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Victoria Beckham Gets Sporty With Launch of Reebok Collaboration

The designer has created her first collection with Reebok that includes unisex looks for the street and gym.

Chargers QB Philip Rivers’ Wife, Tiffany, Prepares for Their Ninth Child, Playoff Game With Patriots, New Swimwear Label

As her NFL quarterback husband prepares to square off with the New England Patriots, Tiffany Rivers is…

Top Adidas Exec Found Guilty in College Basketball Corruption Case

The fraud charges expose illegal activity in college sports.

Billie Jean King and Angelique Kerber Talk U.S. Open, Breaking Barriers and Keeping Girls in Sports

The Adidas-sponsored tennis pros are working with the brand to launch an initiative to encourage young female…

Novak Djokovic on Making Tennis History, Breathing as Meditation, Holistic Training

Ranked sixth on the tour, he heads to Flushing Meadows with the momentum of being the Wimbledon champion and…

Caeleb Dressel Signs First Sponsorship Deal as Professional Swimmer With Speedo

Dressel was the first swimmer to break the 40-second mark in the 100-yard freestyle and the first to go less…

Comme des Garçons Shirt Draws Inspiration From University of Cincinnati and Appalachian State University

A University of Cincinnati licensing executive said it was great Comme des Garçons recognized its brand even…

LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics

Within three hours after making James-related merchandise available, Fanatics reported a Top-10 NBA day.

Sync Performance Launches ‘Elevate the Athlete’ Project to Enable Shoppers to Support Emerging Athletes

The initiative will help support athletes affiliated with the High Fives Foundation, T2 Foundation, the Ski…

World Cup Merchandise Sales a Battleground for Nike and Adidas

Markdowns aren't necessarily needed given the World Cup's popularity and to-the-end-of-the-earth kind of fans.

Jamie Anderson Talks Olympics and How Fear Is Healthy

Having struck gold in slopestyle in 2014 and 2018, Jamie Anderson is the first American to win two gold…

Adriaen Black Launches E-commerce Site With Casual Clothes Inspired by Andrew Jang’s Pro-athlete Clients

Adriaen Black will be welcoming six or seven NFL players as interns to show them the challenges and upsides…

Skateboarder Crosses Country for Transgender Rights and Awareness

Having crossed the country on a skateboard, 26-year-old Calleigh Little is gearing up for the 24 Hour…

Virat Kohli ‘Understands His Role as a Mass Icon,’ Says Designer Raghavendra Rathore

Sabyasachi Mukherjee designed the silver gown Anushka Sharma wore at last week's Mumbai reception.

Smith Optics Introduce Smart Ski Goggles Through Rental Program

Skiers can track their speed, weather conditions and distance to various ski lifts with the help of Smith's…