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sports marketing

Death of Kobe Bryant Stuns World of Sports, Celebrity

The sudden death of the legendary basketball star shocked athletes and everyone from former President Obama…

Replay Partners With ‘All Blacks’ Rugby Team

The Italian denim brand will become the official formalwear and denimwear partner of the New Zealander rugby…

License Global Honors Disruptors of Brand Licensing

"The Influentials" 2019 report highlights disruptors in brand extensions through licensed consumer products.

New Balance to Help New Yorkers Grab a Slice With L’industrie of Brooklyn

The $4 billion Boston-based company is in its third year as the official footwear and apparel sponsor for the…

The ‘FIFA Effect’ Is Changing Sports Apparel Market

Data from Edited showed a clear impact of FIFA and women's basketball on team sports sales.

U.S. Women’s Soccer Team Win Lifts Sales, Nike Brand, Equality

Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story…

Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team

Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and…

A|X Armani Exchange to Sponsor E-sports Team

The label will supply the official uniform of Italian team Mkers.

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of "Project Runway"'s 15th season, and Davidson Petit-Frere have been doling…

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread…

Adidas Embroiled in Trademark Case

This week, a judge denied the sportswear company's motion to dismiss a 2018 trademark case.

Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports

Along with bolstering women's empowerment and the brand's digital reach, the live-streaming will no doubt…

Foot Locker Takes $3 Million Stake in Super Heroic

Foot Locker and Super Heroic's initiative will aim to encourage children to get active.

Nike Impresses With Solid Earnings Beat

Sales in North America, the company's largest market, rose during the quarter as Nike leverages its…

New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill

Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing…