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sports marketing

Uninterrupted and Angel City FC to Launch First Capsule

The apparel capsule designed by artist Elena Gumeniuk kicks off the female-owned and -led football club's…

China Insight: Winter Sports Brands See China as Big Potential Market

Now that the Winter Olympics in Beijing have ended, will China be able to achieve its goal of 300 million…

Why This Might Be Ferrari’s Lucky Year

An innovative racing car, two talented drivers and a different context fuel the expectation of the return of…

Official League Brand to Offer Alternative Sports Products

The new Los Angeles-based company has several high-powered sports-related backers.

Georgia Versus Alabama: Which Players Could Score Big in NIL?

Experts weigh in on which players that competed in the college football playoff national championship could…

Death of Kobe Bryant Stuns World of Sports, Celebrity

The sudden death of the legendary basketball star shocked athletes and everyone from former President Obama…

Replay Partners With ‘All Blacks’ Rugby Team

The Italian denim brand will become the official formalwear and denimwear partner of the New Zealander rugby…

License Global Honors Disruptors of Brand Licensing

"The Influentials" 2019 report highlights disruptors in brand extensions through licensed consumer products.

New Balance to Help New Yorkers Grab a Slice With L’industrie of Brooklyn

The $4 billion Boston-based company is in its third year as the official footwear and apparel sponsor for the…

The ‘FIFA Effect’ Is Changing Sports Apparel Market

Data from Edited showed a clear impact of FIFA and women's basketball on team sports sales.

U.S. Women’s Soccer Team Win Lifts Sales, Nike Brand, Equality

Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story…

Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team

Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and…

A|X Armani Exchange to Sponsor E-sports Team

The label will supply the official uniform of Italian team Mkers.

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of "Project Runway"'s 15th season, and Davidson Petit-Frere have been doling…

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread…