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sports marketing

Citizen Watch Partners With Billie Jean King

The watch firm is celebrating its 25th year as the U.S. Open's official timekeeper.

Former Victoria’s Secret Executive Starts Foray Golf to Sell Direct to Consumers

To give the label a fashion edge, model Agnes Sokolowska was recently shot wearing Foray by Marcelo Krasilcic…

Extreme Times Call for Extreme Sports for Viewers, Wannabes and Daredevils Alike

Goat yoga, Flyboarding, ultra trail running, wing walking and drone jumping aren't the run-of-the-mill…

NFL Teams With IMG to Build Licensing in Europe and Asia

Through the alliance with IMG, the aim is to target a range of distribution channels and price points.

Tracksmith to Unveil Communal Concept with New Boston Store and Offices

For Boston Marathon weekend, he has lined up Olympic-runner-turned-underground-sushi-chef Michael Stember…

Marshawn Lynch Recruits Model Gracie Carvalho for Thai Boxing-Inspired Collaboration for Beast Mode Label

Model Gracie Carvalho "doesn't know" whether her new collaborator Marshawn Lynch plans to return to the NFL…

U.S. College Students Team Up to Challenge Nike About Access to Factories

Students at dozens of universities are banding together through United Students Against Sweatshops to rally…

Red Bull-Sponsored Sarah Hendrickson Reopens and Closes Historic Ski Jump in Milan, N.H.

Thanks to Red Bull, Hendrickson, a former World champ and the first woman to jump in an Olympic skiing event…

Bombas Partners With Authentic Brands to Launch Muhammad Ali-Inspired Socks

Built on the policy that one pair of socks is donated to an underserved person for every pair purchased…

Unifi Joins With Sports Teams to Spread Environmental Message

Collaboration includes in-stadium activations and launch of a special sweepstakes series.

Reebok Readies for Boston Move With Belt-Tightening

This spring, Reebok plans to hire a real estate broker to shop around its 460,000-square-foot, 60-acre…

Direct-to-Consumer Orsden Skiwear Offers High-Performance Styles

The direct-to-consumer performance-oriented outerwear was launched by Sara Segall and her husband Steven, a…

Former Reebok Execs Add Athletic Apparel to Their Nobull Brand Geared for CrossFitters

After exiting Reebok in 2012 as global creative director, Michael Schaeffer teamed up with Marcus Wilson…

Chris Brown Opens First Black Pyramid Pop-up Store in Amsterdam, Ready to Release Documentary, ‘Party’ Single

Chris Brown's Black Pyramid business is expected to generate more than $15 million in annual volume.

North Sails NYC to Open on Fifth Avenue With Sailing-Inspired Apparel

North Sails was started by the Olympic gold medalist sailboat racer Lowell North, who left an aerospace…