sports marketing

The Italian e-sports team Mkers.

Fashion Scoops

A|X Armani Exchange to Sponsor E-sports Team

The label will supply the official uniform of Italian team Mkers.

clock May 20, 2019Sandra Salibian

Erin Robertson wants Kentucky Derby fans to reclaim the Southern belle look.

Fashion Scoops

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of “Project Runway”’s 15th season, and Davidson Petit-Frere have been doling out emboldening style tips.

clock May 3, 2019Rosemary Feitelberg

Aly Raisman at Rio 2016 Olympic Games, Artistic Gymnastics, Women's Floor Exercise, Rio Olympic Arena, Brazil - 16 Aug 2016

Fashion Scoops

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread positivity.

clock April 2, 2019Rosemary Feitelberg

Adidas alphaedge 4d 3d printing


Adidas Embroiled in Trademark Case

This week, a judge denied the sportswear company’s motion to dismiss a 2018 trademark case.

clock March 8, 2019Kellie Ell

Becky Sauerbrunn is helping Adidas' efforts for equal media representation for women's sports.

Fashion Scoops

Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports

Along with bolstering women’s empowerment and the brand’s digital reach, the live-streaming will no doubt appeal to publicity-starved but media-savvy high school female athletes.

clock March 7, 2019Rosemary Feitelberg

Foot Locker and Super Heroic are joining forces.

Fashion Scoops

Foot Locker Takes $3 Million Stake in Super Heroic

Foot Locker and Super Heroic’s initiative will aim to encourage children to get active.

clock January 3, 2019Rosemary Feitelberg

The Nike Air VaporMax


Nike Impresses With Solid Earnings Beat

Sales in North America, the company’s largest market, rose during the quarter as Nike leverages its distribution methods and product assortment.

clock December 20, 2018Kellie Ell

Goodwill volunteers with runners before the start of Sunday's TCS New York City Marathon.

Fashion Scoops

New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill

Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing at this year’s race, compared to 86,000 pounds last year.

clock November 6, 2018Rosemary Feitelberg

Fashion Scoops

Fila and Bandier Team up for Three Capsule Collections

The initial offering will include a $625 suede jacket.

clock September 20, 2018Rosemary Feitelberg

Serena Williams at the 2018 U..S Open.

Fashion Scoops

Tennis Fashion Controversies Could Be ‘Good for the Game’

ESPN commentator Patrick McEnroe feels that tennis’ entertainment factor has helped the sport grow its fan base.

clock September 3, 2018Misty White Sidell

Scottsdale, Arizona | November 2017 | Lifestyle photography of Global Brand Ambassador Juan Bollini in polo gear and polo shirts. (USAGE: FULL GLOBAL RIGHTS ACROSS ALL PLATFORMS, EXPIRES 11/09/2022)

Fashion Scoops

‘The Polo Life’ Airs Labor Day Weekend, Offers Inside View of the Sport

The show airs on the TVG Network as well as in networked hotels and resorts in Palm Beach.

clock August 28, 2018Arthur Zaczkiewicz

The North Face is supporting Global Climbing Day with free classes at select locations.

Fashion Scoops

The North Face Says, ‘Walls Are Meant for Climbing’

The North Face is also sponsoring Psicobloc, the 2018 Deep Water Solo Climbing Series, which starts this weekend in Park City.

clock July 31, 2018Rosemary Feitelberg

LeBron James featured in Nike's ad campaign for Tech Knit Apparel.

Fashion Scoops

LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics

Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.

clock July 2, 2018Rosemary Feitelberg

Bob BaffertThe 150th Running Belmont Stakes, New York, USA - 09 Jun 2018Trainer of Justify, Bob Baffert (C) watches the Brooklyn Invitational race at Belmont race track in Queens, New York, USA, 09 June 2018. His horse Hoppertunity went on to win the race.


Bob Baffert’s Wife Jill Talks Justify, Jockey Mike Smith, Family Superstitions Before Belmont Stakes

Just to be on the safe side, Justify’s trainer Bob Baffert, his wife Jill and son Bode have their own secret good-luck charms.

clock June 8, 2018Rosemary Feitelberg

KERRIGAN HARDING FILE--U. S. figure skaters Tonya Harding and Nancy Kerrigan pose during U.S. Figure Skating Championships at Joe Louis arena in Detroit, Mich. After four years of keeping their distance, figure skating rivals Nancy Kerrigan and Tonya Harding could appear together on a television show celebrating the ''Ladies of Lillehammer.'' Fox television is in negotiations to air the show from Dobson Ice Arena featuring Kerrigan and other skaters from the 1994 Winter Olympics at Lillehammer, NorwaySKATING RIVALS, DETROIT, USA


Olympic Skater Johnny Weir Calls Tonya Harding a ‘Villain,’ ABC Furthers Interest in the Feud With Two-Hour Special

Olympic skater Johnny Weir won’t be seeing “I, Tonya,” out of respect to his “dear friend” Nancy Kerrigan.

clock January 13, 2018Rosemary Feitelberg

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Today's Must Read

Theresa May announces her resignation outside No.10 Downing Street


Theresa May Steps Down as U.K. Prime Minister, Pound Surges

clock May 24, 2019Fiona Ma

Social Studies