sports marketing

LeBron James featured in Nike's ad campaign for Tech Knit Apparel.

Fashion Scoops

LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics

Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.

clock July 2, 2018Rosemary Feitelberg

Bob BaffertThe 150th Running Belmont Stakes, New York, USA - 09 Jun 2018Trainer of Justify, Bob Baffert (C) watches the Brooklyn Invitational race at Belmont race track in Queens, New York, USA, 09 June 2018. His horse Hoppertunity went on to win the race.

People

Bob Baffert’s Wife Jill Talks Justify, Jockey Mike Smith, Family Superstitions Before Belmont Stakes

Just to be on the safe side, Justify’s trainer Bob Baffert, his wife Jill and son Bode have their own secret good-luck charms.

clock June 8, 2018Rosemary Feitelberg

KERRIGAN HARDING FILE--U. S. figure skaters Tonya Harding and Nancy Kerrigan pose during U.S. Figure Skating Championships at Joe Louis arena in Detroit, Mich. After four years of keeping their distance, figure skating rivals Nancy Kerrigan and Tonya Harding could appear together on a television show celebrating the ''Ladies of Lillehammer.'' Fox television is in negotiations to air the show from Dobson Ice Arena featuring Kerrigan and other skaters from the 1994 Winter Olympics at Lillehammer, NorwaySKATING RIVALS, DETROIT, USA

Media

Olympic Skater Johnny Weir Calls Tonya Harding a ‘Villain,’ ABC Furthers Interest in the Feud With Two-Hour Special

Olympic skater Johnny Weir won’t be seeing “I, Tonya,” out of respect to his “dear friend” Nancy Kerrigan.

clock January 13, 2018Rosemary Feitelberg

Steven Klein shot the new campaign for Equinox.

Fashion Scoops

Virgil Abloh, Shayne Oliver, Ruddy Roye Help Equinox Teach Lessons in Social Movements

Fans of the feature film “The Post” may be partial to “The Truth Lipstick,” an Ottenberg-designed lipstick case made from blank pages from The Washington Post.

clock January 2, 2018Rosemary Feitelberg

Fashion Scoops

Smith Optics Introduce Smart Ski Goggles Through Rental Program

Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith’s new smart ski goggles.

clock December 28, 2017Rosemary Feitelberg

Juventus fans will have a greater assortment of licensed products to buy next year in Asia and Australia.

Fashion Scoops

Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

After lining up IMG last year to broker licensing deals in Asia, Australia and New Zealand, the 120-year-old soccer club has added apparel, gadgets, car accessories and luggage for shoppers.

clock December 13, 2017Rosemary Feitelberg

Andrew Jang is designing and giving one-of-a-kind coats to 270  students at PS 154 in the Bronx.

People

NBA Bespoke Designer Invests $440,000 to Offer 370 Kids in the Bronx Free Coats

Accustomed to suiting up NBA players for their off-court appearances, the New York designer has made a $440,000 investment to his “Made to Measure, Made to Love” program.

clock December 12, 2017Rosemary Feitelberg

Fashion Scoops

Equinox Fitness Clubs Hires Vimla Black Gupta as Chief Marketing Officer

In addition to opening new Equinox clubs in the U.S. and abroad, she is excited about the growth of all of the other brands under her jurisdiction – including Furthermore, Pure Yoga and PROJECT by Equinox.

clock December 5, 2017Rosemary Feitelberg

Biaggio Ali Walsh with a female model in the new Sprayground ad campaign.

Fashion Scoops

Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square

Muhammad Ali’s grandson Biaggio Ali Walsh is modeling in a new campaign for Sprayground, which has also opened a pop-up store in Times Square.

clock November 20, 2017Rosemary Feitelberg

Compton rapper Buddy will perform at Thursday's launch party.

Fashion Scoops

Rapper Buddy to Help Fila, Sanrio Mark Hello Kitty-Themed Urban Outfitters Collection

Created by Yuko Shimizu in 1974, the Hello Kitty icon has been used for sandals, EVA airplanes, microwaves, coffee and a yearlong partnership with an Irvine, Calif. family-owned farm.

clock November 7, 2017Rosemary Feitelberg

Karlie Kloss at the 2017 TCS New York City Marathon.

Lifestyle

Kevin Hart, Karlie Kloss, Carole Radziwill Finish TCS New York City Marathon

Candice Huffine, Tiki Barber and “Josie Girl” Anika Natori were also among the style-setters who went the distance Sunday.

clock November 6, 2017Rosemary Feitelberg

<> on October 30, 2017 in New York City.

Fashion Scoops

The North Face Ready to Suit Up American Freeskiers Competing in the Winter Games in Pyeongchang

As The North Face’s uniform designs were fine-tuned, four athletes helped see things through — Devin Logan, Maddie Bowman, Aaron Blunck and Tom Wallisch.

clock October 31, 2017Rosemary Feitelberg

A visual of Reebok's spring campaign featuring Gigi Hadid

Business Features

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options.

clock October 19, 2017Rosemary Feitelberg

Adidas will sell 300 pairs of its EQT Support ADV Wicker Park in the new Chicago store.

Fashion Scoops

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store’s Statement area will have offerings from the brand’s collaborations with Mastermind Japan, Alexander Wang, Spezial and White Mountaineering.

clock October 5, 2017Rosemary Feitelberg

Business Features

Prince Teams With DYNE’s Chris Bevans for First Lifestyle-Inspired Men’s Wear

The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a collaboration with DYNE and second one will follow with the streetwear label Publish.

clock October 2, 2017Rosemary Feitelberg

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Beauty

Beautyblender Introduces Its First Makeup Product — Foundation

clock 10hAllison Collins

Social Studies