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NFL Teams With IMG to Build Licensing in Europe and Asia

Through the alliance with IMG, the aim is to target a range of distribution channels and price points.

Marshawn Lynch Recruits Model Gracie Carvalho for Thai Boxing-Inspired Collaboration for Beast Mode Label

Model Gracie Carvalho "doesn't know" whether her new collaborator Marshawn Lynch plans to return to the NFL…

U.S. College Students Team Up to Challenge Nike About Access to Factories

Students at dozens of universities are banding together through United Students Against Sweatshops to rally…

Red Bull-Sponsored Sarah Hendrickson Reopens and Closes Historic Ski Jump in Milan, N.H.

Thanks to Red Bull, Hendrickson, a former World champ and the first woman to jump in an Olympic skiing event…

Reebok Readies for Boston Move With Belt-Tightening

This spring, Reebok plans to hire a real estate broker to shop around its 460,000-square-foot, 60-acre…

NHL Bolsters Deal With Fanatics to Produce Replica Team Jerseys, Set Up Retail Outposts

As the incoming exclusive manufacturer and supplier of all adult replica NHL jerseys, Fanatics will also…

Olympic Gymnast Shannon Miller Launches Activewear With Perform Group

After earning her law degree, fighting cancer and winning gold at the Olympics, Shannon Miller is now diving…

Stewart, Storm Lead WNBA in Jersey Sales

The Seattle Storm is the most popular team this year.

World’s Greatest Athlete Ashton Eaton Ready for His Next Challenge

The Olympian has won the decathlon in back-to-back Summer Olympics and his wife Brianne Theisen-Eaton won…

Ryan Lochte Keeps Sponsors for Now as Inquiry Continues

Twelve-time Olympic medalist Lochte is under fire for a late-night altercation in Rio de Janeiro, but…

Life is Good Partners With Colleges to Introduce Cobranded T-Shirts

Life is Good is on track to have 15 collegiate licensing deals this summer, and the company will add licensed…

Wheels Up Launching E-commerce, Partners With Barneys New York

Nearing its third-year anniversary, Wheels Up will give its 2,500 members more fashion options.

Wearable Experiments Founder Links With Adobe, Euro 2016, Cannes Lions

With a new strategic partner, Wearable Experiments is in the midst of a European tour to bolster the Brooklyn…

Marika Sponsoring Yoga Day at Dodger Stadium on June 5

In honor of Yoga Day on June 5, Marika will host an on-the-field yoga class after the Dodgers play the…

WNBA Marks 20th Anniversary With New Uniform Design

The WNBA, which celebrates its 20th-anniversary season starting May 14th, unveils its redesigned uniforms to…