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sports marketing

Wheels Up Launching E-commerce, Partners With Barneys New York

Nearing its third-year anniversary, Wheels Up will give its 2,500 members more fashion options.

Wearable Experiments Founder Links With Adobe, Euro 2016, Cannes Lions

With a new strategic partner, Wearable Experiments is in the midst of a European tour to bolster the Brooklyn…

The Outdoor Sports Market Is Now Worth $18 Billion

General sporting goods chains are hurting, but the outdoor channel is continues to climb higher and is now an…

Nike Still Sponsoring Sharapova Despite Her Two-Year Suspension by the ITF

The International Tennis Federation has suspended Maria Sharapova for two years, but Nike will maintain its…

New Balance, Brooks Celebrate Global Running Day with Groups Runs, Special Events

With a base of 44.5 million runners to draw from, New Balance and Brooks held a bevy of events to try to…

Under Armour Cuts Outlook as Sports Authority Declares Bankruptcy

Under Armour cut its outlook as it adjusts to the liquidation plan for Sports Authority.

Marika Sponsoring Yoga Day at Dodger Stadium on June 5

In honor of Yoga Day on June 5, Marika will host an on-the-field yoga class after the Dodgers play the…

‘Outlander’ Actor Sam Heughan Partners With Bear Strength Clothing for My Peak Challenge

Bear Strength Clothing Co. and "Outlander" actor Sam Heughan are joining forces for next month's My Peak…

Boston Retailers Gear Up for 120th Running of the Boston Marathon

Boston Marathon-related events are expected to lead to a $188.8 million boost to the area's economy.

Levi’s Plays Ball With MLB Collection

The sportswear line is for Major League Baseball (MLB) fans, which includes styles for men and women.

Draymond Green on Dressing for the NBA at Barneys Opening in San Francisco

At the Barneys men's store opening in San Francisco, the Golden State Warriors player talks about style off…

Fila Supports Exit of Indian Wells Tennis Tournament’s Raymond Moore After Making Sexist Remarks

Fila, a sponsor of the Indian Wells tennis tournament, is ready to welcome a new ceo, following Raymond…

Former ‘Dancing With the Stars’ Winner Meryl Davis Partners With Stable 26

Olympic ice dancer and "Dancing With the Stars" champion Meryl Davis is joining forces with Stable 26.

Manchester United Signs Partnership With Columbia Sportswear

Manchester United and Columbia Sportswear have signed a partnership deal for a dual-branded collection.

ESPN Radio to Launch First Sports Show With Three Women Commentators

Sarah Spain, Jane McManus and Kate Fagan will host ESPN Radio's new show "The Trifecta," geared toward female…