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sports marketing

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of "Project Runway"'s 15th season, and Davidson Petit-Frere have been doling…

Life Is Good Teams With Olympian Aly Raisman and Dunkin’ for #SomethingGood

Olympic gymnast Aly Raisman is pitching in with the Boston-based company Life Is Good to try to spread…

Adidas Embroiled in Trademark Case

This week, a judge denied the sportswear company's motion to dismiss a 2018 trademark case.

Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports

Along with bolstering women's empowerment and the brand's digital reach, the live-streaming will no doubt…

Foot Locker Takes $3 Million Stake in Super Heroic

Foot Locker and Super Heroic's initiative will aim to encourage children to get active.

Nike Impresses With Solid Earnings Beat

Sales in North America, the company's largest market, rose during the quarter as Nike leverages its…

New York City Marathoners’ Discarded Pre-Race Clothing to Benefit Goodwill

Goodwill Industries of Greater New York and Northern New Jersey collected more than 91,000 pounds of clothing…

Fila and Bandier Team up for Three Capsule Collections

The initial offering will include a $625 suede jacket.

Tennis Fashion Controversies Could Be ‘Good for the Game’

ESPN commentator Patrick McEnroe feels that tennis' entertainment factor has helped the sport grow its fan…

‘The Polo Life’ Airs Labor Day Weekend, Offers Inside View of the Sport

The show airs on the TVG Network as well as in networked hotels and resorts in Palm Beach.

The North Face Says, ‘Walls Are Meant for Climbing’

The North Face is also sponsoring Psicobloc, the 2018 Deep Water Solo Climbing Series, which starts this…

LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics

Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.

Bob Baffert’s Wife Jill Talks Justify, Jockey Mike Smith, Family Superstitions Before Belmont Stakes

Just to be on the safe side, Justify's trainer Bob Baffert, his wife Jill and son Bode have their own secret…

Olympic Skater Johnny Weir Calls Tonya Harding a ‘Villain,’ ABC Furthers Interest in the Feud With Two-Hour Special

Olympic skater Johnny Weir won't be seeing "I, Tonya," out of respect to his "dear friend" Nancy Kerrigan.

Virgil Abloh, Shayne Oliver, Ruddy Roye Help Equinox Teach Lessons in Social Movements

Fans of the feature film "The Post" may be partial to "The Truth Lipstick," an Ottenberg-designed lipstick…