The new swimwear line is a bid to win back market share.

The entrepreneur shelved plans for a career in finance to start her own dress label with a $30,000 loan from her parents on the condition that they wouldn’t also spring for her rent.

As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is gearing up for the launch of her swimwear company and the birth of their seventh girl.

The Los Angeles brand continues an aggressive strategy that will see it enter swim and continue opening more stores.

The newest category continues a plan that looks to scale the business through an expanded assortment and store growth.

After a three-year vacation, swimsuits are returning to the lingerie company, which is also looking at closing stores.

The intimates giant announces a new ceo and its latest earnings amid a flurry of public relations nightmares.

Speakers stressed the need for consumers and manufacturers to improve their consumption practices.

Swedish athlete Therese Alshammar designed a four-style capsule collection for the swimwear brand, which employs Eurojersey’s innovative fabric Sensitive FIT.

The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston Astros husband Jason Verlander’s gym time is “work-focused.”

In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and CBD-friendly coffee shops.

Both lines are for spring 2019.

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands planning to open their own stores.

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.

The entry into swimwear follows a lifestyle collection presented last month in Milan.