Anita Patrickson, Ashley Merrill, Sarah Kunst, April Uchitel

Fashion Scoops

Theory Takes Be Heard Initiative to L.A. With Violet Grey, Lunya and Cleo Capital

The female entrepreneurship panel was moderated by stylist Anita Patrickson and featured April Uchitel, Ashley Merrill and Sarah Kunst.

clock June 22, 2018Marcy Medina

The new Theory store in Austin.

Fashion Scoops

Theory to Open Freestanding Store in Austin, Tex.

This is Theory’s third Texas freestanding full-price boutique.

clock June 14, 2018Lisa Lockwood

JD Ostrow, Keith Fox, Martin Andersson and Sam Lubell at Theory.

Mens Retail Business

Theory Partners With Phaidon

Martin Andersson is letting customers in on his inspirations by aligning his men’s pre-fall collection with the release of Marvin Rand’s book “California Captured.”

clock May 23, 2018Aria Hughes

A pre-spring look from Theory.

Designer and Luxury

Theory Pins Future on Fewer Clothes, More ‘Emotion’

Fucci’s first effort, slated to begin shipping in late October, reflects a sophisticated, European sensibility with color and shape.

clock May 22, 2018Lisa Lockwood

T-shirts from the Prinkshop x Theory collaboration.

Fashion Scoops

Theory Collaborates on Limited-Edition T-shirts Helping WE NYC

The T-shirts encourage women to use their voices.

clock March 7, 2018Lisa Lockwood

A spring look from Theory.


Contemporary Firms Pivot in Challenging Environment

Growing their Web businesses, launching lower-price lines and changing designers are some of the key initiatives.

clock February 12, 2018Lisa Lockwood

Theory Men's Fall 2018

Fashion Show Reviews

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

clock February 9, 2018Aria Hughes

Theory's new Palm Beach store at Royal Poinciana Plaza.

Fashion Scoops

Theory Opens Palm Beach Store at Royal Poinciana Plaza

The 1,300-square-foot store features women’s, men’s and accessories.

clock January 19, 2018Lisa Lockwood

Fashion Scoops

Theory Said Eyeing The Row’s Fucci

Francesco Fucci lists himself as being head designer at The Row since 2012.

clock December 11, 2017WWD Staff

Andrew Rosen is moving here.

Celebrity Real Estate

Theory Founder Andrew Rosen Buys Brand New Stylish Miami Condo

He certainly won’t be among the fashion set scrambling for a luxury hotel room or rental at next year’s Art Basel Miami Beach.

clock December 8, 2017Kathryn Hopkins

Theory RTW Spring 2018


Lisa Kulson Steps Down From Theory

Kulson had been the women’s creative director since 2014.

clock December 7, 2017Lisa Lockwood

The Lululemon storefront on Fifth Avenue.

Human Resources

Lululemon, Creative Director Lee Holman Parting Ways

Lee Holman is parting ways with the yoga-centric brand for “personal reasons.”

clock November 9, 2017Kali Hays

Theory Men's Spring 2018

Fashion Show Reviews

Theory Men’s Spring 2018

The collection marked the debut of new designer Martin Andersson.

clock July 13, 2017Alex Badia

Andrew Rosen at the Fashion Fund Season Premiere

Fashion Scoops

Theory Taps Into Millennials

Sources said the collection will be distributed to Theory’s own freestanding stores and web site.

clock July 10, 2017Lisa Lockwood

Olivier Theyskens

Fashion Scoops

Olivier Theyskens to Get the Museum Treatment in Antwerp

MoMu is to mount an exhibition this fall called “She Walks in Beauty.”

clock June 22, 2017WWD Staff

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Today's Must Read

A protest by animal rights activiists CAFT (Coalition to Abolish the Fur trade) against the use of fur by the Fashion industry blockades one of the venues for London Fashion Week in the Aldwych.Anti-Fur Protest, London Fashion Week, UK - 17 Sep 2017


U.K. Government Should Consider Banning Fur, Post-Brexit  

clock 9hSamantha Conti

Social Studies