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sports marketing

Smith Optics Introduce Smart Ski Goggles Through Rental Program

Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith's…

Juventus Looks to Japan, China, Australia to Build Licensed Product Sales With Help From IMG

After lining up IMG last year to broker licensing deals in Asia, Australia and New Zealand, the 120-year-old…

NBA Bespoke Designer Invests $440,000 to Offer 370 Kids in the Bronx Free Coats

Accustomed to suiting up NBA players for their off-court appearances, the New York designer has made a…

Equinox Fitness Clubs Hires Vimla Black Gupta as Chief Marketing Officer

In addition to opening new Equinox clubs in the U.S. and abroad, she is excited about the growth of all of…

Sprayground Recruits Biaggio Ali Walsh for Ads, Opens Pop-up Shop in Times Square

Muhammad Ali's grandson Biaggio Ali Walsh is modeling in a new campaign for Sprayground, which has also…

Rapper Buddy to Help Fila, Sanrio Mark Hello Kitty-Themed Urban Outfitters Collection

Created by Yuko Shimizu in 1974, the Hello Kitty icon has been used for sandals, EVA airplanes, microwaves…

Kevin Hart, Karlie Kloss, Carole Radziwill Finish TCS New York City Marathon

Candice Huffine, Tiki Barber and "Josie Girl" Anika Natori were also among the style-setters who went the…

The North Face Ready to Suit Up American Freeskiers Competing in the Winter Games in Pyeongchang

As The North Face's uniform designs were fine-tuned, four athletes helped see things through — Devin Logan…

Athletic Companies Lean Toward Lifestyle Options to Fuel Sales

Just as American and European designers have taken inspiration from activewear brands — or jumped in…

Adidas Opens Largest Originals Store Globally in Chicago With Focus on Local Community

For the opening week, the store's Statement area will have offerings from the brand's collaborations with…

Prince Teams With DYNE’s Chris Bevans for First Lifestyle-Inspired Men’s Wear

The Authentic Brands Group-owned company is launching its first lifestyle collection for men through a…

Adidas Exec at Center of College Basketball Bribery Scheme

A longtime Adidas executive is facing multiple allegations of bribing young athletes and their families.

Ariana Grande Partners With Reebok for a Yearlong Deal

With more than 113 million Instagram followers, Ariana Grande will inevitably be giving some muscle to…

Caroline Wozniacki Talks U.S. Open, Maria Sharapova, Stella McCartney and Off-Hours Fashion

Heading into the U.S. Open as the number-five player, Caroline Wozniacki says everyone is tough and there to…

Zac Efron Teams With Columbia Sportswear’s Gert Boyle for Campaign

Zac Efron is 64 years younger than Gert Boyle, but the pair share a starring role in Columbia Sportswear's…