her heydays’ staples, ranging from Mod-style tailoring to ’70s flared silhouettes.

clock July 17, 2021Sandra Salibian

Screen-Shot-2021-03-30-at-9.07.00-AM

Fashion Trends

Fall 2021 Trends: Mini vs. Maxi Skirts

In the battle of the hems, everyone is a winner this fall.

clock March 30, 2021WWD Staff

Sportmax RTW Fall 2021

Fashion Show Reviews

Sportmax RTW Fall 2021

See all the looks from the collection.

clock February 27, 2021WWD Staff

Sportmax RTW Fall 2021

Fashion Show Reviews

Sportmax RTW Fall 2021

Revisited ’90s minimalism took center stage in a collection, which felt creatively interesting and commercially smart.

clock February 27, 2021Alessandra Turra

Sportmax Pre-Fall 2021

Fashion Show Reviews

Sportmax Pre-Fall 2021

Sportmax combined a 1920s inspiration with a urban spirit. The result felt modern and appealing.

clock January 21, 2021Alessandra Turra

Sportmax Pre-Fall 2021

Fashion Show Reviews

Sportmax Pre-Fall 2021

See all looks from the collection.

clock January 21, 2021WWD Staff

Sportmax RTW Spring 2021

Fashion Show Reviews

Sportmax RTW Spring 2021

Elaborating a Nineties’ minimal look, Sportmax reflected on the current unsettling times showing a collection injected with a primal vibe.

clock September 25, 2020Alessandra Turra

Marcolin

Eyewear

Max Mara, Marcolin Sign Licensing Agreement

The first eyewear collection created by Marcolin will be unveiled at the Max Mara spring 2021 show on Sept. 24 during Milan Fashion Week.

clock September 14, 2020Luisa Zargani

Sportmax Resort 2021

Fashion Show Reviews

Sportmax Resort 2021

Romy Schneider in 1969’s cult movie “La Piscine” is the muse who inspired the sensual, feminine vibe of the Sportmax collection.

clock July 20, 2020Alessandra Turra

Sportmax Resort 2021

Fashion Show Reviews

Sportmax Resort 2021

See all the looks from the collection.

clock July 20, 2020WWD Staff

Sportmax RTW Fall 2020

Fashion Show Reviews

Sportmax RTW Fall 2020

See all the looks from the show.

clock February 21, 2020WWD Staff

Sportmax Pre-Fall 2020

Fashion Show Reviews

Sportmax Pre-Fall 2020

A nautical inspiration met essential urban elegance in this collections of refined revisited quotidian staples.

clock December 16, 2019Alessandra Turra

Arrow

Essentialist

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Adidas NMD S1

Business

Adidas Raises Forecast as Q2 Revenues Jump 55%

clock 15hMiles Socha

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