The NPD Group

HOVR Infinite by Under Armour


Sports Brands Need to Take Risks to Boost Business

Exciting assortments can lure a jittery consumer back to stores and e-commerce sites.

clock June 30, 2020Jean E. Palmieri

Stores prepare for shoppers as New York City enters phase two of reopening.


U.S. Consumers Start to Spend on Discretionary Categories Such as Apparel, Beauty: NPD

Although the retail landscape has markedly changed, conventional needs and seasonality still play a role in consumer behavior.

clock June 29, 2020Lisa Lockwood

Giorgio Armani’s Sì Passione and Dior Sauvage Eau de Parfum.

Beauty Features

By the Numbers: Fragrance Gets a Holiday Boost

Eye makeup also continues to show resilience alongside fragrance and skin care.

clock June 19, 2020James Manso

A Douglas store in Frankfurt, Germany.

Body Care

Prestige Beauty in Germany Gets Boost From E-Commerce

Germany’s prestige beauty industry showed declines smaller than Italy, France, Spain and the UK during the coronavirus pandemic.

clock June 13, 2020James Manso

Backstage at Tory Burch RTW Fall 2018

Body Care

U.S. Prestige Beauty Sales Dip 14 Percent in Q1

Beauty sales slowed when stores closed, but online sales are picking up.

clock April 29, 2020Allison Collins

Romy Soleimani for Bobbi Brown swiped a custom shade of pistachio across lids, and kept the rest of the look colorful with coral blush and a bright orange lip. Ñ Ellen Thomas

Beauty Features

Beauty Predictions for the New Decade, From the NPD Group

The makeup market may return — but probably not until 2021.

clock January 14, 2020Allison Collins

Model backstage, hair detailPrabal Gurung show, Backstage, Fall Winter 2018, New York Fashion Week, USA - 11 Feb 2018

Beauty Features

Hair Care Continues Growth Streak in Q2

The latest figures from the NPD group show that hair, skin and fragrance are growing, while makeup continues to decline.

clock August 7, 2019Ellen Thomas

Chanel’s Saks Fifth Avenue Fragrance & Beauty department in New York.

Beauty Features

Analyzing 2018 Beauty Sales: Gains Driven by Skin Care and Brick-and-Mortar

A renaissance in brick-and-mortar helped bolster beauty sales during the holiday period.

clock January 29, 2019Pete Born

Backstage at Tory Burch RTW Fall 2018

Beauty Features

NPD Names Lori Monaco President of U.S. Beauty

Monaco joins NPD’s beauty group from the firm’s accessories division.

clock November 19, 2018Allison Collins

The air-dry customer is the target for some indie hair brands.   

Beauty Features

Skin and Hair Leapfrog Makeup in Latest Prestige Beauty Sales Numbers

Skin-care sales aren’t being driven by new launches, according to NPD, but by existing products in the market.

clock August 1, 2018Allison Collins

Peter Philips, creative and image director for Christian Dior makeup, took a cue from artist Niki de Saint Phalle and Sixties style in creating the beauty look of the show. The focus here was on eyes with “big, fat lashes,” thanks to the built up layers of mascara. No fake lashes were used, “so it doesn’t look too retro,” explained Philips, adding that models’ skin was kept natural for a contemporary take, as well. He applied Lips Sugar Scrub and then Dior Addict Lip Glow on mouths. Other key products used included Diorshow Maximizer 3D, Diorshow Pump ‘N’ Volume and Dior Forever Undercover Foundation. 
— Jennifer Weil

Beauty Features

Naturals Are Up — and Don’t Say ‘Antiaging,’ According to NPD

Natural products now make up the biggest category in skin care.

clock May 8, 2018Allison Collins

Millennials are still spending on apparel, but growth has slowed to just 4 percent last year.


NPD Study: Growth Slowing in Lead Category Drivers

Millennials, ath-leisure and e-commerce continue to drive apparel sales, but growth has slowed.

clock February 21, 2018Vicki M. Young

Models once walked the runway in uniform beauty looks,
but in recent seasons, backstage makeup artists and hairstylists have stepped away from the tools, products and highfalutin creative inspiration — letting each individual stay true to her own features and style.

Beauty Features

Skin Care Outshines Makeup for 2017, According to NPD

Skin care grew 9 percent for 2017, while makeup grew 6 percent.

clock January 31, 2018Allison Collins

Target's newest exclusive is Good Chemistry.


In the Bull’s Eye: Target Plans to Make More Dollars With Scents

Mass-market fragrance sales haven’t enjoyed the uptick registered in specialty doors. Target hopes it has the right recipe to turn the spigot back on.

clock January 18, 2018Faye Brookman

Moonlit Skincare

Beauty Features

The Night Shift: Nighttime Skin Care Expands Beyond Antiaging

As consumers embrace a multifaceted approach to wellness and beauty, sales of sleep-oriented products are soaring.

clock January 9, 2018Faye Brookman

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