Theophilio Swim

Fashion Scoops

Theophilio Debuts Swim Collection

Theophilio debuts swimwear that’ll have you ready to book a vacation.

clock 1mVictor Vaughns Jr.

The Victoria’s Secret store in New York City.


EXCLUSIVE: A Look Inside Victoria’s Secret’s Updated Stores

Manhattan’s Fifth Avenue flagship opens to the public with plus-size mannequins, soft lighting, full-length mirrors and new product categories.

clock July 26, 2021Kellie Ell

Malia Mills and The Little Red Planet have teamed up in Sag Harbor.

Fashion Scoops

Jenni Kayne and Malia Mills Are Courting Shoppers in the Hamptons

Several designers have opened outposts in the Hamptons, which is busier than usual this summer.

clock July 23, 2021Rosemary Feitelberg

A look from Frankies Bikinis

Fashion Scoops

Frankies Bikinis Releases Debut Men’s Swimwear

Following customer requests, Frankies Bikinis is releasing its debut men’s swimwear style.

clock July 22, 2021Emily Mercer

2021 Sports Illustrated Swimsuit Issue Covers: Leyna Bloom

Fashion Scoops

Sports Illustrated Taps First Transgender Model for Swimsuit Issue Cover

Model Leyna Bloom is the annual issue’s cover star alongside tennis champion Naomi Osaka and rapper Megan Thee Stallion.

clock July 19, 2021Layla Ilchi

After Glow swimwear.

Fashion Features

Italian Beachwear Brands Pivot Toward Sustainability, High-Tech, Body Positivity

Seay, Safe and After Glow are three swimwear brands to know before the summer 2021 holidays.

clock July 16, 2021Martino Carrera

Asket's Swim Shorts

Mens Lifestyle

Asket Introduces Swim to Permanent Collection

The Swedish essentials brand tests the waters with the introduction of Swim Shorts.

clock July 15, 2021Luis Campuzano


Fashion Features

Scaled-back SwimShow, Cabana Exhibitions See Strong Demand

While there were fewer exhibitors and less buyer traffic, brands said they continue to see strong sales in the category.

clock July 15, 2021Rebecca Kleinman

Hyosung has developed sustainable swimwear for a few brands.

Business Features

Sustainable Performance Fiber Solution Attracts Swimwear Brands

Hyosung offers recycled nylon and recycled polyester made from reclaimed waste that has popularized among swimwear brands.

clock July 9, 2021Tracey Meyers

Amina Muaddi x Wolford


Shoe Designer Amina Muaddi Teams Up With Wolford for Innerwear Collab

The limited-edition collaboration includes hosiery, leggings, bodysuits, jumpsuits, socks and a few skin-tight dresses.

clock July 5, 2021Kellie Ell

Honey Birdette

Mergers and Acquisitions

Playboy Inks Deal to Acquire Australian Lingerie Brand Honey Birdette

The $333 million deal is expected to close in the third quarter.

clock June 29, 2021Kellie Ell

Miami Beach Botanical Garden and Collins Canal


Miami Swim Show Scene

A look at where to shop, dine, learn and lounge during Miami Swim Week.

clock June 28, 2021Rebecca Kleinman

Swimwear looks from Tanya Taylor

Fashion Features

Market Moments: 5 Miami Swim Week Swimwear Brands to Watch

WWD has spotlighted five established and emerging labels across the Miami Swim Week Tradeshows: Cabana, Coterie and Paraiso.

clock June 28, 2021Emily Mercer

LoveShackFancy x Hurley collaboration swimwear


Swimwear Industry Rides Its Next Wave

The bathing suit and beachwear markets continue to grow thanks to new technology, eco-friendly fabrics, unisex options, active lifestyles and a renewed desire to travel.

clock June 28, 2021Kellie Ell



Performance Swim Benefiting From Return to Pools, Olympic Fever

Brands such as Speedo, TYR, Nike and Roka are seeing interest and sales increase as swimmers venture back to the water.

clock June 28, 2021Jean E. Palmieri

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Today's Must Read

Balenciaga did a range of accessories hacked from Gucci and its GG canvas.


Kering Net Profit Jumps 159.5% in H1 as U.S., Asia Sales Rebound

clock July 27, 2021Joelle Diderich

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