The sudden death of the legendary basketball star shocked athletes and everyone from former President Obama to Bob Iger to a one-time Adidas executive who recalled signing Bryant as a teen.
“The Influentials” 2019 report highlights disruptors in brand extensions through licensed consumer products.
The $4 billion Boston-based company is in its third year as the official footwear and apparel sponsor for the New York Road Runners.
Data from Edited showed a clear impact of FIFA and women’s basketball on team sports sales.
Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story about women’s empowerment.
Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit.
Designers Erin Robertson, winner of “Project Runway”’s 15th season, and Davidson Petit-Frere have been doling out emboldening style tips.
Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread positivity.
Along with bolstering women’s empowerment and the brand’s digital reach, the live-streaming will no doubt appeal to publicity-starved but media-savvy high school female athletes.
Foot Locker and Super Heroic’s initiative will aim to encourage children to get active.
Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing at this year’s race, compared to 86,000 pounds last year.