Young consumers want storytelling and authenticity rather than celebrities and overt sexiness when shopping for fragrance, say Sephora’s Brooke Banwart and Symrise’s Doreen Bucher.
The institute brought together speakers from Johnson & Johnson, Symrise and L’Oréal, among others, to discuss the importance of sustainability in the beauty industry.
The international fragrance and flavoring manufacturer has achieved its goal of reducing its carbon emissions by 17.5 percent.
The company’s scent and care division continues to benefit from its acquisition of Pinova earlier this year.
The German fragrance and flavors maker confirmed its midterm targets through the end of 2020.