More and more e-commerce shops are opening up stores IRL. Here’s why.
With all the talk of inclusion, fashion isn’t measuring up for tall girls.
The apparel brand will expand into loungewear in January.
The acquisition is another sign of a changing intimates apparel market.
The intimates pieces will be sold exclusively on Farfetch.
The brand is made up of athletes designing for athletes. “And we’re in the early innings,” McDonald says.
The ath-leisure-inspired brand — DNA — will be sold online on Oct. 21 and at an L.A. pop-up on Nov. 2.