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Swimwear

Activewear

As Swimwear Market Booms, Brands Open Stores

Amid the ruffles, bright colors and tropical prints, another key trend at the busy Miami Swim Week was brands planning to open their own stores.

clock July 23, 2018Rebecca Kleinman

Caeleb Dressler

Fashion Scoops

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less than 18 seconds in the 50-yard freestyle.

clock July 19, 2018Rosemary Feitelberg

Looks from Spyder's swim line for men.

Fashion Scoops

Spyder’s Move to Water Sports

The entry into swimwear follows a lifestyle collection presented last month in Milan.

clock July 17, 2018Vicki M. Young

Tropic of CÕs polyamide and elastane maillot

Fashion Features

Do You Know What You’re Swimming In?

It might be better than you expected.

clock July 17, 2018Jessica Iredale

One-pieces are out-selling bikinis, with many women feeling empowered to reduce their exposure at the beach. Pictured: suits by Morgan Lane, Roxana Salehoun, Flagpole.

Fashion Features

All for One

This summer, one-piece suits have eclipsed the bikini. Sales boom as women “take back” their sexuality at the beach, preferring the one piece’s comfort, greater modesty and novel designs.

clock July 17, 2018Misty White Sidell

A look by Aurai Swimwear 

Fashion Features

Swimwear Brands Wade Into Price Transparency

The movement goes hand-in-hand with ethical and sustainable good practices businesses have adopted.

clock July 17, 2018Katya Foreman

Matchesfashion.com x Emilia Wickstead Vacation Capsule

Fashion Features

Summer Madness 2018: Nine to Dive — Behold the Fancy Swimsuit

The big brands are jumping into swim while shoppers are opting for ever-more-playful styles.

clock July 17, 2018Fiona Ma

As the fashion pendulum swung back toward a more minimalist look, Nineties swimwear returned to a softer, more feminine aesthetic. Athletic styles are seen as performance and wearability become paramount. The tankini and mix-and-match separates are a hit with women looking for flattering, stylish options.

Fashion Features

Summer Madness: They Were Wearing

Swimsuit trends through the decades.

clock July 16, 2018Jasper Brown

Bikyni

Fashion Features

Ones to Watch in Swimwear: Bikyni

Reformation’s former chief operating officer already knew how to build a digital brand; she just wanted to take the plunge into swimwear.

clock July 16, 2018Kari Hamanaka

A look from Solid & Striped.

Ready To Wear

Ones to Watch in Swimwear: Solid & Striped

The fast-growing brand now boasts 400 stockists — and that’s only half its annual sales.

clock July 16, 2018Misty White Sidell

Tropic of C

Fashion Features

Ones to Watch in Swimwear: Tropic of C

Tropic of C’s initial lineup does double duty as sophisticated fashion basics for the summer months.

clock July 16, 2018Kari Hamanaka

The ambiance at Unique by Mode City

Markets

Swimwear, Young Labels Capture Attention at Unique by Mode City

The Paris lingerie and swimwear show for spring 2019 focused on body positivity, and will introduce a consumer event next July.

clock July 13, 2018Alex Wynne

Acacia 0722356-X5

Activewear

Swimwear Bucks the Tide

While many other apparel categories are soft, swimwear buyers and exhibitors heading to Miami for market week are enjoying a boost.

clock July 13, 2018Rebecca Kleinman

A Seafolly campaign.

Business Features

Seafolly Swimwear Heads to China

It will begin offering its quintessential Australian beachwear on Tmall starting in early July.

clock June 29, 2018Tiffany Ap

A look from the Frankies Bikinis resort 2019 campaign

Fashion Scoops

Frankies Bikinis to Launch RTW During L.A. Runway Show

The swimwear line by Francesca Aiello is launching ready-to-wear for resort 2019, which will show this week in L.A. instead of at Miami Swim.

clock June 20, 2018Marcy Medina

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