Swimwear

A model wears a look from the C'est Nous by Shoshanna label.

People

Shoshanna Gruss Celebrates 20 Years in Fashion, Inks New Deal With Gwynnie Bee, Prepares for Saks Exclusive

The entrepreneur shelved plans for a career in finance to start her own dress label with a $30,000 loan from her parents on the condition that they wouldn’t also spring for her rent.

clock January 11, 2019Rosemary Feitelberg

Phil Rivers on the field and with his wife, Tiffany.

People

Chargers QB Philip Rivers’ Wife, Tiffany, Prepares for Their Ninth Child, Playoff Game With Patriots, New Swimwear Label

As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is gearing up for the launch of her swimwear company and the birth of their seventh girl.

clock January 8, 2019Rosemary Feitelberg

Johnny Was

Financial

Johnny Was Explores Sale as It Continues Push to Scale

The Los Angeles brand continues an aggressive strategy that will see it enter swim and continue opening more stores.

clock December 3, 2018Kari Hamanaka

Johnny Was

Intimates

Johnny Was Continues Growth Push With Swim

The newest category continues a plan that looks to scale the business through an expanded assortment and store growth.

clock November 30, 2018Kari Hamanaka

Victoria's Secret Swim 2016 Catalogue vover featuring Elsa Hosk.

Financial

Victoria’s Secret Is Bringing Back Swimwear

After a three-year vacation, swimsuits are returning to the lingerie company, which is also looking at closing stores.

clock November 20, 2018Kellie Ell

Victoria's Secret Fashion Show 2018

Financial

Can John Mehas Save Victoria’s Secret?

The intimates giant announces a new ceo and its latest earnings amid a flurry of public relations nightmares.

clock November 19, 2018Kellie Ell

Patagonia sells refurbished garments online and in select stores.

Fashion Scoops

FIT Panelists Suggest Fighting Fast Fashion in the Name of Sustainability

Speakers stressed the need for consumers and manufacturers to improve their consumption practices.

clock September 27, 2018Rosemary Feitelberg

Therese Alshammar sporting pieces of the capsule she designed for Arena.

Sportswear

Arena, Eurojersey Team Up With Olympic Swimmer

Swedish athlete Therese Alshammar designed a four-style capsule collection for the swimwear brand, which employs Eurojersey’s innovative fabric Sensitive FIT.

clock September 17, 2018Martino Carrera

NEW YORK, NY - SEPTEMBER 13:  Kate Upton attends Copper Fit And Kate Upton Launch Event In NYC at The Empire State Building on September 13, 2018 in New York City.  (Photo by Astrid Stawiarz/Getty Images for Copper Fit)

People

Kate Upton Talks Fitness, Copper Fit, Diversity on the Runway and Dreams of Skydiving

The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston Astros husband Jason Verlander’s gym time is “work-focused.”

clock September 13, 2018Rosemary Feitelberg

DSC_7185

Fashion Scoops

Mary Jane Swim Introducing CBD to Fashion With Nine Capsule Collections

In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and CBD-friendly coffee shops.

clock August 21, 2018Rosemary Feitelberg

Looks from the HIckey Freeman Sportswear line.

Fashion Scoops

Levy Group Add Licenses for Tahari Swimwear, Hickey Freeman Sportswear

Both lines are for spring 2019.

clock July 23, 2018Vicki M. Young

Activewear

As Swimwear Market Booms, Brands Open Stores

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands planning to open their own stores.

clock July 23, 2018Rebecca Kleinman

Caeleb Dressler

Fashion Scoops

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.

clock July 19, 2018Rosemary Feitelberg

Looks from Spyder's swim line for men.

Fashion Scoops

Spyder’s Move to Water Sports

The entry into swimwear follows a lifestyle collection presented last month in Milan.

clock July 17, 2018Vicki M. Young

Tropic of CÕs polyamide and elastane maillot

Fashion Features

Do You Know What You’re Swimming In?

It might be better than you expected.

clock July 17, 2018Jessica Iredale

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Essentialist

Today's Must Read

Kevin Carrigan, Raf Simons

Fashion

Bridget Foley's Diary: Calvin Klein and the Downside of Chasing Cool

clock 17hBridget Foley

Social Studies