sports marketing

Kobe Bryant


Death of Kobe Bryant Stuns World of Sports, Celebrity

The sudden death of the legendary basketball star shocked athletes and everyone from former President Obama to Bob Iger to a one-time Adidas executive who recalled signing Bryant as a teen.

clock January 26, 2020Kali Hays

Replay's ceo Matteo Sinigaglia poses with All Black players Anton Lienert Brown, Damien McKenzie, Angus Ta'avao, Sam Cane and Beauden Barrett.

Fashion Scoops

Replay Partners With ‘All Blacks’ Rugby Team

The Italian denim brand will become the official formalwear and denimwear partner of the New Zealander rugby team.

clock January 23, 2020Martino Carrera

watching tv

Marketing and Promotion

License Global Honors Disruptors of Brand Licensing

“The Influentials” 2019 report highlights disruptors in brand extensions through licensed consumer products.

clock December 12, 2019Alexandra Pastore

L'industrie of Brooklyn will be serving up the pizza at the New Balance pop-up.

Fashion Scoops

New Balance to Help New Yorkers Grab a Slice With L’industrie of Brooklyn

The $4 billion Boston-based company is in its third year as the official footwear and apparel sponsor for the New York Road Runners.

clock September 27, 2019Rosemary Feitelberg

USA Women’s Soccer Team Jersey Is Nike’s Best-Seller

Business Features

The ‘FIFA Effect’ Is Changing Sports Apparel Market

Data from Edited showed a clear impact of FIFA and women’s basketball on team sports sales.

clock August 28, 2019Arthur Zaczkiewicz

Julie Ertz, Megan Rapinoe, Alex Morgan. Members of the United States women's soccer team, winners of a fourth Women's World Cup, celebrate and pose with the trophy by their plane after arriving at Newark Liberty International Airport, in Newark, N.J. Julie Ertz holds the trophy, Megan Rapinoe, front right, gestures, and Alex Morgan, back left, also gesturesWWCup US Returns Home, Newark, USA - 08 Jul 2019

Fashion Scoops

U.S. Women’s Soccer Team Win Lifts Sales, Nike Brand, Equality

Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story about women’s empowerment.

clock July 8, 2019Rosemary Feitelberg and Jean E. Palmieri

Slope-friendly looks from Spyder.

Fashion Scoops

Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team

Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit.

clock June 10, 2019Rosemary Feitelberg

The Italian e-sports team Mkers.

Fashion Scoops

A|X Armani Exchange to Sponsor E-sports Team

The label will supply the official uniform of Italian team Mkers.

clock May 20, 2019Sandra Salibian

Erin Robertson wants Kentucky Derby fans to reclaim the Southern belle look.

Fashion Scoops

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of “Project Runway”’s 15th season, and Davidson Petit-Frere have been doling out emboldening style tips.

clock May 3, 2019Rosemary Feitelberg

Aly Raisman at Rio 2016 Olympic Games, Artistic Gymnastics, Women's Floor Exercise, Rio Olympic Arena, Brazil - 16 Aug 2016

Fashion Scoops

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread positivity.

clock April 2, 2019Rosemary Feitelberg

Adidas alphaedge 4d 3d printing


Adidas Embroiled in Trademark Case

This week, a judge denied the sportswear company’s motion to dismiss a 2018 trademark case.

clock March 8, 2019Kellie Ell

Becky Sauerbrunn is helping Adidas' efforts for equal media representation for women's sports.

Fashion Scoops

Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports

Along with bolstering women’s empowerment and the brand’s digital reach, the live-streaming will no doubt appeal to publicity-starved but media-savvy high school female athletes.

clock March 7, 2019Rosemary Feitelberg

Foot Locker and Super Heroic are joining forces.

Fashion Scoops

Foot Locker Takes $3 Million Stake in Super Heroic

Foot Locker and Super Heroic’s initiative will aim to encourage children to get active.

clock January 3, 2019Rosemary Feitelberg

The Nike Air VaporMax


Nike Impresses With Solid Earnings Beat

Sales in North America, the company’s largest market, rose during the quarter as Nike leverages its distribution methods and product assortment.

clock December 20, 2018Kellie Ell

Goodwill volunteers with runners before the start of Sunday's TCS New York City Marathon.

Fashion Scoops

New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill

Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing at this year’s race, compared to 86,000 pounds last year.

clock November 6, 2018Rosemary Feitelberg

Load More Arrow


Today's Must Read

People line up in front of a Louis Vuitton store in Shanghai.


Luxury Bags' Price Hikes in the Time of COVID-19 in China: A Ranking

clock 10hTianwei Zhang

Social Studies

WWD logo Global Stock Index

Business Page right arrow