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sports marketing

Guideboat Co. Secures $4.5 Million, Plans More Stores, May Partner With Wheels Up

Two years into its business, Guideboat Company has secured $4.5 million in first-round financing and founder…

UFC MMA Fighter Conor McGregor on Fighting and Fame

UFC Featherweight champion Conor McGregor gears up for showdown with Jose Aldo at the MGM Grand Garden Arena…

NBC’s Hill, Norma Kamali, Equinox’s O’Hagan and BaubleBar’s Yacobovsky Discuss Empowerment

Women's empowerment and ath-leisure trend were among the topics of discussion at Wednesday's Dress for…

Bandier Teams With Three Street Artists for Activewear Capsule Collections

Bandier will launch capsule collections inspired by the work of Upendo Taylor, Christopher Lee Sauvé and…

Spyder to Outfit U.S. Ski Team at Pyeonchang Olympics

Spyder and the U.S. Ski Team will continue their partnership through 2020.

Pentland’s Stephen Rubin Discusses Sustainability, Economy

The Pentland Group's chairman Stephen Rubin discusses the global economic climate, the escalating migrant…

Bandier Opening Two New Stores, in New York and Dallas

The New York store will include a fitness studio.

Columbia Sportswear Launching $50 Million ‘Tested Tough’ Initiative With Gert Boyle

The new ad campaign brings back Gert Boyle in a lighthearted campaign.

NFL to Debut Super Bowl 50 Women’s Apparel at Style Showdown

NFL to unveil Super Bowl 50 women's apparel at Style Showdown at Artbeam.

New Balance to Debut First Women’s Apparel Catalogue

New Balance targets metro female athletes with the brand's first apparel catalogue.

U.S. Open Fashion: A Look Back at Tennis Dress Design Legend Ted Tinling

In anticipation of this year's U.S. Open, WWD looks back on the career of tennis fashion design legend Ted…

Puma Names Director of Sports Marketing, Licensing

Johan Adamsson to replace Christian Voigt.