Theory

Fashion, Markarian, online shopping, designer, sustainability, gender

Social Impact

Fashion Makes Change Invests in Putting Women at the Center of Sustainable Development

Theory, Michael Kors, Gabriela Hearst and more partner with Fashion Makes Change to round up purchases in support of women’s education.

clock March 4, 2021Kaley Roshitsh

Ben Stubbington

Business Features

Lululemon’s Stubbington on Blending Creativity and Commercialism

Joe’s Blackbook hosted a conversation between Stubbington and designer Robert Geller.

clock January 22, 2021Jean E. Palmieri

Theory RTW Spring 2021

Markets

Theory Taps Emmanuel Stern as CEO of European Business

Most recently, he was co-ceo of The Kooples.

clock December 28, 2020Lisa Lockwood

Julie Rosen L Brands Bath & Body Works

Human Resources

L Brands’ Bath & Body Works Adds to C-suite

The appointments follow a string of recent senior-level promotions at the Victoria’s Secret brand.

clock December 21, 2020Kellie Ell

A look from Theory's Luxe Lounge capsule.

Sportswear

Theory Launches Luxe Lounge for On- and Off-duty Hours

Entirely in silk jersey, the loungewear features soft tops, hoodies, jumpsuits, elastic hem pull-on pants, and wide-leg pants.

clock November 9, 2020Lisa Lockwood

Theory RTW Spring 2021

Fashion Show Reviews

Theory RTW Spring 2021

Rather than a runway show or elaborate virtual presentation, Theory debuted a more subdued, two-season approach titled, “The Theory of Now.”

clock September 16, 2020Emily Mercer and Jean E. Palmieri

BKS ticket stub

Business Features

EXCLUSIVE: Executives of Theory, Frame, M. Gemi and Public School Unite to Unveil BestKeptSecret

The innovative five-day digital flash sale aims to help the fashion industry with excess inventory and generate charitable donations.

clock August 3, 2020Alexandra Pastore

A look from the Theory-designed collection for Uniqlo.

Fashion Scoops

Uniqlo, Theory to Launch Men’s Wear Capsule

The line will launch online and in select U.S. stores in July.

clock June 22, 2020Jean E. Palmieri

Helmut Lang in his studio in Long Island.

People

Twenty-Four Questions for Helmut Lang

Fifteen years ago, Lang walked away from the fashion industry to dedicate all of his time to art.

clock March 10, 2020Rosemary Feitelberg

Theory RTW Fall 2020

Fashion Show Reviews

Theory RTW Fall 2020

For the first time in its history, the brand went coed, offering approachable everyday essentials for men and women.

clock February 13, 2020Alessandra Turra and Jean E. Palmieri

Theory Pre-Fall 2020

Fashion Show Reviews

Theory Pre-Fall 2020

The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing product categories.

clock December 11, 2019Andrew Shang

Uniqlo

Financial

Fast Retailing Posts Record-High FY Profit and Sales

Sales of Uniqlo International reach 1 trillion yen for the first time.

clock October 10, 2019Kelly Wetherille

Theory RTW Spring 2020

Theory RTW Spring 2020

Francesco Fucci balanced New York’s energy with a refined hand through precisely cut clothes with bright colors and animal prints.

clock September 11, 2019Andrew Shang

Theory Staple's ad image.

Sportswear

What to Watch: Theory Offers Staples, a Collection of Essentials for Fall

The idea is to remind the company’s audience that Theory is a purveyor of modern luxurious essentials, especially in a market that’s so saturated with trends.

clock August 27, 2019Lisa Lockwood

Krost's sustainable women's summer capsule.

Technology

Krost’s Demand-Based Approach

The brand appeals to idealistic high school and college students.

clock July 19, 2019Sharon Edelson

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Essentialist

Today's Must Read

Kaia Gerber featured in an ad image for Heron Preston for Calvin Klein.

Fashion

Heron Preston Reveals His Collection for Calvin Klein

clock 8hLisa Lockwood

Social Studies

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