The former Topshop designer joined the British brand last year and this is his first collection.
The partnership with Hero, a messaging app, was launched for the holiday season.
The collection coincides with the arrival of Anthony Cuthbertson as global creative director, a new role.
The clothing retailers, which play in different segments of the market, are downsizing in the wake of the coronavirus pandemic, and a slowdown in footfall.
Osborne is the third person in 12 months to hold the ceo role at the embattled company.
The designer had worked previously with the brand’s new North American ceo.
A review conducted by Deloitte has turned up more errors with regard to the value of inventory on the Ted Baker balance sheet.
The troubled company said trading in November, and over Black Friday, failed to meet expectations in a tough macroeconomic climate.
The inventory error is the latest blow to hit Ted Baker, which has seen its profits slide and its founder and ceo Ray Kelvin quit under a cloud.
The U.K.-based men’s and women’s brand has been under a cloud since its founder was accused of workplace misconduct.
Earlier this year, Kelvin left the company he founded following allegations of untoward behavior.