The Cool Planet women’s brand will launch with 17 styles, including casual sneakers and sandals, each offered in a variety of colors. Prices for the line range from $50 to $80.
In addition to creating a multimillion-dollar brand, Betsey Johnson has battled breast cancer and survived open heart surgery.
The initiative is a response to the viral video Bendet posted on Monday.
“I think 2020 is the year of women in sneakers.”
The deal continues the trend of legacy retailers buying up digital upstarts, allowing both companies to grow.
Ralph Lauren, Forever 21, Steve Madden and VF are among the firms making their case against higher levies on Chinese imports.
The administration is preparing to place tariffs on all Chinese imports, including apparel and footwear.
Nike, Under Armour, Adidas and Reebok are among the 170 companies that signed a letter urging the government to shelve its tariff plans.
The brands continue to butt heads over whether a distinctive design is protectable trade dress or simply a revived trend.
A+O is suing the Betsey Johnson company for copying its trademarked “StaceFace.”