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Tag Heuer

Tag Heuer Partners with Coachella

The luxury brand will be the official watch sponsor of the Coachella music and arts festival.

Wearable World: 110 Million Devices Seen Shipping in 2016

Research firm IDC projects 38.2 percent growth for the wearable category.

The Swiss Watch Industry Deals With the Advent of Smartwatches

The Swiss watch industry gears up to deal with the advent of smartwatches, changes in China and Hong Kong and…

Brands Seek to Distance Themselves From Maria Sharapova

Nike, Tag Heuer and Porsche have suspended Maria Sharapova's endorsement deals while the doping investigation…

Tag Heuer Partnering With U.S. Soccer Leagues

The Swiss watchmaker will be the official watch and timekeeper for Major League Soccer.

Maria Sharapova Hosts Tennis Celebrity Tournament in L.A.: Andy Roddick, Michael Chang, Chelsea Handler

The Russian tennis champ hosted her first celebrity tournament at UCLA.