Talk to Me: The Rise of Voice Commerce

clock November 16, 2018Adriana Lee


'Dior: From Paris to the World' Opens at the Denver Art Museum

clock November 16, 2018Leigh Nordstrom


Beauty Retail Shifts Shape in Germany With New Concepts

clock November 15, 2018Jennifer Weil


Jordan Brand Los Angeles


Jordan Brand, Theory the Latest to Dot Downtown’s Broadway Corridor

The street slowly continues to attract buzzy names looking to plant showy flagships there.

clock October 19, 2018Kari Hamanaka

Theory's Shanghai flagship store.

Business Features

Theory on Forging a Contemporary Market in China

Fresh off launching a Tmall shop, the label shares its plans to double the number of stores there to 70 in three years.

clock October 9, 2018Tiffany Ap

Theory RTW Spring 2019

Fashion Show Reviews

Theory RTW Spring 2019

Francesco Fucci cut men’s wear concepts with a sensual ease.

clock September 13, 2018Andrew Shang

Laura Marin, a recent graduate of Course of Trade, a training program in sewing for the apparel sector hosted in the headquarters of designer Malia Mills, center, and Libby Mattern, the Production Director for Swimwear and Ready to Wear of Malia Mills and founder of Course of Trade.


Course of Trade Trains Newcomers in Industrial Apparel Sewing

Libby Mattern, a production director at Malia Mills, is determined to bring more sewers to New York factories.

clock August 30, 2018Katie Weisman

Leslie Fremar and Gucci Westman at Theory's Career Day


Gucci Westman, Leslie Fremar in Conversation at Theory Career Day

The latest iteration of Theory’s Be Heard initiative was held at the company’s Meatpacking District store.

clock July 26, 2018Ellen Thomas

Theory Men's Spring 2019

Fashion Show Reviews

Theory Men’s Spring 2019

The brand continued to showcase timeless classics with a modern twist.

clock July 25, 2018Luis Campuzano

Anita Patrickson, Ashley Merrill, Sarah Kunst, April Uchitel

Fashion Scoops

Theory Takes Be Heard Initiative to L.A. With Violet Grey, Lunya and Cleo Capital

The female entrepreneurship panel was moderated by stylist Anita Patrickson and featured April Uchitel, Ashley Merrill and Sarah Kunst.

clock June 22, 2018Marcy Medina

The new Theory store in Austin.

Fashion Scoops

Theory to Open Freestanding Store in Austin, Tex.

This is Theory’s third Texas freestanding full-price boutique.

clock June 14, 2018Lisa Lockwood

JD Ostrow, Keith Fox, Martin Andersson and Sam Lubell at Theory.

Mens Retail Business

Theory Partners With Phaidon

Martin Andersson is letting customers in on his inspirations by aligning his men’s pre-fall collection with the release of Marvin Rand’s book “California Captured.”

clock May 23, 2018Aria Hughes

A pre-spring look from Theory.

Designer and Luxury

Theory Pins Future on Fewer Clothes, More ‘Emotion’

Fresh off launching a TMall shop, the label shares its plans to double the number of stores there to 70 in three years.

clock May 22, 2018Lisa Lockwood

T-shirts from the Prinkshop x Theory collaboration.

Fashion Scoops

Theory Collaborates on Limited-Edition T-shirts Helping WE NYC

The T-shirts encourage women to use their voices.

clock March 7, 2018Lisa Lockwood

A spring look from Theory.


Contemporary Firms Pivot in Challenging Environment

Growing their Web businesses, launching lower-price lines and changing designers are some of the key initiatives.

clock February 12, 2018Lisa Lockwood

Theory Men's Fall 2018

Fashion Show Reviews

Theory Men’s Fall 2018

Martin Andersson looked to New York City and artist Ellsworth Kelly for his second Theory collection.

clock February 9, 2018Aria Hughes

Theory's new Palm Beach store at Royal Poinciana Plaza.

Fashion Scoops

Theory Opens Palm Beach Store at Royal Poinciana Plaza

The 1,300-square-foot store features women’s, men’s and accessories.

clock January 19, 2018Lisa Lockwood

Fashion Scoops

Is Theory Eyeing The Row’s Francesco Fucci?

Francesco Fucci lists himself as being head designer at The Row since 2012.

clock December 11, 2017WWD Staff

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Today's Must Read

The Kering Foundation's #IDontSpeakHater campaign


Kering Foundation Launches Campaign to Defeat Cyberbullying

clock November 16, 2018Fleur Burlet

Social Studies