The new swimwear line is a bid to win back market share.
The entrepreneur shelved plans for a career in finance to start her own dress label with a $30,000 loan from her parents on the condition that they wouldn’t also spring for her rent.
As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is gearing up for the launch of her swimwear company and the birth of their seventh girl.
The Los Angeles brand continues an aggressive strategy that will see it enter swim and continue opening more stores.
Speakers stressed the need for consumers and manufacturers to improve their consumption practices.
The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston Astros husband Jason Verlander’s gym time is “work-focused.”
In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and CBD-friendly coffee shops.
Both lines are for spring 2019.
Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.