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‘Assassin’s Creed’ and Tom Clancy’s ‘Rainbow Six Siege’ to Develop Licensed Goods in Asia and Europe

Two game franchises are looking to develop apparel, accessories, home decor and other categories.

The ‘FIFA Effect’ Is Changing Sports Apparel Market

Data from Edited showed a clear impact of FIFA and women's basketball on team sports sales.

Andbox Unveils Collection Designed by Public School’s Maxwell Osborne

The launch coincides with this weekend's Fortnite World Cup Finals in Queens, N.Y., where the prize is $30…

Women’s World Cup Winners Celebrate With Parade and Cheers for Equal Pay, Unity and Diversity

The U.S. women's soccer team celebrated its latest World Cup win with a ticker-tape parade amidst 300,000…

U.S. Women’s Soccer Team Win Lifts Sales, Nike Brand, Equality

Building on the interest in the World Cup winning American team, Nike aims to tell a larger and ongoing story…

Venus Williams Set to Compete in D.C. Tournament, But EleVen Pop-up Plans Are Up in the Air

In time for the start of the Washington Kastles' upcoming season stadium, Edens has built tennis courts and a…

Women’s World Cup Players Earning Far Less From FIFA Than Their Male Counterparts

Three American clubs ranked among the top 20 in terms of pay received from FIFA — the 10th-placed Portland…

New York Yankees Celebrate Runway Heroes as Part of ‘Project Hope’

Aroldis Chapman, Didi Gregorius, Masahiro Tanaka, Luis Severino, Domingo Germán and Kendrys Morales turned up…

Spyder Renews, Expands Sponsorship Deal With U.S. Ski Team

Skiing fans can see the exclusive Spyder uniforms in action at more than 35 events in the U.S. annually and…

Kentucky Derby Fans Get Style Advice from Erin Robertson and Davidson Petit-Frere, Thanks to Mumm

Designers Erin Robertson, winner of "Project Runway"'s 15th season, and Davidson Petit-Frere have been doling…

Minnesota United Links With Ebbets for Limited-Edition Capsule

Minnesota United has teamed with Ebbets Field Flannels, the American vintage athletic apparel brand, for a…

The NBA Targets International Growth

In addition to replica jerseys for leading players like Stephen Curry, the league is trying to attract more…

Isaac Mizrahi Teams With New Balance for Collaboration for QVC

Having worn New Balance sneakers for years, the designer said working the athletic brand was a sign of…

Reebok to Open Shanghai Fashion Week With See-Now, Buy-Now Runway Show

For the first time, Reebok is trying out the see-now-buy-now business model with the hope of using that…

Adidas Teams With Twitter and Intersport to Live-stream High School Girls’ Sports

Along with bolstering women's empowerment and the brand's digital reach, the live-streaming will no doubt…