Two game franchises are looking to develop apparel, accessories, home decor and other categories.
Data from Edited showed a clear impact of FIFA and women’s basketball on team sports sales.
The launch coincides with this weekend’s Fortnite World Cup Finals in Queens, N.Y., where the prize is $30 million.
The U.S. women’s soccer team celebrated its latest World Cup win with a ticker-tape parade amidst 300,000 cheering fans in New York.
Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story about women’s empowerment.
In time for the start of the Washington Kastles’ upcoming season stadium, Edens has built tennis courts and a venue on the roof of Union Market.
Three American clubs ranked among the top 20 in terms of pay received from FIFA — the 10th-placed Portland Thoms FC, 12th-ranked Orlando Pride the 18th-listed North Carolina Courage.
Aroldis Chapman, Didi Gregorius, Masahiro Tanaka, Luis Severino, Domingo Germán and Kendrys Morales turned up to surprise the children.
Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and at the 100-plus international events that are part of the World Cup circuit.
Designers Erin Robertson, winner of “Project Runway”’s 15th season, and Davidson Petit-Frere have been doling out emboldening style tips.
Minnesota United has teamed with Ebbets Field Flannels, the American vintage athletic apparel brand, for a limited-edition capsule collection that drops on Friday.
Having worn New Balance sneakers for years, the designer said working the athletic brand was a sign of manifest destiny.
For the first time, Reebok is trying out the see-now-buy-now business model with the hope of using that strategy again.
Along with bolstering women’s empowerment and the brand’s digital reach, the live-streaming will no doubt appeal to publicity-starved but media-savvy high school female athletes.