Digital devices implemented in the company’s new “forerunner” store format and holiday pop-up shops aim to enhance customers’ engagement.
The outerwear specialist was reportedly the only company bidding for the rental of a 8,051-square-foot space in the city’s iconic shopping arcade.
After opening in Milan, Shanghai and Chengdu the influencer/entrepreneur’s namesake label unveils its first outpost in Paris.
The brand developed an art project with Sammy Slabbinck to fete the new store.
While the Ferragamo family aims to open a luxury hotel in a prestigious Milanese building, rumors say retailer Antonia is planning a store in the same palazzo.