Swedish athlete Therese Alshammar designed a four-style capsule collection for the swimwear brand, which employs Eurojersey’s innovative fabric Sensitive FIT.

The three-times Sports Illustrated Swimsuit Issue model sees fitness as a lifestyle, whereas her Houston Astros husband Jason Verlander’s gym time is “work-focused.”

In addition to selling direct-to-consumer sales, Mary Jane Swim will have pop-up stores in dispensaries and CBD-friendly coffee shops.

Both lines are for spring 2019.

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands planning to open their own stores.

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.

The entry into swimwear follows a lifestyle collection presented last month in Milan.

It might be better than you expected.

This summer, one-piece suits have eclipsed the bikini. Sales boom as women “take back” their sexuality at the beach, preferring the one piece’s comfort, greater modesty and novel designs.

The movement goes hand-in-hand with ethical and sustainable good practices businesses have adopted.

The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

Swimsuit trends through the decades.

Reformation’s former chief operating officer already knew how to build a digital brand; she just wanted to take the plunge into swimwear.

The fast-growing brand now boasts 400 stockists — and that’s only half its annual sales.

Tropic of C’s initial lineup does double duty as sophisticated fashion basics for the summer months.