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Theory

Theory RTW Spring 2021

Rather than a runway show or elaborate virtual presentation, Theory debuted a more subdued, two-season…

EXCLUSIVE: Executives of Theory, Frame, M. Gemi and Public School Unite to Unveil BestKeptSecret

The innovative five-day digital flash sale aims to help the fashion industry with excess inventory and…

Uniqlo, Theory to Launch Men’s Wear Capsule

The line will launch online and in select U.S. stores in July.

Twenty-Four Questions for Helmut Lang

Fifteen years ago, Lang walked away from the fashion industry to dedicate all of his time to art.

Theory RTW Fall 2020

For the first time in its history, the brand went coed, offering approachable everyday essentials for men and…

Theory Pre-Fall 2020

The pre-fall assortment was a tightened lineup of quintessential summer pieces celebrating strong-performing…

Fast Retailing Posts Record-High FY Profit and Sales

Sales of Uniqlo International reach 1 trillion yen for the first time.

Theory RTW Spring 2020

Francesco Fucci balanced New York's energy with a refined hand through precisely cut clothes with bright…

What to Watch: Theory Offers Staples, a Collection of Essentials for Fall

The idea is to remind the company's audience that Theory is a purveyor of modern luxurious essentials…

Krost’s Demand-Based Approach

The brand appeals to idealistic high school and college students.

Theory Men’s Spring 2020

"Tropical Modernism" and the "entrepreneurial spirit of New York City" informs Andersson's latest effort for…

Andrew Rosen Sells Greenwich Village Penthouse for $18.5M

The designer paid $13 million for the full-floor spread back in 2012.

Theory Resort 2020

Fucci wanted the clothes to reflect what you'd find in a corporate office environment, in a utilitarian…

Andrew Rosen Steps Aside After 22 Years, as Dinesh Tandon Takes Reins as Theory CEO

Rosen's title will be founder and adviser.

EXCLUSIVE: Andrew Rosen to Step Down as CEO of Theory

He will be succeeded by Dinesh Tandon, current chief operating officer.