The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston Astros husband Jason Verlander’s gym time is “work-focused.”
In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and CBD-friendly coffee shops.
Both lines are for spring 2019.
Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.
The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.