super bowl

The Weeknd to Headline the 2021 Super Bowl Halftime Show

Fashion Scoops

The Weeknd to Headline the 2021 Super Bowl Halftime Show

“Performing on the iconic stage.”

clock November 12, 2020Layla Ilchi

The Locker Room Championship T-shirt.


Super Bowl Merchandise a Hot Seller

The Kansas City Chiefs are now the second biggest sellers after the 2018 Philadelphia Eagles.

clock February 4, 2020Jean E. Palmieri

J.Lo and Shakira Super Bowl Halftime Show Recap

Fashion Scoops

A Look Back at Jennifer Lopez and Shakira’s Super Bowl Halftime Show Performance

A “Hustlers”-worthy pole dance, Swarovski crystal-embellished costumes and more from the duo’s 2020 halftime show performance.

clock February 3, 2020Layla Ilchi

2020 Super Bowl Commercials: 5 Must-See Super Bowl Commercials

Fashion Scoops

5 Must-See Super Bowl 2020 Commercials to Watch Ahead of the Game

A number of high-profile celebrities are lending their star power to this year’s Super Bowl commercials.

clock January 31, 2020Layla Ilchi

2020 Super Bowl Halftime Show: What to Know About Jennifer Lopez and Shakira's Performance

Fashion Scoops

What to Expect at Jennifer Lopez and Shakira’s 2020 Super Bowl Halftime Show

Will there be a return of Left Shark?

clock January 31, 2020Layla Ilchi

2020 Super Bowl Fashion Collections

Fashion Scoops

How Fashion Brands Like Off-White and Balenciaga Are Getting In on Super Bowl 2020

A golden MCM football could be yours for $350.

clock January 31, 2020Layla Ilchi

Miami-born artist Jessy Nite's mural and stylized football field in the courtyard of Unknwn.

Street Style

Unknwn Appeals to Women With Footwear and Football

The retailer is welcoming women into the gridiron on Super Bowl Sunday.

clock January 29, 2020Sharon Edelson

Michael StrahanNickelodeon Kids' Choice Sports Awards, Arrivals, Barker Hanger, Los Angeles, USA - 11 Jul 2019


Michael Strahan Partners With NFL on Limited-Edition Super Bowl LIV Collection

The capsule collection includes tank tops, T-shirts, side-knot T-shirts, polos, sweatshirts and zip-up jackets.

clock January 20, 2020Lisa Lockwood

Jennifer Lopez, Shakira to Perform at 2020 Super Bowl Halftime Show

Fashion Scoops

Jennifer Lopez and Shakira Will Perform at the 2020 Super Bowl Halftime Show

“Going to set the world on fire.”

clock September 26, 2019Layla Ilchi

The Advertising Benchmark Index tested Super Bowl commercials for various factors, including brand message and reputation.

Marketing and Promotion

Super Bowl 2019’s Top 5 Ads for Culture Enthusiasts

With exclusive data from the Advertising Benchmark Index, WWD finds out how these five ads performed.

clock February 7, 2019Kaley Roshitsh

Gladys Knight sings 'The Star-Spangled Banner' on the field prior to Super Bowl LIII between the New England Patriots and the Los Angeles Rams at Mercedes-Benz Stadium in Atlanta, Georgia, USA, 03 February 2019.Super Bowl LIII, Atlanta, USA - 03 Feb 2019

Fashion Features

Bridget Foley’s Diary: Super Gladys

Gladys Knight elevated the Super Bowl with her powerful, elegant rendition of the National Anthem. She looked the part.

clock February 5, 2019Bridget Foley


Fashion Scoops

WATCH: 6 Super Bowl Commercials Influenced by Fashion and Beauty

From Sarah Jessica Parker’s Carrie Bradshaw to a horror movie spoof, here are some of the trending commercials from last night’s Super Bowl.

clock February 4, 2019Layla Ilchi

A football-inspired hoodie from Off-White.

Mens Retail Business

Saks’ Super Bowl Designer Play

The store tapped 26 brands to create over 70 exclusive products for the big game.

clock January 7, 2019Jean E. Palmieri

Jessica Biel, Justin TimberlakeVanity Fair Oscar Party, Los Angeles, USA - 26 Feb 2017

Fashion Scoops

Stella McCartney to Dress Justin Timberlake for Super Bowl

Timberlake will wear a custom design by McCartney for his Super Bowl halftime performance.

clock February 2, 2018Jessica Iredale


Askov Finlayson for Target Captures the Spirit of the North

The line will bow on Jan. 14 in 38 Minnesota stores and online.

clock December 16, 2017Sharon Edelson

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Today's Must Read

Nicole and Sofia Richie


Nicole Richie and Sofia Richie Discuss First Fashion Collaboration

clock May 9, 2021Ryma Chikhoune

Social Studies

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