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Chris Brown Opens First Black Pyramid Pop-up Store in Amsterdam, Ready to Release Documentary, ‘Party’ Single

Chris Brown's Black Pyramid business is expected to generate more than $15 million in annual volume.

North Sails NYC to Open on Fifth Avenue With Sailing-Inspired Apparel

North Sails was started by the Olympic gold medalist sailboat racer Lowell North, who left an aerospace…

Asics Sponsors TCS New York City Marathon, Supports Girls on the Run

As the official apparel and footwear sponsor for Sunday's New York City Marathon,

NHL Bolsters Deal With Fanatics to Produce Replica Team Jerseys, Set Up Retail Outposts

As the incoming exclusive manufacturer and supplier of all adult replica NHL jerseys, Fanatics will also…

Olympic Gymnast Shannon Miller Launches Activewear With Perform Group

After earning her law degree, fighting cancer and winning gold at the Olympics, Shannon Miller is now diving…

Nike’s Bike-Sharing Program With Portland Offers Limited-Edition Bikes

Nike signed a $10 million five-year deal with the city of Portland, Ore., to provide 1,000 bikes for a…

Reese Witherspoon Opens Draper James in Dallas, Talks HBO, Jessica Alba, Malcolm Mitchell and Fashion

Next month the entrepreneurial actress starts shooting "Home Again," a new film produced by Nancy Meyers that…

CFDA and Equinox Partner to Promote Health and Wellness

In an unprecedented partnership, the CFDA and Equinox have launched the CFDA Foundation and Equinox Coalition…

Intel Teams With Tome, Prabal Gurung and Band of Outsiders for NYFW

As the official technology sponsor of NYFW, Intel has partnered with a host of designers to offer fans a…

Ryan Lochte Loses Sponsors Speedo, Ralph Lauren, Airweave After Incident in Rio

Lochte's sponsorship deals with the brands are over in the wake of his Olympic controversy.

World’s Greatest Athlete Ashton Eaton Ready for His Next Challenge

The Olympian has won the decathlon in back-to-back Summer Olympics and his wife Brianne Theisen-Eaton won…

Simone Biles on ‘Dancing With the Stars,’ Michelle Obama, Final Five’s Belize Vacation

Going into the Olympics with an estimated $2 million in endorsement deals, Simone Biles is set to rack up…

Ryan Lochte Keeps Sponsors for Now as Inquiry Continues

Twelve-time Olympic medalist Lochte is under fire for a late-night altercation in Rio de Janeiro, but…

Gisele Bündchen, Adriana Lima, Lenny Niemeyer Do Their Part for the Rio Olympics

Adriana Lima was one of 12,000 people who helped to carry the Olympic torch from Greece to Brazil.

Life is Good Partners With Colleges to Introduce Cobranded T-Shirts

Life is Good is on track to have 15 collegiate licensing deals this summer, and the company will add licensed…